IAHSP Members can join HOSTGPO at 50% of the annual investment to use their platform. Not an IAHSP Member? We have an EXCLUSIVE partnership with HOSTGPO - so all you need to do is JOIN IAHSP - and select the combination membership of GOLD ANNUAL + HOST GPO. https://www.hostgpo.com/blog/design-that-pays-how-intentional-vacation-rental-design-increases-bookings-rates-and-reviews (Shared with Permission from Author) photo courtesy of Johnathan H. Miller. One of the most persistent mistakes in the vacation rental space is treating design as a finishing touch rather than what it actually is: a performance tool. Guest blog by Johnathan H. Miller. Published: May 8, 2026 ‍ In short-term rentals, occupancy gets celebrated as though it tells the whole story. A full calendar looks impressive. A booked weekend feels like momentum. And for many hosts, the logic seems straightforward: if the property is occupied, it must be working. Not necessarily. One of the most persistent mistakes in the vacation rental space is treating design as a finishing touch rather than what it actually is: a performance tool. Owners spend heavily to acquire a property, then rush through furnishing and styling, trim the design budget, and wonder why the listing struggles to command strong rates. The issue is rarely the market. It is the product. In short-term rentals, design does far more than make a space look appealing. It shapes perceived value, influences booking behavior, supports review quality, and gives hosts the leverage to charge more. That is what design that pays looks like. A full calendar can still hide a weak business model Consider two hypothetical vacation rental properties operating in the same market. Property One invests in thoughtful, elevated, well-executed design. It earns $300 per night at 98% occupancy. Property Two furnishes quickly and cheaply. It earns $99 per night at 94% occupancy. At first glance, some hosts might argue both properties are performing well. Both are booked. Property Two is only a few occupancy points behind. But occupancy alone is one of the most misleading metrics in this business. Over a 30-night month, Property One produces $8,820 in gross revenue. Property Two produces $2,791.80. That is a gap exceeding $6,000 per month — despite nearly identical occupancy. Property Two is still absorbing the full workload of hosting: guest communication, utilities, cleaning coordination, maintenance, turnovers, and ongoing wear and tear — without the revenue to justify it. That is not efficiency. That is underperformance with a full calendar. The hidden cost of cheap design Many owners convince themselves that a low-rate booking is better than no booking at all. On the surface, that sounds pragmatic. In practice, that mindset frequently creates the very problem it is meant to avoid. When a property is poorly designed — under-furnished, under-lit, or visually forgettable — it becomes difficult to justify a premium nightly rate. The photography weakens. The listing loses energy. Perceived value declines. And the host begins competing primarily on price. Once that dynamic takes hold, the calendar may still fill, but the business begins relying on discounting rather than desirability. That is a fragile operating model. Cheap design does not simply reduce upfront cost. More often, it diminishes the earning power of the asset — the very thing the investment was made to build. Design creates pricing power When hosts hear the phrase "high-end design," many assume it means spending extravagantly to project luxury. That is not the objective. Intentional design is a strategic discipline. It is about the right layout. The right scale. The right lighting. The right visual cohesion. The right details that cause a prospective guest to stop scrolling and begin imagining themselves in the space. Executed well, strong design works twice. First, it improves listing performance — helping the property stand out in search results, strengthening photography, and generating confidence at the moment of booking. Then it works again on arrival. When a guest steps into a property that feels polished, considered, and consistent with what they saw in the listing, the experience is validated rather than merely met. That validation produces stronger reviews. And stronger reviews sustain stronger rates. Reviews begin before check-in Many hosts believe reviews are built after the guest arrives. In practice, reviews begin with expectation. A listing that appears intentional and well-resolved communicates value before a guest reads a single line of copy. It signals care. It signals quality. It signals that the space was designed — not simply assembled. When the stay then matches that expectation, the review language reflects it: "Beautiful space. Looked even better in person. Felt high-end. Would absolutely return." Those reactions are not accidental. They are the direct result of design supporting the guest journey — from first impression through final