Featuring Amy Powers Vacation Rental In A Box HOME MEMBER SPOTLIGHT SPOTLIGHT SUBMISSION BEST OF HOME STAGING WINNERS IAHSP INDUSTRY AWARDS IAHSP SPOTLIGHT MAGAZINE EVERY BUSINESS HAS A STORY Up Vacation Rental In A Box Published : Nov 15, 2022 Amy Powers by IAHSP® About Member Spotlight Every business has a story. We want to share yours. The International Association of Home Staging Professionals is proud to highlight business owners and companies in and around the business of Home Staging, Real Estate, Design, and Short-term Rental, though our IAHSP Member Spotlight. Our goal is to highlight and explore the various business models and services that are offered throughout our ecosystem and community, giving both the public and our membership the ability to learn more about the businesses and services available through our vast network of service providers and businesses. Let's dive right into our latest IAHSP Member Spotlight. < Back Amy Powers Vacation Rental In A Box Follow on social media: https://www.vacationrentalinabox.com Contact Me Q. Thanks for taking the time to sit with us to share your story with our readers. Can you start out by sharing a little bit about you and your company? Yes, thanks for having me. I have been in the Real Estate Staging Industry since 2007. I live in Metro-Atlanta and found my ideal client to be Investors. In 2018, approaching Superbowl LIII in Atlanta, I started helping investors prepare their properties for STR. I fell in love with STR design. In 2022, I shut down my staging business and started Vacation Rental in a Box and doing STR designing full-time. Q. Everyone has a story about how they got started, what was the inspiration or the catalyst for you starting your business? I mentioned the Superbowl, which was the original catalyst, but when the pandemic hit, I feel in love with staying home with my kids and knew in my gut that I needed to make a shift so that I could have more quality of life. I have learned most changes occur because life kind of pushes you that way. So, in 2021, I had a few health issues and asked myself what was important to me. I loved being home and I loved traveling. The answer changed my mindset from staging to design and now I design STRs all over the country. Q. What services do you offer? And why did you choose to offer those particular services? I offer STR Design, mostly vacant properties but also offer refreshing of existing properties. I also teach other designers and stagers how to do what I do. Q. Did you ever have a project or customer, where everything was going wrong or the project was challenging? Can you share about that time, and how did you find a solution, or over-come the challenge? With design, everything is about logistics and making sure we have the right product in a realistic timeframe. brands that every home stager should know 1/4 Q. Running a business is not always easy. What have you learned about yourself and your business, since launching your company? To keep the vacation mindset. Allowing myself to enjoy quality of life so that my creativity isn't compromised. This includes staying in short term rentals as well when traveling. Q. We've all had either an employee or a customer that makes what we are doing worth it all. Can you share with us a story about an employee, vendor or customer that really impacted you and touched your heart? Many of my clients are in the medical field, nurses, doctors, pharmacists. Watching them grow and seeing their properties take off has been incredible to experience. Q. If you could go back in time and give yourself some advice on how to manage or grow your business, what advice would you give yourself? Get a business coach and an accountant straight away. Q. If a potential client were reading this article right now, what would you tell them about you, your team or your business that would convince them to choose your company? Our goal is to hone in the right demographic so we can design a space that will make you the most money in the long term. Q. What is one fact about you or your business that most people might not know? That I own three short-term rentals properties myself in Broken Bow, OK, Park City, UT and Sedona, AZ through an investment group collaboration. And I also want to own a tiny home and start a Southern Irish Restaurant in Plymouth, MA. Q. Where do you see your business going in the next 5 or 10 years? Taking off, we are growing so rapidly already. I would like to have an on-demand teaching platform. I am currently developing one on Kajabi. Q. It was so great sitting with you to learn more about you and your company. How can people find out more about you and your business? My website is a great place to start! vacationrentalinabox.com Q. Thank you so much for sharing your story with IASHP! My pleasure. Articles. by IAHSP® Share this Article on Facebook Every business has a story. Articles by IAHSP wants to tell your story. With Articles, we highlight the many businesses that make up and surround the business of Home Staging and Real Estate. We feature local businesses to learn how they got started, what makes them unique and where they are heading. Share the stories you read with your social network and help others discover local businesses that are doing amazing things, globally. Every business has a story. We want to share yours. Get featured on Articles Previous Next Partnership Sign Up Now Partnership Get Trained Sponsored Shop Now Partnership Learn More IAHSP Official Shop Now Sponsored Shop Now Partnership Shop Now IAHSP Official Share Your Thoughts Sponsored Shop Now

Featuring Tatiana Mozerova TNT Staging HOME MEMBER SPOTLIGHT SPOTLIGHT SUBMISSION BEST OF HOME STAGING WINNERS IAHSP INDUSTRY AWARDS IAHSP SPOTLIGHT MAGAZINE EVERY BUSINESS HAS A STORY Up TNT Staging Published : Jan 4, 2023 Tatiana Mozerova by IAHSP® About Member Spotlight Every business has a story. We want to share yours. The International Association of Home Staging Professionals is proud to highlight business owners and companies in and around the business of Home Staging, Real Estate, Design, and Short-term Rental, though our IAHSP Member Spotlight. Our goal is to highlight and explore the various business models and services that are offered throughout our ecosystem and community, giving both the public and our membership the ability to learn more about the businesses and services available through our vast network of service providers and businesses. Let's dive right into our latest IAHSP Member Spotlight. < Back Tatiana Mozerova TNT Staging Follow on social media: http://www.tntstaging.com Contact Me Q. Thanks for taking the time to sit with us to share your story with our readers. Can you start out by sharing a little bit about you and your company? Yes! Happy to be sitting here with you, thank you. So, our company TNT Staging was formed in the summer of 2017 by myself and Tatiana Murga. We actually met at the International House in Charlotte at a Russian Conversational hour and quickly developed a friendship. At the time we were both doing quite different things but looking to make some bold moves in our lives. We did and do have a lot in common. We are both proud female entrepreneurs who oddly enough transplanted to Charlotte, NC from Russia, so we had a cultural kinship we could share as immigrants. But we also complement each other really well in our differing strengths and abilities. We strike an excellent balance which is why I think we make such great business partners. We like to think of TNT Staging as a one-stop-shop for interior style & design related services in the real estate realm. We provide exceptional home staging services here in the Carolinas in addition to real estate photography, short-term rental set up, interior design consultation and our newest e-commerce offering which is our online furniture store. We have an incredible network of repeat clients who choose us to elevate their business through our services. As a business and as individuals we are focused on providing value and are committed to quality and it clearly shows through our repeat clients and referral business. We’ve also been recognized as industry leaders and have even had the honor of being awarded the title of Best Staging Team by your own organization. Q. Everyone has a story about how they got started, what was the inspiration or the catalyst for you starting your business? Tatiana and I are both committed to growth as individuals. And this often means pushing our comfort zone and trying new things and taking calculated risks. We wanted to build something that was bigger than us and I think like many businesses, we began by finding a need that existed in the marketplace and designing a service to fill that need. We are passionate about interior design and recognize how a space is designed and the elements in it all influence your emotions and your mood. We already had so many connections in the real estate industry here in the Carolinas that it made sense we look to see if there was a connection, we could make between doing what we love and serving a community we already had ties to. The growth in Charlotte has been upward trending for decades so we knew we were already in a great spot to feed the need of the market right here at home. It felt a lot like we had all the pieces, and we were really motivated to flesh out how we could connect all those pieces into a strong business model with opportunity for growth. And I’m proud of how much we’ve been able to accomplish and how many people we have brought into the fold over the last 4 and half years. Q. What services do you offer? And why did you choose to offer those particular services? We offer four main services: Home staging, real estate photography, short-term rental set up and an online furniture store. Our core service has been in home staging. We stage vacant homes and use transitional, modern, mid-century modern & contemporary styles. We are the only staging company in the area that installs curtains on site. This feature is important to us to offer because the visual impact of drapery in person as well as in photos makes a huge difference. It may seem like a small detail, but the addition of curtains makes a space feel more open, defined, and finished. It takes extra time and planning to add this element to our projects, but our results make it worth it. We also own our furniture and décor which means we have flexibility and control over the inventory and our clients don’t end up paying a middleman for the product. Our real estate photography is top notch. With 41% of homebuyers beginning their home buying search online it’s incredibly important to have the visual impact of our work presented effectively in photos. This was proven to be even more critical during the early part of the pandemic when buyers were literally crafting offers on homes using only the photos available online. Our photographer understands what is most crucial to highlight for a real estate listing and how to accurately capture the interior of a space. We capture in HDR and deliver edited and formatted images directly to our clients so they can immediately use the images in the MLS and elsewhere. Short-term rental set up is a relatively new service we offer to our clients, though it’s been in our wheelhouse for years. This was exciting because the need for this surfaced organically. We had been styling our own portfolio of short-term rental properties and started receiving direct inquiries as to who did the interior design for those properties. When we responded that we had done the styling ourselves we were asked if we would offer that as a service to others. So, we did precisely that. Now our clients can hire us to provide bespoke and turnkey design services for their own Airbnb and short-term rental properties. It’s a collaborative process and it’s a lot of fun. We create a design board for each space and will even source and install the furnishings for clients. In fact, we even dispose of the trash when we are done with the installation, so the space is clean and ready to be photographed and booked. We made it as easy as possible for property owners to increase their nightly bookings by creating captivating spaces. This equates to a higher ROI for them and so the value of this service is baked in already. And through our collective years of experience shopping for and installing furniture we’ve become really well versed in understanding what pieces are functional, have a fitting design and which manufactures provide a quality