Big News: The 2025 NAR Profile of Home Staging Has Dropped!
- Orlando Reyes
- Sep 5
- 3 min read
The 2025 National Association of REALTORS® Profile of Home Staging is here—and it's packed with data and insights that highlight the power and value of what we do as professional home stagers!
Here are some key takeaways you can use to inspire, educate, and grow:
Design matters more than price!
"Sellers’ agents who used a staging service said that the quality of the design (63%) and the price of the staging service (51%) were the most important factors when choosing a company to work with."
This is incredibly encouraging. It shows that agents are prioritizing design over cost! So, the next time you’re worried your proposal might be "too high," remember this stat. If your design quality stands out, the value will speak for itself!
Let's think of our competition as colleagues!
"Sellers’ agents who used a staging service typically received a median of two bids before choosing a company to work with." Yes, your fellow stagers may be your competitors, but they're also your colleagues and partners in making staging the industry standard. If you don’t yet know the other stagers in your area, this is your sign to connect! Reach out to us about starting an IAHSP® community chapter in your area!
Know your worth
"The median dollar value spent when using a staging service was $1,500, compared to $500 when the sellers’ agent personally staged the home."
While $1,500 may sound low, remember "median" isn't the same as "average." Median simply means the middle value, unaffected by outliers on either end. So, don't underprice your services based on this number. There’s a wide range in the market, and your value may sit well above that middle point.
Huge opportunities for growth
21% of sellers’ agents said they staged all sellers’ homes prior to listing them for sale. 10% noted that they only staged homes that were difficult to sell. 51% of sellers’ agents stated that they did not stage homes before listing them for sale, but suggested that the seller declutter or fix property faults."
These numbers might seem low at first glance, but they actually reveal a huge opportunity for growth in our industry. Over half of agents aren’t using professional staging...yet! That means more conversations to be had, more value to demonstrate, and more business to earn. The potential is actually exciting!
Staging adds real dollar value
"When staging a home, 19% of sellers’ agents reported an increase of one percent to five percent of the dollar value offered by buyers in comparison to similar homes.
10% of respondents stated that staging a home increased the dollar value offered for the home between six and 10 percent."
These stats are pure gold for your social media, marketing decks, broker presentations, and more. Don’t just tell...show your clients that staging gets results. It's especially helpful to remind your agents that these numbers come from their professional organization.
Take some time to dive into the full 2025 NAR Profile of Home Staging and think about how you can use it to:
Educate your agents and clients
Inspire your team
Refine your services
Expand your reach
Let’s continue to elevate our industry together!
IAHSP 2025 Home Staging Stats
Our Home Staging Industry Stats reflect the accurate pricing and data of the impact professional Home Stagers make for the real estate industry.
These stats are from our industry professionals, including the average pricing for staging, average and luxury priced properties, consultations, and occupied staging.
If you have not gotten your copy of the IAHSP® 2025 Home Staging Stats yet, do it today!