review. Cheap usually becomes expensive Owners who furnish quickly and cheaply often believe they are protecting their budget. What typically follows is a different outcome: they purchase pieces that do not photograph well, skip the styling details that create warmth and distinction, neglect layered lighting, and arrive at a property that feels generic rather than memorable. Months later, they are reshooting the listing, replacing furniture, discounting rates, and attempting to reverse a performance problem that originated in poor positioning. They did not save money. They deferred cost while surrendering revenue. That is among the most expensive miscalculations in this business. Operations tell the same story The comparison between these two properties reveals something beyond design: the strength — or fragility — of the operating model behind each one. In this example, Property One carries a $150 cleaning cost per turnover. Has a consistent housekeeping team. Property Two operates at $35 per turnover and struggles to retain reliable cleaning service. That distinction matters considerably. In short-term rentals, cleaning is not a peripheral concern. It is a component of the guest experience and an expression of brand promise. When turnovers are inconsistent, the property becomes vulnerable to rushed resets, missed preparation, weakened presentation, and predictably negative reviews. When a host underinvests in both design and operations simultaneously, the outcome is not hard to project: a weaker listing online and a compromised experience on-site. That is not disciplined cost management. That is compounding fragility. Better design often attracts better-fit guests Not all bookings are created equal. Properties with stronger design and clearer positioning tend to attract guests who are booking for reasons beyond the lowest available rate. They are responding to experience, comfort, quality, and identity. They understand the value of what they are selecting before they arrive. That creates a healthier alignment between expectation and experience — one that reinforces itself through reviews, repeat visits, and referrals. Properties competing primarily on price, by contrast, tend to attract guests who are shopping on cost first. That pattern makes the business harder to stabilize, harder to elevate, and harder to scale. A well-designed property does not simply command a higher rate. It earns a better-fit booking. The better question for hosts Too many investors ask: How cheaply can I furnish this property? That is the wrong question. The more productive question is: How do I design this property to maximize return? That reframe changes the entire calculus. Design is no longer an optional aesthetic layer applied at the end of the process. It becomes part of the revenue strategy — part of review protection, long-term positioning, and the foundational work that allows the asset to perform at its ceiling. The goal is not simply to produce a rental that looks nice. The goal is to create a property that photographs compellingly, books with confidence, commands a premium, reviews consistently, and performs sustainably over time. That is the business case for design. Which property is actually winning? Property One is winning. Not because it is more luxurious for the sake of appearances — but because it is better positioned to earn. It carries pricing power. It generates stronger revenue. It is more likely to sustain superior reviews and durable profitability. Property Two may appear busy on paper. But busy is not the goal. Profit is the goal. Performance is the goal. Longevity is the goal. In short-term rentals, smart design is not merely about how a property looks. It is about what the property can do. And the properties built to perform are the ones that pay. For hosts looking to elevate both performance and presentation, the right design decisions do not stop at layout and styling. Sourcing matters too. From furnishings and finish layers to the details that shape guest perception, having access to trusted hospitality-minded vendors can make the design process more efficient and more strategic. That is where partners like HostGPO can be especially valuable. They help hosts source with greater confidence while creating rental properties that feel elevated, cohesive, and built to perform. ______________________________________________________________________- About the author: ‍ ‍Johnathan H. Miller is an author, award-winning interior designer, and vacation rental design strategist based in Virginia. As the author of Why Underpricing Kills Design, he helps property owners create intentional spaces that support stronger rates, better reviews, and long-term performance. IAHSP Members can join HOSTGPO at 50% of the annual investment to use their platform. Not an IAHSP Member? We have an EXCLUSIVE partnership with HOSTGPO - so all you need to do is JOIN IAHSP - and select the combination membership of GOLD ANNUAL + HOST GPO.