product. So that’s where the online furniture store came into play. It’s another service we are excited to offer. Through our furniture store our clients can purchase quality pieces with the benefit of our wholesalers pricing. We also offer our warehouse for local pick-up for furniture purchases. Q. Did you ever have a project or customer, where everything was going wrong or the project was challenging? Can you share about that time, and how did you find a solution, or over-come the challenge? Oh yes! I think every business owner has their fair share of these challenges. I remember one in particular that happened in our early days as a staging company. I was 9 months pregnant at the time and there was a very challenging staging project on our books. We had opted to use an external moving company to handle moving our inventory to the property. When I arrived on site, I discovered that the movers had broken the only marble top coffee table we had that was the style and dimensions we needed for this very high-end new construction listing. I’m sure it was quite a sad sight to see me, 9 months pregnant, on the floor in desperation, wracking my brain on how to solve this problem. But in that moment, I made the decision to call on Nick and to ask him to work as our dedicated TNT in-house mover. Nick joined us and shortly after that we bought our first moving truck so we could ensure that we extended our ownership over that part of the process as well instead of relying on a third party who may not have the same dedication to quality as we do. We have since built an amazing and professional in-house moving team. Their skill, care, and attention to detail has made a world of a difference to each and every project. It was through that very unfortunate experience though that I was able to take something negative and turn it into something undeniably positive that changed the trajectory of our business for good. Nick is still with us and is now the foreman and leader of our logistics team. It’s incredibly rewarding to watch great professionals grow within TNT. We are quite grateful. brands that every home stager should know 1/4 Q. Running a business is not always easy. What have you learned about yourself and your business, since launching your company? Oh wow, so so much! One thing I can definitely say is a good lesson is to treat your business as a business; not as a hobby...even when you are just starting out. You’d be amazed at how much this mindset shift can influence how and when you make decisions. Launching a business and keeping it going is definitely not easy, but it can be really invigorating and self-actualizing. I’ve learned that your standards and ethics equals your business. They need to be clearly defined and shared by everyone who is representing the company name. This also relates to quality standards. It’s easy to slip into the pitfalls of doing something on the cheap, because you think you’re quickly growing your bottom line. But the fact is, without quality your bottom line will always be at risk...the work you do is your reputation. Best to make sure you treat each client like they are your only client and leave the corner-cutting to your competitors. Q. We've all had either an employee or a customer that makes what we are doing worth it all. Can you share with us a story about an employee, vendor or customer that really impacted you and touched your heart? We are incredibly lucky to have the best team and the best customers. To have the opportunity to watch our customers grow their businesses, selling real estate faster and for more through professional staging and be able to grow together with them is truly the most rewarding thing. It feels like they are our sister-teams in a way. When they succeed, we succeed. Honestly our team as a whole makes what we are doing worth it all. We are so lucky to have our dedicated, professional, and hard-working team out there doing the amazing work they are doing. They always go the extra mile and treat TNT as their own business — it really shows in their attitude, and it shows in their work. Our competitors may get the same furniture, but they’ll never be able to have the same team working for them. Loyalty, respect, and treating each other right is our secret weapon. Q. If you could go back in time and give yourself some advice on how to manage or grow your business, what advice would you give yourself? I love this one. By far, the biggest piece of standalone advice I wish I had taken to heart earlier is perfectly encapsulated in the proverb “if you want to go fast, go alone. If you want to go far, go together.” I think one of the pitfalls entrepreneurs can easily find themselves in is trying to go ‘fast’ instead of strategizing and planning how to go ‘far’. If you work in a silo; trying to wear too many hats; feeling that you will grow ‘faster’ if you just do everything yourself...you can find yourself in a place of being spread too thin. And when we spread ourselves too thin it is harder to focus on quality and long-term strategy because you’re too busy focusing on meeting the timing demand of the moment. So the advice is to build a team of skilled and supportive individuals — To plan and know where you want to go and enlist the help of others to get you there. We could not be where we are today without the incredible help of our team. Our growth and success as a business is directly tied to their skill and dedication and willingness to meet a challenge head on. Q. If a potential client were reading this article right now, what would you tell them about you, your team or your business that would convince them to choose your company? I would want them to know that they aren’t simply paying for a service. They are hiring a team, a dedicated team of individuals who are expressly equipped to help them grow their own business. Our clients are business owners themselves...they are real estate agents, investors, and builders and so when they engage with us for our services, we are very directly helping them grow their own business. Our team is their team. Their success is our success. That’s why we also tag our real estate partners in our social media posts. We have a common goal and that’s to help them sell their property for the highest value with the shortest days on market. And in the same way with short-term rentals, we know that not only does our interior styling positively impact their nightly occupancy rate, we also know those owners are going to receive inquiries as to who created those compelling spaces — and we want them to proudly say our name. Q. What is one fact about you or your business that most people might not know? This is a fun one. One fact about our business that most people don’t know is that our team is composed of amazing folks all from Eastern Europe. We have team members from Russia, Ukraine and Belarus and we are all a united group of warm-hearted and hard-working people. We tackle each project as a team. And when it’s time to celebrate our wins as a company or our wins as individuals, we come together like one community and have an absolute blast. We are one big family truthfully. Q. Where do you see your business going in the next 5 or 10 years? Right now, we are about to launch our e-commerce branch with our online furniture store. That was a seed we planted and watered and are now seeing the fruits of that labor begin to grow, which is just so exciting. Our vision for the next 5 or 10 years is to focus on streamlining the home staging process; really fine-tuning it so that it is largely replicable. With that we would want to then share that knowledge, experience and expertise with our fellow-stagers in the industry either via a franchise model or an online training course or both. We like to say that we see TNT Staging as being the Starbucks of the Staging industry in 5-10 years. And I think as we continue to serve our community, we will discover new ways to expand our services to meet the growing needs of our local area as well as the industry as a whole. We welcome a good challenge and are always searching for new opportunities to serve others. Q. It was so great sitting with you to learn more about you and your company. How can people find out more about you and your business? It was great sitting with you as well. We have a ton of info on our website TNTStaging.com that explains in more detail about our services and showcases some choice projects from our portfolio. We also have a contact form there for anyone interested in reaching out to us for a free quote or for more information. Also, if you follow us on Facebook and Instagram you can get inside views of our projects. We provide a lot of helpful tips and regularly post video and images of the properties we work on so people can see our projects come to life. Instagram: @tntstaging Facebook: https://www.facebook.com/TNTStaging/ Q. Thank you so much for sharing your story with IASHP! You’re welcome! And thank you so much for giving me the opportunity to talk about our business and to highlight the AMAZING team we have to thank for our success. Articles. by IAHSP® Share this Article on Facebook Every business has a story. Articles by IAHSP wants to tell your story. With Articles, we highlight the many businesses that make up and surround the business of Home Staging and Real Estate. We feature local businesses to learn how they got started, what makes them unique and where they are heading. Share the stories you read with your social network and help others discover local businesses that are doing amazing things, globally. Every business has a story. We want to share yours. 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< Back Listen on your favorite podcast channels: Want to recommend a podcast? Kevin Ward's YES Talk | Real Estate Coaching and Success Training for Agents Kevin Ward The best real estate coaching and training for Realtors to get more "Yes's" and more successes in your business and in your life. Listen to Kevin Ward, Internationally recognized speaker and real estate trainer, as he delivers high-octane training on skills, strategies, systems, scripts and the success mindset for top-producing real estate agents. Tags: Business, Real Estate, Commercial Real Estate, Industry data and predictions, How To This podcast is accessible for MEMBERS ONLY. These are the recordings of our monthly calls. Anyone can attend the live call, but only members can access it to rehear or after the call is over. Share this podcast on Facebook Previous Next brands that every home stager should know Go to link Go to link Go to link Go to link Go to link Go to link Go to link Go to link Go to link Go to link 1/2

