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Nominations are until 1/10/2023

Articles.
by IAHSP

Jeff Martin

of Mint Home Staging Company

Published on:
November 19, 2022
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Articles.
by IAHSP
Every business has a story. We want to share yours.

The International Association of Home Staging Professionals is proud to highlight business owners and companies in an around the business of Home Staging, Real Estate, Design, and Short-term Rental, though our IAHSP Articles Features. 

Our goal is to highlight and explore the various business models and services that are offered throughout our ecosystem and community, giving both the public and our membership the ability to learn more about the businesses and services available through our vast network of service providers and businesses.

Let's dive right into our latest IAHSP Article.
Q. Thanks for taking the time to sit with us to share your story with our readers. Can you start out by sharing a little bit about you and your company?

I’ve been a Realtor for 19 years and started out my career working with some of the larger home builders as a sales agent. I worked closely with the design center and would spec homes and help with model home projects. I always loved the design aspect of the model homes and those years of working in the industry helped train me for my business today. My wife and I started Mint Home Staging Company after never being happy with the local stagers we would hire for my real estate listings. We saw a need and fulfilled it.

Q. Everyone has a story about how they got started, what was the inspiration or the catalyst for you starting your business?

As a Realtor, I was never happy with the stagers I would hire to stage my listings. I thought, “I can do this much better & for even less cost”. I purchased my first home worth of inventory in my CA Modern Style we are know for and staged one of my vacant listings. It was a hit and sold with multiple offers and had other agents ask who staged it…that lead to several other staging jobs and the journey began!

Q. What services do you offer? And why did you choose to offer those particular services?

We do vacant home staging. We help buyers fall in love with the space with our on trend look & design.

Q. Did you ever have a project or customer, where everything was going wrong or the project was challenging? Can you share about that time, and how did you find a solution, or over-come the challenge?

We have had a few home owners say they were not the biggest fan of a couch we used or a look of a staging install and wanted it changed. We reminded them that we are the experts and they hired us to do a job, asked them to trust us and we know what we are doing…the home looks great and is on style for what buyers want today, it might not be your style and that’s ok…we are not staging the home for you to like but are staging it to appeal to the buyers that will be walking it. Sure enough, we got fantastic feedback on the staging and the home buyers actually purchased the home furnished with all of our furniture at a package bulk deal.

brands that every home stager should know

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Q. Running a business is not always easy. What have you learned about yourself and your business, since launching your company?

No one will work as hard as you on your business, work hard and smart and you will be successful. Find a need and fill it!

Q. We've all had either an employee or a customer that makes what we are doing worth it all. Can you share with us a story about an employee, vendor or customer that really impacted you and touched your heart?

We love it when clients come to us for help. We have had many sellers have their homes sit on the market vacant and won’t sell, we stage them and they sell within a week. The sellers are always so thankful and wish they would have staged it at the very beginning!

Q. If you could go back in time and give yourself some advice on how to manage or grow your business, what advice would you give yourself?

Spend more money on online ad spend and you can grow as fast as you like.