What to Expect
EDUCATIONAL TOPICS BEING PRESENTED:
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Social Media Strategies
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Training AI to Find YOU in Searches
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Using AI to Streamline Business Processes
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Marketing and Branding Strategies
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Lead Generation Strategies
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Pricing Strategies for Consultations, Occupied and Vacant Properties
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REALTOR Panel - What agents Want/Need/Expect from Stagers
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STAGER Panel - Regional Stagers share their Business Models
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Financing Your Business Growth and Exit Strategies
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Staging and Design Trends for 2026 and Beyond
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EVENT PROGRAM
topics overview
JONNY FOWLER - KEYNOTE SPEAKER
The Future of Home Staging Has Arrived
How Artificial Intelligence and Social Media Are Creating the Next Generation of Industry Leaders
What if you could create better marketing in less time?
What if you could generate content, ideas, emails, blogs, social posts, and business strategies in minutes instead of hours?
What if you had a digital assistant helping you think, create, and market your business every day?
Welcome to the world of Artificial Intelligence.
Join internationally recognized speaker, author, and marketing strategist Jonathan "Jonny" Fowler for a powerful and interactive keynote workshop exploring how AI and social media are changing the way home stagers build brands, attract clients, and grow their businesses.
During this high-energy presentation, attendees will discover:
• The social media trends shaping consumer behavior today
• Why visibility is the new currency in business
• The AI tools that are transforming marketing and communication
• How to create professional-quality content faster than ever before
• Strategies for building authority, trust, and influence online
• How AI can become a daily business partner
• The opportunities available right now for those willing to embrace innovation
This session is designed to inspire, educate, and equip attendees with practical tools they can begin using immediately.
Whether you're a solo entrepreneur, growing team, or established industry leader, you'll leave with fresh ideas, actionable strategies, and a new perspective on what is possible in the future of your business.
The future isn't coming.
It's already here.
BETHANY MACLACHLAN
Beyond the Brochure: Building a Professional Brand That Attracts Clients Through Social Media
Marketing has changed. While brochures, business cards, postcards and polished logos still have a place, they are no longer enough on their own to build trust or consistently generate business.
Today, potential clients are paying attention long before they make contact. They are watching how professionals communicate, how they present themselves, how they demonstrate expertise and whether their online presence feels credible, consistent and trustworthy.
For home stagers and Realtors, branding is not simply about colors, fonts or a logo. Your brand is the reputation, experience and level of professionalism people associate with you. It is how you speak, how you show up, how you serve clients and how confidently you communicate the value of your work.
In this 30-minute presentation, attendees will learn why the old model of one-way, “1990s marketing” is no longer enough, how professionalism and personal branding work together, and why social media has become such an important part of a successful modern marketing strategy. Social media is no longer just a place to share pretty images or new listings; it is where potential clients become familiar with your expertise, your standards and your ability to deliver results.
This session will show home stagers and Realtors how to use their knowledge, personality, process and visual storytelling to build a professional brand online, create meaningful visibility and turn attention into trust, conversations, referrals and leads.
Key Takeaways
Attendees will learn:
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Why traditional marketing alone is no longer enough in today’s relationship-driven marketplace.
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How to build a brand that reflects professionalism, expertise and personality.
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Why their online presence affects how potential clients perceive their value.
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How social media supports trust, recognition and lead generation.
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What kinds of content help home stagers and Realtors establish authority and stay top of mind.
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How to turn consistent visibility into real business opportunities.
JENNIE NORRIS
Pricing Strategies, Mindset and Knowing Your Value
The #1 challenge business owners in our industry face is PRICING. Industry professionals have not been taught how to price for longevity and growth, nor to address issues related to costs, overhead, and revenue flow. This results in pricing that is like the Wild West with our customers not knowing what to expect with fees for various services. As an industry we want to ELEVATE our worth and value, not drive prices down because we lack the knowledge, skill and confidence to charge what we are worth.
Staging fees vary all over the country. In this session you will learn how to price for YOUR market, what your hourly rate should be, how we determine that number, and how to price for various types of projects. You will learn MINDSET strategies to ensure you do not devalue your worth, and how to not use PRICE as a negotiating tool with clients.
REALTOR PANEL
What Agents REALLY want and need from Stagers
Our REALTOR Panel has industry professionals from our region sharing on what they NEED from Stagers and how to gain their loyalty and business. Learn what is a no-no and sure way to lose business, and learn how we can help add value to a real estate agent's business and process.
STAGER BUSINESS PANEL
Business Models - Pros and Cons
Our Stager Business Panel includes company owners with various types of structures from Solopreneur to Large Team and High Volume production. You will learn the pros and cons of each, the challenges for growth and the benefits of each type of business, and gain clarity on the path that is best for you.
FRANK MOYER
Financing Your Business Growth and Retirement
In this session, you will learn about financial products and processes that allow you to SELF-FUND your business growth and eventual retirement. Frank is an engaging speaker who explains financial strategies in ways that are easy to understand and shares how and why you need to establish a plan sooner than later.
Check out the topics and details our speakers are covering during our summit.
Event Sponsors
Our event includes sponsors who provide products and services to help your business grow and thrive! Make sure to take time to visit their tables and learn how they can help you.
From material samples to full-scale floor plan consultations, we make it easy to bring your vision to life. Whether you're an interior designer or a homeowner, our team partners with you every step of the way.