Featuring Jennie Norris Sensational Home Staging HOME MEMBER SPOTLIGHT SPOTLIGHT SUBMISSION BEST OF HOME STAGING WINNERS IAHSP INDUSTRY AWARDS IAHSP SPOTLIGHT MAGAZINE EVERY BUSINESS HAS A STORY Up Sensational Home Staging Published : Jan 4, 2023 Jennie Norris by IAHSP® About Member Spotlight Every business has a story. We want to share yours. The International Association of Home Staging Professionals is proud to highlight business owners and companies in and around the business of Home Staging, Real Estate, Design, and Short-term Rental, though our IAHSP Member Spotlight. Our goal is to highlight and explore the various business models and services that are offered throughout our ecosystem and community, giving both the public and our membership the ability to learn more about the businesses and services available through our vast network of service providers and businesses. Let's dive right into our latest IAHSP Member Spotlight. < Back Jennie Norris Sensational Home Staging Follow on social media: https://sensationalhome.com Contact Me Q. Thanks for taking the time to sit with us to share your story with our readers. Can you start out by sharing a little bit about you and your company? I am Jennie Norris, and my staging company is Sensational Home Staging. We serve the greater Denver region and provide occupied and vacant staging for Realtors, Investors, Builders and Sellers. We have been in business since 2002, and have Staged over 6,500 properties to date. We operate out of a large 16,000 sq ft warehouse full of tasteful, on-trend items we use to stage properties for the target buyer. And we love what we do! Q. Everyone has a story about how they got started, what was the inspiration or the catalyst for you starting your business? It was 2002. We had moved from the SF Bay Area to the Sacramento area. After working in marketing and sales for environmental consulting companies for 7 years, I became a stay-at-home Mom to our four children, then ages 3-8 years old. My husband was in the tech industry as a Fortune 500 Sales Account Executive, and the tech market had collapsed, so his base salary had been cut by a third and that would be "made up to him in commission." That was livable income for our family, so he came to me and said I needed to back to work. I told him that would not work because between wardrobe, child care and transportation I would not net any money. I was also homeschooling our children. So I started looking for something flexible I could do from home. I remembered that our Realtor from the SF Bay Area brought a "stager" in to help us get ready for sale and I had tucked that info away. When we were searching for a house to buy in the Sacramento region, I saw an opportunity because not one house was professionally prepared for sale. I have an artistic background, I enjoyed decorating and knew I could transfer those skills into a staging business. I looked online to see if there were courses to take, and I went to San Jose and took two days to get Accredited as an ASP Home Stager from Stagedhomes. I knew how to build a business, as my background is marketing, but Home Staging was a brand new service in Sacramento, and I was not familiar with the real estate industry and why a realtor would want to work with a stager. I was the first person to launch a business in Sacramento, I did a lot of educating of agents from throughout the region, and helped put Staging on the map. It took a solid 90 days of marketing for me to get my first real opportunity, as agents had not heard about Staging and didn't think they needed it as the market was "hot" Over time, the awareness and need of the service grew, and my staging company included seven Accredited Staging Professional Stagers located in three different counties in the region. The catalyst was to have flexibility and freedom to set my own schedule and not be told what I was worth, when I had to be at work, when I could take lunch or vacation - and build something that, over time, could include my family. I had no idea what I was getting into with Staging, if it would really support our family, and thankfully the industry grew and it has provided a nice lifestyle for us. Q. What services do you offer? And why did you choose to offer those particular services? We are a full-service, professional home staging company and provide Occupied Home Staging Consultations Occupied Hands-on Staging using homeowner's items Occupied Hands-on Staging using our items Vacant Staging for all property types (modest to multi-million dollar) Short Term Rental Design and Installation I chose these services as I do not like saying, "no," to a prospect or client, as if they really need a service, they will go find another stager who will provide it, and then that relationship has now gone to someone else. I also like the variety of services we offer so we are not going to burn out doing the same type of properties over and over, and I consider us a resource for our clients. If they need something, I am here to help them get it figured out. Q. Did you ever have a project or customer, where everything was going wrong or the project was challenging? Can you share about that time, and how did you find a solution, or over-come the challenge? We have had challenges through the years and I have found it usually relates to communication over expectations. We expect properties to be "stage ready," meaning not still being worked on and it is clean. This is part of our agreement that is shared prior to securing a staging project. So it is always funny to me that clients are surprised that we will not stage a house that is still being remodeled, dirty or cluttered after we have provided specific instructions on expectations. As an example, we had an owner-occupied client we worked with this past year. His house was to be listed at over $1M and the property was nice, but he also had roommates. The homeowner promised his house would be "stage ready." When the team showed up, the house was in total disarray, nothing had been completed, and the house was a mess. He was painting his cabinets so all the items from inside were strewn about the kitchen counters. Needless to say, we had to turn around and leave, despite the seller telling us, "This will only take me 5 minutes to put away!" That client stayed up all night to get finished and we came back the next day to complete the Staging. Even though he was frustrated, it was not possible for us to our best work in those conditions, and we were being paid for results, so enforced our agreement. Other clients, usually investors who are remodeling a property, will hire us to Stage with a specific date in mind, and yet frequently they do not go and check the readiness of the properties themselves. Prior to us putting systems in place, we would often waste our time loading up, driving to a property only to find it was not able to be Staged, and then have to go back to the warehouse, possibly unload the items, etc. To overcome the challenge of us showing up to a property that is not done, we will go and preview it a final time or we ask the client to send us photos of the property showing the areas to be staged are completely ready. brands that every home stager should know 1/4 Q. Running a business is not always easy. What have you learned about yourself and your business, since launching your company? I have learned I have a great capacity for doing what others will not in order to have a success that others do not have. The Staging industry has grown in the past 21 years that I have been involved - from being something that was seen as a flighty hobby to a full-fledged, lucrative business. I have learned that I am not a quitter, having made it through the worst real estate market downturn in recent history (mid-2000s), and I am tenacious, not letting rejection stop me from doing what I love. The business is a business - and many of us who launched businesses and were the first in a region, were not taught how to own and operate a successful business, and had to learn along the way. A lot of trial and error, mistakes that taught me what not to do, and watching what other colleagues were doing helped me find my path. Q. We've all had either an employee or a customer that makes what we are doing worth it all. Can you share with us a story about an employee, vendor or customer that really impacted you and touched your heart? A few years ago before the market was a hot market here, we had a client, Isabel, who was 80 years old and I was asked to do a staging consultation for her as she was planning on selling her townhouse and move to St. George, Utah. Her real estate agent paid for our initial staging consultation. Isabel was a former registered nurse who had found her way into the reflexology and massage healing arts. In fact, she created the diagrams that show how hands and feet are tied to massage, reflexology and healing, so she was a rock star in her world. She would see clients at her home, so one of the challenges was turning her lower family room back into a family room without renting any furniture, We had to be very creative with how we used her furniture and decor, and when I told her the price for the hands-on portion of the Staging ($500) she started to cry. I just could not leave her like that. A church group came and helped pack up 60 boxes from her home and stored them in the garage. I decided to donate our time to her so her townhouse could be staged. Since her family was not helping at all, and she did not have the funds, I knew it was the right thing to do. The last townhouse that had sold was for $199K and she wanted to get $244K for her property. Her agent told her it would never happen, and wanted to list at $205K. Isabel insisted that the price be higher, and after Staging, photos and listing the property, it sold for $230K. It set a record for the highest priced property sale in that community! It made it all worth it to see the smile on her face and to get a hug from her before she moved away. Q. If you could go back in time and give yourself some advice on how to manage or grow your business, what advice would you give yourself? I would advise myself to make changes faster than I did in the past. I had team members who were dead weight, not doing their part to help market and expand, and who stopped paying their referral portion back to me for the leads and clients I sent to them. I don't enjoy being a "bad guy," so I would usually just wait for them to figure out that it was not working and they would leave. My being passive ended up costing me money and clients, and so I would tell the old me to treat it like a business from the start, and realize it is business, not friendship. I also fought opening up a warehouse because I did not want to be responsible for another operation, so it was years before I finally took the plunge. It did add another huge overhead piece and requires more people to run the operation, but it also allowed me to keep $250K per year or more that I was paying out to third-party rental companies, and in turn be able to control the look of the items we use for our staging projects. Q. If a potential client were reading this article right now, what would you tell them about you, your team or your business that would convince them to choose your company? Our company is the leading home staging company in Colorado with more awards and credentials than any other. With more than 6,500 properties staged since 2002, we have the expertise to know how to properly prepare any property for sale. More than that, we are not in this just for income - we care about the results our clients get and see us as a partner in that success. Our Staging and Moving team are rock-stars. They are fast, efficient, and responsive - if a client has ideas, we listen. If they need advice on what to do to update their house, we provide that and do not look at every question as a way to increase our revenue. We know how stressful selling a property can be for all parties involved, and our goal is to help decrease that stress by providing a quality service that elevates the buyer experience and helps the seller get a great offer. Q. What is one fact about you or your business that most people might not know? We are a family business in many ways - my daughter is our lead stager having worked with me for 8 years, and our niece is one of the stagers on the team too, having worked her way up from assistant. My nephew has been a warehouse manager and lead driver for our truck. My husband and sons have all helped in various roles through the years, and I actually enjoy working with my family as I trust them. Q. Where do you see your business going in the next 5 or 10 years? Our goal is to continue to serve clients throughout the Denver and front range, increasing our revenue and volume, add to our services with increasing our design services, and then look at my exiting the company by that 10 year mark, if not sooner. I want to get the systems in place so the company runs like a well-oiled machine, so another person can step in and run things with ease. Q. It was so great sitting with you to learn more about you and your company. How can people find out more about you and your business? People can find out more at www.SensationalHome.com and on our social media profiles on Facebook, Instagram and TikTok. Our 888-WE-STAGE is an easy number to remember and calls come to me. Q. Thank you so much for sharing your story with IASHP! Thank you for inviting me to share! Articles. by IAHSP® Share this Article on Facebook Every business has a story. Articles by IAHSP wants to tell your story. With Articles, we highlight the many businesses that make up and surround the business of Home Staging and Real Estate. We feature local businesses to learn how they got started, what makes them unique and where they are heading. Share the stories you read with your social network and help others discover local businesses that are doing amazing things, globally. Every business has a story. We want to share yours. 