Before-and-After Photos Are Valuable, But They Are Not the Whole Story Before-and-after photos are one of the most popular forms of content in the home staging industry, and for good reason. They are visual, easy to understand, and they show transformation in a way that words alone often cannot. A strong before-and-after can help people see the impact of professional staging, especially when the original space lacked warmth, scale, flow, function, or buyer appeal. However, if a home stager’s marketing relies only on before-and-after photos, the audience may admire the work without fully understanding the expertise behind it. They may see that the room looks better, but not understand why it looks better, what decisions were made, how the staging supports the sale, or why hiring a professional stager is different from simply adding furniture and accessories to a room. For home stagers, designers, vacation rental stylists, and real estate professionals, the goal of content should not only be to show finished work. The goal should be to educate, build trust, demonstrate professionalism, and help potential clients and referral partners understand the value of the process. Show the Thinking Behind the Transformation A finished room may look effortless, but every professional stager knows there is a great deal of thinking behind the final result. The placement of a sofa, the scale of a rug, the choice of artwork, the edit of personal items, the amount of furniture used, the traffic flow through a room, and the way a space photographs are all part of a strategic decision-making process. This is where home stagers have an opportunity to create stronger content. Instead of simply posting a photo with a caption such as “another property staged and ready for market,” explain one or two choices that made the room more effective. Talk about why the furniture was angled a certain way, why lighter bedding was used, why the dining area needed definition, or why removing a bulky piece helped the room feel larger. These types of posts help an audience understand that staging is not guesswork. It is not just making a room pretty. It is a professional service based on market awareness, buyer psychology, design principles, photography, and the ability to present a property in a way that supports the listing strategy. Educate Real Estate Agents and Referral Partners Many home stagers depend on real estate agent referrals, but agents are not always clear on the full value of staging or how to explain it to their clients. This creates a strong content opportunity. Instead of posting only for homeowners or sellers, stagers can create posts that help agents become better educated about staging and more confident when recommending it. Content for agents might include topics such as when to bring in a stager, why staging should happen before photos, how staging can support pricing conversations, what rooms usually need the most attention, how occupied consultations work, or why vacant homes can be harder for buyers to understand. These posts are useful because they make the agent’s job easier while also positioning the stager as a knowledgeable industry partner. For IAHSP members, this type of content also connects naturally to the value of professional credibility, education, and being part of a recognized industry association. Share Process, Not Just Projects People often trust what they understand. When a potential client or agent sees only the final result, they may not realize how much work happened before the room was photographed. Showing parts of the process can help create that understanding without giving away every detail of how the work is done. A stager might share a content post about preparing for a consultation, building a staging plan, selecting inventory, reviewing photos, planning a vacant installation, coordinating movers, preparing accessories, or checking the property before listing photos are taken. These posts do not have to be complicated or overly detailed. They simply need to show that there is a professional method behind the service. This type of content can be especially helpful for newer stagers who are trying to build credibility, but it is also powerful for experienced stagers who want to show that their business is organized, professional, and intentional. The more clearly people see the process, the more likely they are to respect the work involved. Talk About Common Mistakes and Misunderstandings Some of the best educational content comes from the questions and misunderstandings professionals hear all the time. When a seller thinks staging means decorating, when an agent believes staging is only for empty homes, when a client assumes one consultation will solve every issue, or when someone thinks a few pillows and plants are enough to prepare a home for market, these are opportunities to teach. The key is to educate without sounding frustrated or critical. A post can gently explain why staging is different from decorating, why an occupied home still needs preparation, why camera appeal matters, why scale affects buyer perception, or why professional staging is about more than personal taste. These topics help the audience learn while also reinforcing the stager’s