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One-on-one design consultations
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CAD floor plan layout and scaled placement
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Material samples for approval
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Wide range of finish and size options
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In-house manufacturing for unmatched quality
We started out like many of you—running a design firm, juggling countless projects, and chasing slim margins. As we scaled, we noticed something surprising: the part of the business that kept our doors open wasn’t our design services—it was furniture sales.That realization changed everything.
We decided to rethink the way interior designers source and sell furniture. What if we could simplify it? What if we could make it more profitable? What if we could create a platform that frees designers to focus on their craft instead of chasing vendors and managing endless logistics?That’s exactly what Daniel House Club is today.
We’ve streamlined the process of acquiring and reselling furniture so you can spend less time on admin and more time doing what you do best.Whether you’re working on a single room or a full-scale project, our tools and resources are designed to make your business not only run smoother—but thrive.We’re here to make your work easier, your profits stronger, and your clients happier.
Welcome to Daniel House Club
We teach a four-pillar approach to creating wealth and maintaining legacy. In the same sense that you wouldn’t build a house on a crumbled, cracked foundation, you shouldn’t aspire to start building (and maintaining) financial wealth without paying attention to the following four pillars. For business owners, we show you how to fund your business growth through an investment strategy that also allows you to legally avoid capital gains tax, protect your assets, reduce your risk of litigation, avoid probate entirely, keep more money within your estate – and more!
Noah Taxman is your DENVER Insurance provider with Goosehead Insurance.
Noah Taxman is an agent with Goosehead Insurance located in Lakewood, CO. Noah joined Goosehead because of his unwavering commitment to take care of his clients. Using cutting edge technology to shop with dozens of "A" rated insurance companies in just a few short minutes, he is able to find the right coverage at a competitive price.
He takes the time to review all of the options and customizes a policy based on the unique risks and desires of each client. After finalizing an option, Noah is backed by a service team that has the highest client loyalty rating in the industry. Request a quote from Noah and you will quickly understand why Goosehead is one of the fastest growing distributors of home and auto insurance in the United States.
States Licensed In: AL, AR, AZ, CA, CO, FL, GA, ID, IL, IN, KS, MA, MI, MN, MO, MS, NC, NH, NM, NV, OH, OK, OR, SC, TN, TX, UT, VA, WA, WI
IAHSP® - The International Association of Home Staging Professionals® - is the global leader in home staging with members in 38+ countries. Founded in 1999, it is the original industry trade association based on the three pillars of Excellence Education and Ethics. IAHSP® sets the standard for those who qualify as a professional home stager and is the ONLY industry association that requires education from a qualified educational provider to join. IAHSP® provides resources, education, events, and community. IAHSP establishes partnerships with industry product and service providers offering savings for our members who own and operate businesses serving home sellers, real estate agents, builders and property investors. To learn more, go to www.iahsp.com
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We Clean Colorado - The Cleaning Gurus
We are your expert vacant residential property cleaners serving the greater Denver region. We work with Realtors, Sellers, Buyers, Property Managers, Builders and Investors to clean houses that are being listed for sale once the homeowners have moved out.
Our detailed and thorough approach to cleaning ensures your property looks its best before it hits the market. We offer FIVE fixed-price cleaning packages based on property size so you know up front what the investment will be and won't have any surprises.
Check out our services to learn how we can serve you! Contact us for a quote and schedule availability. 650-888-4271
Laborjack is a gig economy software company from Fort Collins, CO. The companies mission is to power the future of work by connecting qualified workers to opportunities in the labor market.
Laborjack is built around outcomes, not just coverage. Instead of sending whoever is available, workers are matched based on reliability and past performance. Attendance and performance matter. The goal is consistency, not just filling a shift.
That approach changes what event day feels like.
A 98% fill rate means our crews show up ready to work. Expectations are clear before the shift begins. Supervisors are not stuck babysitting. The event stays on track.
Reliable staffing is not flashy. It is steady. It means people arrive on time, do the job well, and support your team without adding chaos.
For event planners, venues, and production teams who care about long-term success, the staffing model matters. When labor works the way it should, it becomes one less thing to worry about. And that is what reliable event staffing should look like.
More Maitri, Inc. is a non-profit human service agency dedicated to providing supports and services to persons with disabilities.
Founded on the principle of Maitri, More Maitri Inc. is based on a philosophy of a loving-kindness towards all, beginning with oneself.
If you have further questions,
please call
(303) 482-1339
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What sets OnSite Headshots apart from the rest: There are two skills that make a great Headshot Photographer
1) Technical knowledge Bart has been a professional photographer for over 35 years. His knowledge of lighting and camera operation is unmatched. He has been teaching photography as well for many years!
2) Working with people. This is the most overlooked aspect of Headshot Photography. Bart has honed his skills after working with thousands of individuals. He knows how to make them comfortable in front of the camera, relax, pose and smile!
The care you put into the presentation of your picture should match the effort you put into the rest of the information you want your readers to consume. Be professional. Use a professional photographer. Make sure you look your best and put forth your best image. It's that simple.
Step into a world of vibrant petals, delicate textures, and breathtaking botanical beauty. I specialize in floral photography and fine art prints of flowers, capturing the elegance of nature's most exquisite creations. Each image is a celebration of color, light, and form, bringing the serene beauty of the garden into your home. Explore my collection of flower fine art prints:
My photographs are available in a variety of sizes and finishes. Discover the perfect piece to complement your décor. Interested in a custom piece of floral art from your garden?
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thank you to our sponsors!
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