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Featuring Nancy Vander Zwan Staging Craft HOME MEMBER SPOTLIGHT SPOTLIGHT SUBMISSION BEST OF HOME STAGING WINNERS IAHSP INDUSTRY AWARDS IAHSP SPOTLIGHT MAGAZINE EVERY BUSINESS HAS A STORY Up Staging Craft Published : Dec 21, 2022 Nancy Vander Zwan by IAHSP® About Member Spotlight Every business has a story. We want to share yours. The International Association of Home Staging Professionals is proud to highlight business owners and companies in and around the business of Home Staging, Real Estate, Design, and Short-term Rental, though our IAHSP Member Spotlight. Our goal is to highlight and explore the various business models and services that are offered throughout our ecosystem and community, giving both the public and our membership the ability to learn more about the businesses and services available through our vast network of service providers and businesses. Let's dive right into our latest IAHSP Member Spotlight. < Back Nancy Vander Zwan Staging Craft Follow on social media: https://www.stagingcraft.com Contact Me Q. Thanks for taking the time to sit with us to share your story with our readers. Can you start out by sharing a little bit about you and your company? Thanks for this opportunity! StagingCraft has been in business since 2010, and until 2019 I was doing almost exclusively consultations, with an occasional vacant stage using rental-company furniture. In 2019 I decided to provide full service staging services, and so I acquired inventory. I now also have a team of four freelance stagers and a network of moving-company partners, which keeps overhead costs low and enables me to work flexibly and nimbly when Realtors need us. Q. Everyone has a story about how they got started, what was the inspiration or the catalyst for you starting your business? In 2010 a Realtor friend said she loved my decorating style and asked if I could advise a new listing she had taken over from a different real-estate agency whose contract had expired. I was a former corporate communications manager and current stay-at-home mom to a toddler, so I jumped at the chance. The sellers were older, in poor health and understandably distressed that they'd been on the market for a year. I visited and immediately saw that the house needed to be more neutral, with decor that needed refreshing and rooms that were overfilled with furniture. When I returned a day after my initial visit, my SUV was filled with furniture, decor and art from my own house! An adult grandson of the sellers helped me move a lot of their furniture to the garage. The lady of the house and I packed and cleared for five hours, while the somewhat grumpy husband abandoned ship for the afternoon. When we finished, he returned, looked around the house, and quietly said, "I wish you'd come here 10 years ago to do this." Their house sold six weeks later, after a lot of foot traffic, for full price. I was HOOKED. I immediately sought out training from reputable staging organizations, and I chose StagedHomes.com's ASP(r) program. Just this year, I earned my ASPM(r) accreditation from Jennie Norris and Sandra Hughes. That program is invaluable! I can't recommend the ASPM(r) program--and Jennie and Sandra as instructors--highly enough! Q. What services do you offer? And why did you choose to offer those particular services? I offer Walk and Talk consults, what I call "occupied stage and style sessions," and full vacant stages. The stage-and-style service is a refresh of an occupied listing by supplementing the sellers' furnishings with modern art, rugs, lighting, decor...whatever their property needs to look more up-to-date and on-trend. A growing part of my business is what I call project management/staging. I tell Realtors that StagingCraft can oversee or do almost anything needed from the time the listing agreement is signed to the day the house goes active on the MLS. I have a trusted network of excellent, well priced, and truly nice tradespeople who can tackle any condition or cosmetic fix a house or landscape needs. I can marshal them to competely prepare a property in a few weeks for a reasonable price. I've had plenty of folks tell me I should be charging a referral fee to those tradespeople, but I don't want there to be any question about integrity issues, and so I don't take a fee from them. However, when I'm hired to oversee repairs, painting, and other work prior to my staging installation, I charge the client a project management fee, and they're happy to pay it. But what I love the MOST is my work in Realtor education! I offer complimentary home staging education sessions to Realtor sales teams. The sessions include teaching Realtors about what home staging is, how to work effectively with a stager, how to talk productively with their sellers about the need to make improvements prior to listing, and more. I know some home stagers might disagree with my sharing so much information with Realtors--and even letting them accompany me when I do consults with their listing clients--because they say I'm "giving too much away." My experience is just the opposite! I find that the more I share with Realtors, the more they understand how knowledgeable I am and are comfortable putting their listing clients in my hands. I'm showing them that I'm the expert they need. I tell them that including me on their team elevates their reputation and their brand. Q. Did you ever have a project or customer, where everything was going wrong or the project was challenging? Can you share about that time, and how did you find a solution, or over-come the challenge? While I've not yet had a project where it's all going wrong, I often have hiccups on projects in which I have to bring in tradespeople because --especially with older houses--you sometimes can't anticipate the full extent of repairs until you pull back that old carpet or open walls up. I will say that just this past summer, I had a Jekyll-and-Hyde week. I went from a vacant staging project in which the buyers loved and bought everything we had installed in the entire home, to a long-term rental stage in which the renters loved everything we put in their condo...until 12 hours later, when they called me and told me to come take it all back. And they had literally applauded as they watched it carried INTO their front door the day before! It was a case in which I could have held them to the contract, or charged them for six months of the 12-month contract. But bad news always travels faster than good news in my area, and I wasn't willing to jeopardize my company's reputation. So I simply picked it back up, and when these very well-to-do renters offered to pay me a cancellation fee, I told them what I would have charged them to cancel, asked them to donate to my favorite charity in the area, and gave them the charity's name and address for them to mail the donation. I can only hope that they followed through! brands that every home stager should know 1/4 Q. Running a business is not always easy. What have you learned about yourself and your business, since launching your company? I've learned that while the hands-on staging feeds my soul creatively, I can't do all of the jobs myself, and so I've been training one of my freelancers as a "lead stager". She now knows my staging aesthetic and can stand in for me when needed. And I know that not being a "financial whiz" is NOT an excuse to ignore the business side of staging. I regularly log expenses, keep my P and L up to date, and try to spend at least two full days a month on the paperwork side of the business. Not a fan, but it's a necessary evil. Q. We've all had either an employee or a customer that makes what we are doing worth it all. Can you share with us a story about an employee, vendor or customer that really impacted you and touched your heart? I'm going to say it's that same couple who were my very first staging clients before I was even a "legitimate" stager. The husband was short-tempered when I met them and said he wasn't going to take orders from the likes of me when I returned to do the staging. Sure enough he walked out and left me with his wife and grandson when I arrived bright and early the next day! I didn't get rattled. And yet, he was almost speechless when he came home later that day and saw the results of the work his wife, his grandson and I did that day. My Realtor friend called me the day after I'd staged the house and told me that they had given her permission to call me and tell me how appreciative they were...and that the husband was sorry he had been rude, but he was in the midst of stage 3 cancer treatment. He passed away within a year of moving into their retirement property. I think of him to this day and am grateful to him for illustrating to me that it's important to bring compassion to every project because you never know what's going on in someone else's life. Q. If you could go back in time and give yourself some advice on how to manage or grow your business, what advice would you give yourself? I'd tell my new-stager self that I DO know what I'm doing and that I shouldn't be afraid to call Realtors because we add so much value to their listings and their business! When I was a new stager, I felt like I was asking Realtors for a favor in hiring me. It's just the opposite! Realtors are eager to use every tool at their disposal to help sell quickly and profitably. I'd also tell myself to spend more time on the things that make home stagers money. For me, that's focusing on establishing and maintaining relationships with Realtors and letting others on my team take care of things like de-staging, inventory maintenance, billing and contracts, and warehouse organization. Q. If a potential client were reading this article right now, what would you tell them about you, your team or your business that would convince them to choose your company? It's that I'm not a traditional home stager; instead, I'm a home stager who also serves as a subcontractor and who can speak the language of home renovation and repairs and harness resources to manage all aspects of home preparation and presentation. Q. What is one fact about you or your business that most people might not know? I named my company StagingCraft in 2010 as an homage to my love for theater--a play on the word "stagecraft." I'm active on stage in a number of community theaters in my region. I even had two experiences acting in one-act play competitions in Manhattan. Q. Where do you see your business going in the next 5 or 10 years? I wish I could say with certainty that I'll still be in business in five years. However, the twists and turns of life have shown me that it's important to make plans and to have goals, but to keep eyes open for any opportunity that feeds your soul. If I'm still staging in five years, I'll be doing the same types of projects I'm doing now--hopefully, lots more of them! Q. It was so great sitting with you to learn more about you and your company. How can people find out more about you and your business? I hope everyone who reads this will connect with me on Instagram at @StagingCraft! I post five or six times per week, and my focus is on educating Realtors about the difference home staging can make in their business. I have lots of fun before/after posts, with a sprinkling of personal stuff and some fun bad-real-estate pictures. My web site is www.StagingCraft.com , and I'm on Facebook and LinkedIn at StagingCraft. I love to connect with other stagers--my phone number is 215-262-7306. And I'd love to connect with more stagers in the Philadelphia region...call me so that we can network! Q. Thank you so much for sharing your story with IASHP! This publication is a fantastic marketing opportunity for every IAHSP member. I appreciate being able to talk shop. Next to my wonderful daughter, Jillian, home staging is my favorite topic of discussion! Articles. by IAHSP® Share this Article on Facebook Every business has a story. Articles by IAHSP wants to tell your story. With Articles, we highlight the many businesses that make up and surround the business of Home Staging and Real Estate. We feature local businesses to learn how they got started, what makes them unique and where they are heading. Share the stories you read with your social network and help others discover local businesses that are doing amazing things, globally. Every business has a story. We want to share yours. Get featured on Articles Previous Next Partnership Sign Up Now Partnership Get Trained Sponsored Shop Now Partnership Learn More IAHSP Official Shop Now Sponsored Shop Now Partnership Shop Now IAHSP Official Share Your Thoughts Sponsored Shop Now