expertise. This type of content is also valuable because it can be used again and again in different formats. A common misconception can become a short social post, a reel, an email topic, a blog article, a talking point in an agent presentation, or a conversation starter at an industry event. Use Content to Build Business Confidence Many home stagers avoid posting anything that feels too educational because they worry about sounding too formal, too sales-focused, or too direct. Yet education-based content is often what builds the most confidence with future clients and referral partners. It shows that the stager understands the business side of real estate presentation and is not relying only on beautiful visuals to earn trust. Posts about pricing, timelines, consultation expectations, project scope, inventory care, photo preparation, and client responsibilities can help reduce confusion before someone even reaches out. This does not mean every policy needs to be shared publicly, but it does mean content can be used to set a professional tone. For stagers who want to become more confident in how they communicate value, price their services, or structure their business, ongoing learning can make a significant difference. Highlight Professional Growth and Industry Involvement Content does not always have to be about a project. It can also show that the stager is active in the industry, committed to learning, and connected to other professionals. Attending events, participating in education, joining professional conversations, earning recognition, or learning from other industry leaders all contribute to credibility. When a stager shares that they attended a conference, Regional Summit, Power Call, workshop, or training session, the post should not simply say they attended. It should explain what they learned, what stood out, or how the experience will help them better serve their clients, agents, or business partners. That turns the post from an announcement into a piece of valuable content. For professionals looking for in-person learning and connection, one-day regional events can also provide content inspiration long after the event ends. Create Content That Answers the Questions People Are Already Asking A strong content strategy often starts with the questions a stager already hears every week. How far in advance should staging be booked? What happens during a consultation? Do vacant homes really need staging? What if the seller has nice furniture already? Should staging happen before photography? How long does installation take? What is included in the fee? Why does inventory rental have a time limit? What happens if the listing does not sell right away? Every one of those questions can become a useful post. More importantly, each answer helps attract better-informed clients and referral partners. When people have already learned from a stager’s content before they reach out, the first conversation often becomes easier and more productive. This is why stagers should not think of content as simply something to fill a social media feed. Content can pre-educate the market, reduce repeated explanations, support sales conversations, and reinforce the value of working with a professional. A Strong Content Mix Builds More Trust Before-and-after photos should still be part of a home stager’s marketing, but they should not carry the entire strategy. A stronger content mix includes project photos, process posts, educational tips, agent-focused guidance, client questions, industry insights, behind-the-scenes preparation, professional development, testimonials, and business credibility. When these pieces work together, the audience gets a fuller picture of the professional behind the work. They see the creativity, but they also see the knowledge, planning, experience, organization, and professionalism that support the result. For home stagers, designers, vacation rental stylists, and real estate professionals, the opportunity is to use content to do more than show what has been done. The greater opportunity is to help people understand why the work matters, what professional staging involves, and why the right expertise can make a meaningful difference in how a property is presented. That is how content moves beyond pretty pictures and becomes part of a stronger, more sustainable business. Need help creating content, IAHSP® Delivers 52 WEEKS of Marketing Promos to Members (login to access). For non-members the content is also available through our marketing store. IAHSP® - The International Association of Home Staging Professionals® - is the global industry association serving members from around the world. It is the oldest industry trade association founded on the three pillars of Excellence Education and Ethics. IAHSP® set the standard for those who qualify as a professional home stager and is the ONLY industry association that requires education from a qualified source in order to join. IAHSP® provides resources, education, events, partnerships with vendors for savings on business services and products for professionals who own and operate businesses serving home sellers, real estate agents, builders and property investors. Click here for more information about our history.