Featuring Sheila Alston HealthyHOME™ Media HOME MEMBER SPOTLIGHT SPOTLIGHT SUBMISSION BEST OF HOME STAGING WINNERS IAHSP INDUSTRY AWARDS IAHSP SPOTLIGHT MAGAZINE EVERY BUSINESS HAS A STORY Up HealthyHOME™ Media Published : Jan 10, 2023 Sheila Alston by IAHSP® About Member Spotlight Every business has a story. We want to share yours. The International Association of Home Staging Professionals is proud to highlight business owners and companies in and around the business of Home Staging, Real Estate, Design, and Short-term Rental, though our IAHSP Member Spotlight. Our goal is to highlight and explore the various business models and services that are offered throughout our ecosystem and community, giving both the public and our membership the ability to learn more about the businesses and services available through our vast network of service providers and businesses. Let's dive right into our latest IAHSP Member Spotlight. < Back Sheila Alston HealthyHOME™ Media Follow on social media: https://www.healthyhomemedia.com Contact Me Q. Thanks for taking the time to sit with us to share your story with our readers. Can you start out by sharing a little bit about you and your company? Thank you! I'm so glad to be here. My company is called HealthyHOME™ Media, and we offer a unique set of digital and print marketing tools for wellness real estate agents and healthy home professionals. It's done-for-you marketing that fits any business owner that wants to promote living healthy. The magic is that our tools are unlike any you've seen before: they help your clients create a healthier home environment. This unique topic and stunning content enable our members to engage in more conversations with others about their business. Q. Everyone has a story about how they got started, what was the inspiration or the catalyst for you starting your business? I was a real estate agent and home stager myself, and trying to make a name for myself in a highly saturated industry was really difficult. For a long time, I didn't know how I would stand out, what value I was providing and how my message could be different than what everyone else was saying. I also have a health coaching certification, so I really wanted to figure out how I could combine health and home. So I started researching online and found out that Wellness Real Estate was an emerging industry, and as of Nov 2021, it's worth $275B, according to the Global Wellness Institute. I was so excited to learn this! But what exactly is wellness real estate, you might wonder as I did. It began with forward-thinking developers who have intentionally designed and built communities that are centered on healthier living for the residents. So every decision they make for the development is based on that. It's actually pretty incredible. There are Agrihoods, which are neighborhoods that center around a working organic farm, Naturhoods, which are communities that have an abundance of direct access to nature, Leisurehoods, Urban Wellness Communities, and even minimalist and tiny living communities. They all offer increased social connection, usually energy-efficient features in the homes, and neighborhood amenities that make healthier living easy for the residents. Who wouldn't want to live in these communities?! But the truth is that even though these new communities are popping up all over the Country, not everyone will be able to live in one, but EVERYONE deserves to live in a healthier home. And this is where the opportunity lies..... no one knows about this topic, and it's the perfect ice breaker or lead-in for a conversation about your business. I now have a whole tribe of agents who are positioning themselves as wellness agents. They are connecting with all the healthy home experts in my community so they can be the connector for their audience and help them with more than just the transaction of buying and selling. It keeps them top of mind, and they are providing unique value at the same time. Everybody wins with no sleazy sales tactics required. Q. What services do you offer? And why did you choose to offer those particular services? I was so inspired by that thought I decided I would create a digital magazine called Wellness Real Estate and share it with my sphere and start educating my audience on how to create a healthier home. I shared my magazine with other agents, and everyone absolutely loved it. So now I have a membership where others can share WellnessRE™ and HealthyHOME™ magazines along with prewritten social media captions, email copy, graphics, reels, and newsletter templates, all for a low monthly subscription. Q. Did you ever have a project or customer, where everything was going wrong or the project was challenging? Can you share about that time, and how did you find a solution, or over-come the challenge? I guess my biggest problem as an agent or small business owner was prospecting. I felt very uncomfortable asking for referrals without providing some sort of value first. I also don't think that a market analysis provides value these days when we all have Zillow on our phones. Even if Zillow isn't right all the time, the consumer doesn't realize that, and so it takes some education and an open client to understand why he would even want a CMA. But talking about wellness real estate with people is easy; it just rolls off your tongue because no one has ever heard of an Agrihood or Naturehood. Most people don't realize that it's the air quality in their homes that could be making them sick. They don't understand that not all water filtration is the same. Like did you know that RO (reverse osmosis) is terrible for you? The world health organization found recently that people on that water for a long time are mineral deficient, which can cause a whole bunch of health conditions. We need the healthy minerals in our water! Anyhow, I'm no longer an active agent because I'm solely focused on helping my members grow their following and businesses, and so I absolutely love hearing about the conversations they are now having with people because of my magazine. brands that every home stager should know 1/4 Q. Running a business is not always easy. What have you learned about yourself and your business, since launching your company? I've learned that you just have to start taking action on your ideas, they may shift and change over time, but it's ok because at least you are moving forward rather than staying stuck in indecision or complaining about how you want to make a change. Just start, and don't be scared to be different and talk about different things, because being unique is how you and your business will stand out. Q. We've all had either an employee or a customer that makes what we are doing worth it all. Can you share with us a story about an employee, vendor or customer that really impacted you and touched your heart? Right when I decided I was going to stop being an agent (and interior designer), I had some people question the decision because that's where most of my income has been coming from, not my membership! But the very next day, one of my members gave me the best testimonial of how she has a group of moms that look forward to reading the magazine every month and that she gets thank you's from them for sending them her marketing materials! She also shared she just got three new listings recently because her website is so different, she has on there all about how she helps clients buy and sell healthier homes and shares my magazine with everyone on her website. It was wonderful to hear and made me feel like I've made the right decision. Q. If you could go back in time and give yourself some advice on how to manage or grow your business, what advice would you give yourself? I would say to be kinder to myself. We all have high expectations of ourselves that sometimes limit us from moving forward. Giving yourself permission to run with a new idea just to see if it sticks feels scary because people might judge you. But if you hold yourself back because you don't want to be judged, then really you are just hurting yourself. I remember when I first had the idea of bringing health and home together and that someday agents will refer to themselves as "wellness agents," so people said that was crazy. But I just started talking about it with people, I started a podcast and searched for people I thought would resonate with my message, and it turns out I wasn't the only unicorn! There are a lot of agents who are trying to do what I'm doing, and they love that I'm bringing them all together. So the reward you get from following your dreams and helping others achieve theirs is so worth any judgment I might get from people. I'm so glad I didn't let those negative thoughts hold me back. Q. If a potential client were reading this article right now, what would you tell them about you, your team or your business that would convince them to choose your company? If you are a real estate agent or small business owner, you know that marketing your business can be hard. The old adage that people work with those they know, like, and trust, doesn't really cut it anymore because the market is highly saturated, and so many people know several professionals in the same industry they know, like and trust. So how can you talk about your business with people in an engaging way that brings value to them and also showcases your unique expertise? My advice is to start talking about wellness real estate with them, let them know it's a movement that is happening around the world. 79% of people say health and wellness is important, and the majority of these people say it is a top priority. So why not educate people on how to create a healthier home environment? When you network with healthy home experts, you can become the connector for all things healthy home, even if your business only helps with a small portion of that. To your client, you are the go-to resource for their home, which positions you in their mind as someone who offers more value that the rest. Join my tribe of healthy home professionals and wellness agents! You'll be surrounded by like-minded forward-thinkers, who you can collaborate with that you can learn from and also educate about what you do best! Sharing WelllnessRE™ or HealthyHOME™ Magazines just makes your marketing super simple because you won't need to come up with a whole bunch of content on your own. I've already done all that for you! Simply engage and connect with people and do what you do best! Leave the digital marketing tools to us at HealthyHOME™ Media! Q. What is one fact about you or your business that most people might not know? We will be launching custom-branded mobile editions and branded print issues soon! Current and founding members will learn about it first and receive special pricing, so join today! Q. Where do you see your business going in the next 5 or 10 years? I want to help healthy home professionals, and real estate agents not only grow their businesses but create a bigger impact in the world. I think we are better together, so through my podcasts, magazine features, and agent and business spotlights, I want to share stories of how these professionals are helping people love their homes and feel more comfortable in them. I hosted the first wellness real estate summit online in 2021, and in the next 5-10 years, I see that we will have live summits to bring these professionals together. I also see brokerages that will specialize in helping their clients in this way because, really, for so long, agents have been the missing link. They are the connectors, and they refer professionals to their clients all the time. So why not create a network of healthy home professionals around you so you can not just help with a transaction but you can continue to help them for years to come? Doing this is what brings more passion and joy into your business because, deep down, we all just love helping others, and there is deep satisfaction in knowing that you've done that. I love to say this and put this quote at the back of all the magazine issues because it truly reflects my mission: "Together, we are making the world a healthier place, one home at a time." Q. It was so great sitting with you to learn more about you and your company. How can people find out more about you and your business? Thank you! And thanks for asking! You can learn more by going to www.healthyhomemedia.com or following us on Instagram at @healthyhomemag, @healthyhomepro and @wellnessagents. You can also join our free facebook group! https://www.facebook.com/groups/wellnessre Q. Thank you so much for sharing your story with IASHP! Thank you so much! It was a pleasure. Articles. by IAHSP® Share this Article on Facebook Every business has a story. Articles by IAHSP wants to tell your story. With Articles, we highlight the many businesses that make up and surround the business of Home Staging and Real Estate. We feature local businesses to learn how they got started, what makes them unique and where they are heading. Share the stories you read with your social network and help others discover local businesses that are doing amazing things, globally. Every business has a story. We want to share yours. Get featured on Articles Previous Next Partnership Sign Up Now Partnership Get Trained Sponsored Shop Now Partnership Learn More IAHSP Official Shop Now Sponsored Shop Now Partnership Shop Now IAHSP Official Share Your Thoughts Sponsored Shop Now

Featuring Robin M DeCapua Madison Modern Home HOME MEMBER SPOTLIGHT SPOTLIGHT SUBMISSION BEST OF HOME STAGING WINNERS IAHSP INDUSTRY AWARDS IAHSP SPOTLIGHT MAGAZINE EVERY BUSINESS HAS A STORY Up Madison Modern Home Published : Dec 6, 2022 Robin M DeCapua by IAHSP® About Member Spotlight Every business has a story. We want to share yours. The International Association of Home Staging Professionals is proud to highlight business owners and companies in and around the business of Home Staging, Real Estate, Design, and Short-term Rental, though our IAHSP Member Spotlight. Our goal is to highlight and explore the various business models and services that are offered throughout our ecosystem and community, giving both the public and our membership the ability to learn more about the businesses and services available through our vast network of service providers and businesses. Let's dive right into our latest IAHSP Member Spotlight. < Back Robin M DeCapua Madison Modern Home Follow on social media: http://www.MadModHome.com Contact Me Q. Thanks for taking the time to sit with us to share your story with our readers. Can you start out by sharing a little bit about you and your company? It's great to be here, talking about my favorite subject -- home staging. A little bit about us: We're a boutique home staging company located in Los Angeles, one of the most vibrant and diverse cities on the planet with an equally exciting real estate market. We formed our company in 2011, and we currently have four principal staff members. We strive to be unique and to bring our signature sensibility to every project. Q. Everyone has a story about how they got started, what was the inspiration or the catalyst for you starting your business? My daughter Rachel Moore and I began to delve into interior design right around the same time -- 2008. She was considering switching from computer graphic design to the more 3D tactile world of interiors. I was working as a marketing manager and developed a love of collecting and mixing vintage furniture and art in unique ways. Rachel enrolled in the Fashion Institute of Design and Merchandising (FIDM), got her degree and I quit my day job. Together, we formed our fledgling company named after the street I still live on. A couple of years in, Rachel's husband Ernie Rodriguez, joined our team as general manager. And just this year, we added new staffer Jocelyn Roman (also a FIDM grad) as our staging associate. Q. What services do you offer? And why did you choose to offer those particular services? We offer full staging for vacant homes in and around Los Angeles. Our clients are real estate agents, homeowners, house flippers and developers. We chose to specialize in full vacant staging because we feel it's important for the entire home to be coherent and feel fully designed as potential buyers walk from room to room. While we used to offer occupied staging (and still do occasionally for VIP clients), we want buyers to have an immersive experience. This helps them emotionally connect with the home they want to purchase -- and to envision their life there. Q. Did you ever have a project or customer, where everything was going wrong or the project was challenging? Can you share about that time, and how did you find a solution, or over-come the challenge? We've done a lot of model home staging for developers over the years -- and these projects certainly have their challenges. It's not uncommon to arrive with a truck loaded with staging inventory only to have to wait for 45 minutes while concrete is poured on the front walkway and steps. Large planks of wood have to be used to create a bridge over the fresh concrete in order to roll furniture dollies into the unit. Yeah, that was fun! (Ha-ha). Sometimes we encounter a client with very specific requests, like very large artwork to lean against a wall. A recent client had just such a request. Nothing in our inventory at the time was big enough, so we reached out to a staging colleague and we were able to rent a couple of pieces that were perfect. This is why maintaining professional and personal relationships within our industry is so important. You never know when you may need to call on your staging colleagues! brands that every home stager should know 1/4 Q. Running a business is not always easy. What have you learned about yourself and your business, since launching your company? Oh, man, I used to lie awake at night and worry about everything -- finances, payroll, inventory, you name it. One thing I've learned is that you have to outsource the necessary tasks that you truly don't enjoy doing. We hired ADP to handle payroll, we have a bookkeeper, a tax accountant and an employment lawyer we can consult with whenever necessary. Governmental regulations for small businesses are relentless and you have to have your ducks in a row. If anyone is out there feeling overwhelmed by these nagging issues, I say outsource them as soon as possible. Oh, and we're finally implementing the StageForce inventory management system, after having procrastinated (we were too busy to do it! Yeah, right) for years. Q. We've all had either an employee or a customer that makes what we are doing worth it all. Can you share with us a story about an employee, vendor or customer that really impacted you and touched your heart? We once staged a home for a young man who had inherited his grandmother's condo unit after her death. He was concerned about the sale and expressed his anxieties about staging, selling and realizing the maximum profit for his family. He was able to get the unit sold quickly and for an excellent price thanks to staging and a great real estate agent. Once he wrapped up his inheritance duties, he told us that his grandmother "would have loved to see" how we transformed her home. It's moments like this that make it all worthwhile. Q. If you could go back in time and give yourself some advice on how to manage or grow your business, what advice would you give yourself? Wow, that's a tough one. I could probably go on for hours, but I don't really believe in regrets. I often think about how (and whether) we would do things differently if we could go back in time. We would've implemented StageForce sooner, for sure. We would've worried less and had more fun. We wouldn't have stressed out so much during seasonally slow periods and trusted that business will pick back up. That's pretty much it. As for all those small "mistakes" we made along the way, that's just called learning. Q. If a potential client were reading this article right now, what would you tell them about you, your team or your business that would convince them to choose your company? Our staging company is unique in our market in that we have three home staging specialists on staff who have the years of experience and training to stage a home all by themselves. Two of these designers have degrees in interior design and one is self-taught. We approach every home we stage with a fresh eye and a firm grasp on what buyers want now. That means we follow (and sometimes set!) trends in color, form and style. We also have a robust inventory of unique decorative pieces that we've been collecting for a decade. Flea markets and vintage stores have yielded a rich variety of interesting objects and art we'd never part with -- and that help define our style. Q. What is one fact about you or your business that most people might not know? We're a female-owned family business made up of Los Angeles residents who know all the cities and neighborhoods that make up our diverse community like the backs of our hands. We stage homes to appeal to the most likely buyer demographic for that area, price point and home type. While we have a signature look, we also know how to mix it up to emphasize a home's architectural features and best qualities. Q. Where do you see your business going in the next 5 or 10 years? While I don't have a crystal ball, and the real estate market is tough to predict, I think home staging is here to stay in LA. We are a very image-conscious town (this is the home of Hollywood, after all!). And the future of home staging will bring it even closer to interior design. We're already seeing that happening -- as staging is quickly becoming fast on-demand interior design. The Postmodern trend is sweeping over home staging at the same rapid rate as in other design-related fields. I can't wait to see where this trend will take us in 5-10 years! Q. It was so great sitting with you to learn more about you and your company. How can people find out more about you and your business? Visit our website at www.MadModHome.com where you can sign up for our monthly newsletter, and give us a follow on Instagram to see what we're up to www.Instagram.com/MadMod_Home Q. Thank you so much for sharing your story with IASHP! You're welcome! And thank you for the opportunity! Articles. by IAHSP® Share this Article on Facebook Every business has a story. Articles by IAHSP wants to tell your story. With Articles, we highlight the many businesses that make up and surround the business of Home Staging and Real Estate. We feature local businesses to learn how they got started, what makes them unique and where they are heading. Share the stories you read with your social network and help others discover local businesses that are doing amazing things, globally. Every business has a story. We want to share yours. Get featured on Articles Previous Next Partnership Sign Up Now Partnership Get Trained Sponsored Shop Now Partnership Learn More IAHSP Official Shop Now Sponsored Shop Now Partnership Shop Now IAHSP Official Share Your Thoughts Sponsored Shop Now

Featuring Jeff Martin Mint Home Staging Company HOME MEMBER SPOTLIGHT SPOTLIGHT SUBMISSION BEST OF HOME STAGING WINNERS IAHSP INDUSTRY AWARDS IAHSP SPOTLIGHT MAGAZINE EVERY BUSINESS HAS A STORY Up Mint Home Staging Company Published : Nov 20, 2022 Jeff Martin by IAHSP® About Member Spotlight Every business has a story. We want to share yours. The International Association of Home Staging Professionals is proud to highlight business owners and companies in and around the business of Home Staging, Real Estate, Design, and Short-term Rental, though our IAHSP Member Spotlight. Our goal is to highlight and explore the various business models and services that are offered throughout our ecosystem and community, giving both the public and our membership the ability to learn more about the businesses and services available through our vast network of service providers and businesses. Let's dive right into our latest IAHSP Member Spotlight. < Back Jeff Martin Mint Home Staging Company Follow on social media: https://MintHomeStagingCompany.com Contact Me Q. Thanks for taking the time to sit with us to share your story with our readers. Can you start out by sharing a little bit about you and your company? I’ve been a Realtor for 19 years and started out my career working with some of the larger home builders as a sales agent. I worked closely with the design center and would spec homes and help with model home projects. I always loved the design aspect of the model homes and those years of working in the industry helped train me for my business today. My wife and I started Mint Home Staging Company after never being happy with the local stagers we would hire for my real estate listings. We saw a need and fulfilled it. Q. Everyone has a story about how they got started, what was the inspiration or the catalyst for you starting your business? As a Realtor, I was never happy with the stagers I would hire to stage my listings. I thought, “I can do this much better & for even less cost”. I purchased my first home worth of inventory in my CA Modern Style we are know for and staged one of my vacant listings. It was a hit and sold with multiple offers and had other agents ask who staged it…that lead to several