Talent Is Important, But It Is Not the Whole Business There is no question that talent matters in the home staging, design, vacation rental, and real estate industries. A professional who understands balance, scale, colour, flow, lifestyle presentation, and buyer or guest psychology brings tremendous value to every property they touch. That creative eye is often what attracts people to this industry in the first place, and it is also what helps clients see the difference between a room that is simply furnished and a property that has been intentionally prepared for market, rental, photography, or presentation. However, talent by itself does not automatically create a profitable business. It can create beautiful rooms, strong portfolios, happy clients, and impressive before-and-after photos, but without pricing confidence, clear processes, professional boundaries, ongoing education, and a strong business foundation, even the most talented stager or designer can find themselves overworked, underpaid, and wondering why being busy is not translating into real growth. A Profitable Business Looks Beyond the Finished Room The finished room is what everyone sees, but it is only one part of the work. Behind every successful staging or styling project there is planning, consultation, sourcing, inventory, transportation, labour, scheduling, communication, insurance, storage, administration, photography considerations, client expectations, and follow-up. When these pieces are not properly accounted for, the business can look successful from the outside while feeling very different behind the scenes. This is where many professionals begin to feel the strain. They are working hard, producing beautiful results, and receiving positive feedback, yet the numbers do not reflect the effort being invested. The issue is often not the quality of the work. The issue is that the business model has not been structured to support the work properly. For professionals who want to strengthen the business side of what they do, this is where ongoing education and access to industry-specific resources become valuable. These types of learning opportunities can help stagers and designers look more closely at pricing, service structure, communication, and the decisions that affect profitability. Pricing Must Reflect the Full Value of the Work Pricing is one of the biggest differences between having talent and running a business. Many professionals know their work has value, but they hesitate when it comes time to charge for that value. They may worry about being compared to someone cheaper, losing the project, upsetting an agent, or having to justify the cost to a client who does not fully understand what is involved. A profitable business cannot be built on fear-based pricing. Fees need to reflect the time, knowledge, planning, inventory, labor, overhead, experience, and profit required to deliver the service properly. Profit is not something to feel uncomfortable about. Profit is what allows a professional to stay in business, replace inventory, hire help, attend training, improve systems, and continue serving clients at a high level. When pricing is too low, the owner often has to take on more work just to keep up. That can lead to longer hours, rushed decisions, less recovery time, and eventually frustration with clients or projects that once felt exciting. Pricing confidence is not only about earning more. It is about building a business that can continue without constantly draining the person behind it. Boundaries Are Part of Being Professional A talented stager or designer often wants to be helpful, flexible, and accommodating, but a profitable business also needs clear boundaries. Without them, extra rooms, extra revisions, rushed timelines, unclear access, delayed payments, and expanded expectations can quietly eat away at profitability and energy. Professional boundaries do not make a business less service-oriented. They make the experience clearer for everyone involved. When the scope, timeline, fees, responsibilities, and next steps are clearly communicated, clients know what to expect and the professional has a better chance of delivering the work without confusion or resentment. This is also one of the reasons professional association membership matters. Being connected to an organization that supports education, standards, credibility, and community helps business owners continue developing the professional side of their work. Systems Help Protect the Creative Work Many people enter this industry because they love the creative side, not because they want to spend their time building processes, tracking details, or managing administrative tasks. Yet systems are often what allow the creative work to remain enjoyable and sustainable. A staging or design business needs a clear process for inquiries, consultations, quotes, agreements, project planning, scheduling, installation, destaging, invoicing, follow-up, testimonials, and referrals. When those systems are missing, the owner ends up carrying too much in their head, which makes it harder to grow, delegate, stay organized, or deliver a consistent client experience. Systems do not remove creativity from the business. They reduce the repeated stress around the business so there is more time, energy, and focus available for the work that truly requires professional judgement and creative expertise. Education and Community Help Move the Business Forward No professional grows in isolation. The home staging, design, vacation rental, and real estate industries continue to evolve, and the business owners who continue learning are usually better prepared to adapt. Markets shift, client expectations change, technology affects how properties are viewed, and the conversations around value, pricing, presentation, and professionalism continue to develop. Industry education, conferences, Power Calls, and in-person learning opportunities give professionals the chance to step back from the day-to-day work and look at their business with fresh perspective. Sometimes the most valuable moment is not only what is taught from the front of the room, but also what is learned in conversation with another professional who understands the same challenges. For stagers and designers who want focused learning in a one-day format, regional education opportunities can be an effective way to gain practical insight, connect with peers, and bring new ideas back into the business. The Goal Is a Business That Supports the Talent The strongest staging and design businesses are not built on talent alone. They are built when talent is supported by structure, pricing, communication, systems, education, and professional confidence. The creative skill may be what gets noticed first, but the business foundation is what allows that skill to continue creating results year after year. For home stagers, designers, vacation rental professionals, and real estate industry partners, the next level of growth often begins with a shift in thinking. It is not enough to ask whether the work is beautiful. The better question is whether the business behind the work is healthy, sustainable, and profitable. That is the difference between being a talented professional and building a business that can truly support your future. When the creative side and the business side work together, professionals are better equipped to serve their clients, protect their time, invest in their growth, and contribute to a stronger, more respected industry. IAHSP® - The International Association of Home Staging Professionals® - is the global industry association serving members from around the world. It is the oldest industry trade association founded on the three pillars of Excellence Education and Ethics. IAHSP® set the standard for those who qualify as a professional home stager and is the ONLY industry association that requires education from a qualified source in order to join. IAHSP® provides resources, education, events, partnerships with vendors for savings on business services and products for professionals who own and operate businesses serving home sellers, real estate agents, builders and property investors. Click here for more information about our history.