other staging jobs and the journey began! Q. What services do you offer? And why did you choose to offer those particular services? We do vacant home staging. We help buyers fall in love with the space with our on trend look & design. Q. Did you ever have a project or customer, where everything was going wrong or the project was challenging? Can you share about that time, and how did you find a solution, or over-come the challenge? We have had a few home owners say they were not the biggest fan of a couch we used or a look of a staging install and wanted it changed. We reminded them that we are the experts and they hired us to do a job, asked them to trust us and we know what we are doing…the home looks great and is on style for what buyers want today, it might not be your style and that’s ok…we are not staging the home for you to like but are staging it to appeal to the buyers that will be walking it. Sure enough, we got fantastic feedback on the staging and the home buyers actually purchased the home furnished with all of our furniture at a package bulk deal. brands that every home stager should know 1/4 Q. Running a business is not always easy. What have you learned about yourself and your business, since launching your company? No one will work as hard as you on your business, work hard and smart and you will be successful. Find a need and fill it! Q. We've all had either an employee or a customer that makes what we are doing worth it all. Can you share with us a story about an employee, vendor or customer that really impacted you and touched your heart? We love it when clients come to us for help. We have had many sellers have their homes sit on the market vacant and won’t sell, we stage them and they sell within a week. The sellers are always so thankful and wish they would have staged it at the very beginning! Q. If you could go back in time and give yourself some advice on how to manage or grow your business, what advice would you give yourself? Spend more money on online ad spend and you can grow as fast as you like. Q. If a potential client were reading this article right now, what would you tell them about you, your team or your business that would convince them to choose your company? We know what a beautifully staged home looks like that will help sell a home for top dollar and in the shortest amount of time. Q. What is one fact about you or your business that most people might not know? I am a male running a business in a mostly female dominated field. I am the lead designer, inventory purchaser, secretary, bidder and installer. Q. Where do you see your business going in the next 5 or 10 years? Slowly growing and possibly expanding into a few new markets in TN & FL. Q. It was so great sitting with you to learn more about you and your company. How can people find out more about you and your business? Just go to our website MintHomeStagingCompany.com and you can find our social media badges right on the header to see our most recent work. Q. Thank you so much for sharing your story with IASHP! My pleasure! Articles. by IAHSP® Share this Article on Facebook Every business has a story. Articles by IAHSP wants to tell your story. With Articles, we highlight the many businesses that make up and surround the business of Home Staging and Real Estate. We feature local businesses to learn how they got started, what makes them unique and where they are heading. Share the stories you read with your social network and help others discover local businesses that are doing amazing things, globally. Every business has a story. We want to share yours. Get featured on Articles Previous Next Partnership Sign Up Now Partnership Get Trained Sponsored Shop Now Partnership Learn More IAHSP Official Shop Now Sponsored Shop Now Partnership Shop Now IAHSP Official Share Your Thoughts Sponsored Shop Now

< Back Listen on your favorite podcast channels: Want to recommend a podcast? Masters of Scale Reid Hoffman Award-winning business advice from Silicon Valley and beyond. Iconic CEOs, from Nike to Netflix, Starbucks to Slack, share the strategies that helped them grow from startups into global brands — and to weather crisis when it strikes. Our two formats help tell the complete story of how a business grows, survives and thrives, and the mindsets of growth that keep leaders in the game. On each episode of our classic format, host Reid Hoffman — LinkedIn cofounder, Greylock partner and legendary Silicon Valley investor — proves an unconventional theory about how businesses scale, asking his guests to share their stories of entrepreneurship, leadership, strategy, management, fundraising. You’ll hear the human journey too — failures, setbacks, learnings. From our Rapid Response format, you can expect real-time wisdom from business leaders in fast-changing situations. Hosted by Bob Safian, past editor in chief of Fast Company, these episodes tackle crisis response, rebuilding, diversity & inclusion, leadership change and much more. Tags: Business, Operations, How To, Business Management, Time Management, Industry data and predictions, Team Building This podcast is accessible for MEMBERS ONLY. These are the recordings of our monthly calls. Anyone can attend the live call, but only members can access it to rehear or after the call is over. Share this podcast on Facebook Previous Next brands that every home stager should know Go to link Go to link Go to link Go to link Go to link Go to link Go to link Go to link Go to link Go to link 1/2

Featuring Shauntelle Parham Infinite Possibilities Home Organizing & Staging LLC HOME MEMBER SPOTLIGHT SPOTLIGHT SUBMISSION BEST OF HOME STAGING WINNERS IAHSP INDUSTRY AWARDS IAHSP SPOTLIGHT MAGAZINE EVERY BUSINESS HAS A STORY Up Infinite Possibilities Home Organizing & Staging LLC Published : Jan 5, 2023 Shauntelle Parham by IAHSP® About Member Spotlight Every business has a story. We want to share yours. The International Association of Home Staging Professionals is proud to highlight business owners and companies in and around the business of Home Staging, Real Estate, Design, and Short-term Rental, though our IAHSP Member Spotlight. Our goal is to highlight and explore the various business models and services that are offered throughout our ecosystem and community, giving both the public and our membership the ability to learn more about the businesses and services available through our vast network of service providers and businesses. Let's dive right into our latest IAHSP Member Spotlight. < Back Shauntelle Parham Infinite Possibilities Home Organizing & Staging LLC Follow on social media: http://www.iphomestaging.com Contact Me Q. Thanks for taking the time to sit with us to share your story with our readers. Can you start out by sharing a little bit about you and your company? Thanks for having me! My name is Shauntelle and I’m the founder of Infinite Possibilities Home Organizing & Staging LLC. We offer staging, design, and home organization services in the Houston, TX area. Q. Everyone has a story about how they got started, what was the inspiration or the catalyst for you starting your business? I’ve always been very passionate about design but what inspired me to take that initial step to do things on a professional level was when potential clients started asking me to do business with them. I had realtors asking me if I would be interested in staging, homeowners asking me to make their spaces beautiful, friends asking for my help with their projects, etc. It was known that I was passionate about what I do and they loved my work. That’s when I decided to do what I should have done many years ago and launch my business. Q. What services do you offer? And why did you choose to offer those particular services? I offer Vacant Home Staging, Occupied Home Staging, Decluttering & Home Organization, Redesign services, and Short Term Rental Styling. I chose to offer these services because there is a need for all of them. I wanted to be versatile so that I can meet multiple needs for my clients. Sometimes when I stage a home, the buyer of that home will ask if I can style their home once they move in. They may even ask me to help organize their new home to take the stress away for an easy move in transition. By doing this, I’m able to obtain 3 jobs with the same property. When it comes to short term rental styling, there is a huge need. Many of these properties are quite expensive so its very important to make that investment to hire a professional designer in an effort to create that resort-like experience for the guests. That will not only attract more bookings but lead to great reviews and return clients! Q. Did you ever have a project or customer, where everything was going wrong or the project was challenging? Can you share about that time, and how did you find a solution, or over-come the challenge? Yes I did! I was scheduled to stage a home and on the morning of the stage, the movers were nowhere to be found and I couldn’t get a hold of them! They weren’t responding but I was determined to get the job done so I gathered my son and his friends at the last minute and we got it done! The home turned out beautiful! Then when it was time to de-stage the home, I hired new movers and guess what? They were nowhere to be found either! I then hired a third company at the last minute which actually arrived as expected but were completely unprofessional, damaged some of my inventory, and actually bled on my white sofa! After this experience I did my research and found a great reputable moving company that has been very reliable and I’ve used them many times over. And they’re insured! brands that every home stager should know 1/4 Q. Running a business is not always easy. What have you learned about yourself and your business, since launching your company? That I can’t do it all! I had to learn that if I continued to do everything myself instead of hiring assistance, I would wear myself out. It’s very important to take time for self care and enjoy life! Q. We've all had either an employee or a customer that makes what we are doing worth it all. Can you share with us a story about an employee, vendor or customer that really impacted you and touched your heart? I’ve been really impacted by those who took a chance on me in the very beginning. They were really supportive which opened up many opportunities for me and I greatly appreciate everything they’ve done for me. The one that touched me the most was a realtor who knew that I was new to the business yet he went above and beyond to get my name out there. I will always appreciate him for that! Q. If you could go back in time and give yourself some advice on how to manage or grow your business, what advice would you give yourself? I would prioritize getting the business side of things done before spending money on unnecessary items in the beginning. I would save and reinvest in the business. I would then network, network, network! Understanding the value in the relationships that you build with people in your industry will take you very far. I would also hire a social media manager to assist with marketing. Have a plan for the slow months whether that be having additional streams of income, offering additional services such as holiday decorating, or simply saving money. And finally, be your own #1 fan. People won’t take you seriously at first but don’t let them get in the way of your vision or success! Q. If a potential client were reading this article right now, what would you tell them about you, your team or your business that would convince them to choose your company? Staging and design is an art however, I combine professionalism with my craft by identifying as a certified staging design professional with Staging Studio which is an accredited staging training program. I’ve always had a natural talent for design, but I still needed to learn the business side of things along with the technical parts of design. I decided to invest in this training which took me even further because it gave me the ability to become well rounded within my business. I’m also a current member with professional staging organizations such as the Real Estate Staging Association and the International Association of Home Staging Professionals. In addition, my company is not only insured but I offer my clients staging risk management insurance as well to insure that my client is covered whether there’s an environmental disaster, theft, or damage. From a design standpoint, I stage a home in a way that makes people want to live there due to my attention to detail. I think of the smallest minute details such as the smells in the air, the textures in the fabrics and art, and the greenery throughout which really makes a house a home. Q. What is one fact about you or your business that most people might not know? One fact that people might not know is that I’m a foster parent and I mentor teenage girls as well. I am very caring and have a huge heart so I really try to help others if I’m able to even if its challenging. These are children from hard places and it takes a special kind of person to give them support and guide them through their trauma and struggles. Q. Where do you see your business going in the next 5 or 10 years? I see myself running a successful interior design and staging business while continuing to grow and build relationships. I also have plans to add medical office interior design services. I have over 10 years experience in the medical field and can offer more insight from a medical perspective than the average designer. Q. It was so great sitting with you to learn more about you and your company. How can people find out more about you and your business? They can reach out to me by phone, email, through my website or social media! Phone: 832-990-9877 Email: info@iphomestaging.com Website: www.iphomestaging.com Instagram: www.instagram.com/iphomestaging Facebook: www.facebook.com/iphomestaging Q. Thank you so much for sharing your story with IASHP! You’re welcome! It was a pleasure! Articles. by IAHSP® Share this Article on Facebook Every business has a story. Articles by IAHSP wants to tell your story. With Articles, we highlight the many businesses that make up and surround the business of Home Staging and Real Estate. We feature local businesses to learn how they got started, what makes them unique and where they are heading. Share the stories you read with your social network and help others discover local businesses that are doing amazing things, globally. Every business has a story. We want to share yours. Get featured on Articles Previous Next Partnership Sign Up Now Partnership Get Trained Sponsored Shop Now Partnership Learn More IAHSP Official Shop Now Sponsored Shop Now Partnership Shop Now IAHSP Official Share Your Thoughts Sponsored Shop Now

Featuring Carl Dismukes Coastal Stagedesigns HOME MEMBER SPOTLIGHT SPOTLIGHT SUBMISSION BEST OF HOME STAGING WINNERS IAHSP INDUSTRY AWARDS IAHSP SPOTLIGHT MAGAZINE EVERY BUSINESS HAS A STORY Up Coastal Stagedesigns Published : Nov 25, 2022 Carl Dismukes by IAHSP® About Member Spotlight Every business has a story. We want to share yours. The International Association of Home Staging Professionals is proud to highlight business owners and companies in and around the business of Home Staging, Real Estate, Design, and Short-term Rental, though our IAHSP Member Spotlight. Our goal is to highlight and explore the various business models and services that are offered throughout our ecosystem and community, giving both the public and our membership the ability to learn more about the businesses and services available through our vast network of service providers and businesses. Let's dive right into our latest IAHSP Member Spotlight. < Back Carl Dismukes Coastal Stagedesigns Follow on social media: https://www.coastalstagedesigns.com Contact Me Q. Thanks for taking the time to sit with us to share your story with our readers. Can you start out by sharing a little bit about you and your company? I have been a creative professional for all of my career... graphic designer, art director, creative director and brand manager. Now as owner of Coastal Stagedesigns, I’m able to put my creative side to work with my business side to bring Home Staging to a part of the country that had little or no home staging resources. Q. Everyone has a story about how they got started, what was the inspiration or the catalyst for you starting your business? In 2016, my corporate job gave me the option to either relocate to headquarters in New Jersey or take a package. I had been working full time remote from my home in Panama City Beach, Florida for several years and chose to stay. I was then faced with how to reinvent myself within a resort community where there was virtually no corporate presence. Initially, I got my real estate license, but on my first day with my new broker, I asked about how to pursue staging. Within a few months I got my ASP RE to start staging my own listings. Then in October of 2018, I took the full ASP course and opened my company. Then one week later, on October 10, Hurricane Michael devastated my beloved community and at that time, no one cared about how nicely staged a home was. They just wanted a roof over their heads. I spent the next several months helping local residents find homes, sell their damaged home and move on with life. But out of the devastation rose an opportunity to give those homes new life and to sell at the highest price. The company took off working with investors who were flipping houses and with homeowners who were ready to move on after repairing their homes. Q. What services do you offer? And why did you choose to offer those particular services? Though I have provided occupied staging for my own real estate customers, my core business is vacant staging... it's where my passion is. However, as I mentioned, I live in a resort area with probably as many short-term rental units as full-time residences. Out-of-state investors were seeing the staged properties and asking to purchase the contents for setting up as a rental. Savvy investors were also looking for help with updating their units or furnishing vacant units. Earlier this year I introduced "Curated Furnishing Packages." We provide turnkey furnishings to those investors to set up the properties to attract renters at the highest rate and to gain 5-star ratings. Q. Did you ever have a project or customer, where everything was going wrong or the project was challenging? Can you share about that time, and how did you find a solution, or over-come the challenge? An out-of-state investor who knew the value of staging called one day from my Google listing to have me look at a property he had bought to fix up and flip. It had been on the market for a couple of months with little or no activity. When I arrived there was a dumpster sitting in the front yard, the yard was knee high in grass and weeds, there was no real estate sign anywhere and the inside was a mess. I worked with him to clean up the yard and do some landscaping and had the inside cleared out and cleaned. I got it staged and immediately the listing agent was getting calls after we finally got him to put up a sign. But he was still falling down on the job, not following up with buyer's agents or the owner. Eventually the owner asked me to take on the listing. I don't normally do anything to compete with the listing agent, but in this instance, I felt the agent had done such a poor job of representing the seller that I agreed to take it on. Partnering with other agents from my office, we did some clever marketing and within two weeks we were under contract. And the buyers bought the furnishings to set up as an Airbnb. I have since done other projects with the investor and I feel I have a long-term repeat client. brands that every home stager should know 1/4 Q. Running a business is not always easy. What have you learned about yourself and your business, since launching your company? I can't do it alone. But finding the right people I can trust isn't easy. I have had to put the effort into finding the right people so that I can let go and depend on them to do what is needed. There have been a number of false starts with folks who just didn't work out, but I have been incredibly lucky to pull together a team that allows me to focus on the parts of the business that are more critical. Q. We've all had either an employee or a customer that makes what we are doing worth it all. Can you share with us a story about an employee, vendor or customer that really impacted you and touched your heart? I don't know where I would be today without my warehouse manager, Aaron. My business is relatively small compared to some of my IAHSP friends, so I don't have the luxury of having full-time employees. Struggling with either hiring movers for each installation or having my own staff, Aaron came along at just the right time. He also runs his own landscape business, but always makes time with his employees to take care of stagings and destagings. We have come to "share a brain," being able to make decisions without even having to speak it. His wife also helps from time to time with projects. They have become that kind of family that we all create around ourselves. Q. If you could go back in time and give yourself some advice on how to manage or grow your business, what advice would you give yourself? Be open to anything. Opportunities present themselves in the most unusual way. Have the foresight to see those positive opportunities and act on them. Q. If a potential client were reading this article right now, what would you tell them about you, your team or your business that would convince them to choose your company? Coastal Stagedesigns is a multi-award-winning company with the experience to make your home sell faster and for more money. And our statistics prove it. Check out our website for reviews and a portfolio of work. We take pride in the attention to detail that we bring to each and every project. Q. What is one fact about you or your business that most people might not know? In addition to home staging services, we also offer “Curated Furnishing Packages.” With these services, we design a unique, but affordable furnishing package for short term rentals. With Panama City Beach being located on the Gulf of Mexico, there’s a huge need to update older houses and condos to appeal to today’s short-term rental market. Today’s families are more sophisticated and are looking for a vacation spot that fulfills their expectations of a luxury holiday. We provide these services usually in less than 3 weeks with unique and stylish furniture and accessories. Q. Where do you see your business going in the next 5 or 10 years? Grow! Grow! Grow! We are ever expanding and I see a full-time staff for both the staging part of the business as well as the furnishing arm. Q. It was so great sitting with you to learn more about you and your company. How can people find out more about you and your business? Visit our website at coastalstagedesigns.com, interact with me at facebook.com/carl.dismukes7 or facebook.com/coastalstagedesigns. And call me any time at 850-896-1900. Q. Thank you so much for sharing your story with IASHP! Thanks for talking with me, Joseph! It has been a pleasure. Articles. by IAHSP® Share this Article on Facebook Every business has a story. Articles by IAHSP wants to tell your story. With Articles, we highlight the many businesses that make up and surround the business of Home Staging and Real Estate. We feature local businesses to learn how they got started, what makes them unique and where they are heading. Share the stories you read with your social network and help others discover local businesses that are doing amazing things, globally. Every business has a story. We want to share yours. Get featured on Articles Previous Next Partnership Sign Up Now Partnership Get Trained Sponsored Shop Now Partnership Learn More IAHSP Official Shop Now Sponsored Shop Now Partnership Shop Now IAHSP Official Share Your Thoughts Sponsored Shop Now

< Back Listen on your favorite podcast channels: Want to recommend a podcast? KAT's Home Chat PODCAST KAT Founder, Master Stager, Color Expert ASPM (Accredited Staging Professional Master) Author, KAT’s home chat host/Lifetime member IAHSP. KAT Troulinos is the founder president and visionary for TA DA by KAT next level staging & design. KAT has devoted over a decade teaming with award winning builders and designers in the greater Houston area. Home Chat brings you experts in the home industry from design to real estate sales, you will learn lots from KAT's Home Chat PODCASTs Tags: Business, Interior Design, Home Staging This podcast is accessible for MEMBERS ONLY. These are the recordings of our monthly calls. Anyone can attend the live call, but only members can access it to rehear or after the call is over. Share this podcast on Facebook Previous Next brands that every home stager should know Go to link Go to link Go to link Go to link Go to link Go to link Go to link Go to link Go to link Go to link 1/2