When it comes to selling a home, first impressions matter. You could have the most beautiful property on the block, but if it’s not presented in the best light, potential buyers might just scroll past. That’s where professional home staging services come into play. They transform spaces, highlight a home’s best features, and create an inviting atmosphere that buyers can’t resist. But what exactly do these services involve, and why are they so crucial in today’s real estate market? Let’s dive in. Why Professional Home Staging Services Make a Difference You might wonder, “Isn’t cleaning and tidying up enough?” Not in today's market. Cleaning is important as it sends a positive message to buyers. However, professional home staging services go beyond simple cleaning. They strategically arrange furniture, décor, and lighting to showcase the home’s potential. It’s about creating a lifestyle that buyers want to imagine themselves living in. Think about it this way: when you walk into a staged home, everything feels intentional. The furniture placement maximizes space, colors complement each other, and clutter is nowhere to be found. This isn’t accidental; it’s the work of experts who understand buyer psychology and market trends. For example, a living room might be rearranged to highlight a stunning fireplace or a large window with a view. Bedrooms are styled to feel cozy yet spacious. Even small touches like fresh flowers or art pieces can make a big impact. These details help buyers emotionally connect with the space, which can speed up the sale and even increase the final price. How Professional Home Staging Services Work So, what does the process look like? When you hire home staging professionals, they typically start with a consultation. They walk through the home, assess its strengths and weaknesses, and discuss your goals. From there, they create a customized plan. This plan might include: Decluttering and depersonalizing the space Rearranging or renting furniture to optimize flow Adding accessories like rugs, pillows, and artwork Enhancing lighting to brighten rooms Repairing minor flaws or suggesting improvements Advising and sourcing items for updating and remodeling The goal is to make the home appeal to the broadest range of buyers possible. Staging professionals know how to neutralize bold personal tastes that might turn off some buyers while still keeping the home warm and inviting. One of the best parts? You don’t have to do it alone. These experts handle the heavy lifting, sourcing, and styling, so you can focus on other aspects of the sale. How Much Should Staging a Home Cost? Staging is an upfront INVESTMENT to help sellers maximize the rate of return in the sale. You’re probably asking, “How much should staging a home cost?” It’s a fair question, and the answer varies depending on several factors like the size of the home, the extent of staging needed, and the local market. Staging is PROVEN to help properties sell faster and for more than the non-staged competition. Go to HomeStagingStats.com to see the latest statistics on home staging. On average, staging a home can cost anywhere from $500 to $8,000+. Smaller homes or partial staging (like just the living room and master bedroom) tend to be on the lower end. Larger homes or full staging with rented furniture and décor can push costs higher. Here’s a quick breakdown: Consultation Fee: Some professionals charge a flat fee for an initial assessment, usually between $150 and $500. Hands-on Occupied Staging: This would include key rooms and can range from $500 to $3,000. Full Vacant Staging: For an entire home, expect $2,000 to $8,000+, especially if furniture rental is involved. Monthly Fees: If furniture is rented/leased/loaned, there may be ongoing monthly fees until the home sells. Take Advantage of Pay at Closing Options through IAHSP Partner: Notable. While it might seem like a big investment upfront, consider the potential return. Staged homes often sell faster and for higher prices, which can more than cover the staging costs. Plus, a quicker sale means less time and money spent on mortgage payments, utilities, and upkeep. Practical Tips for Working with Home Staging Professionals If you’re thinking about bringing in staging experts, here are some tips to get the most out of the experience: Be Open to Suggestions: Staging professionals use "buyer's eyes" when making recommendations on preparing for sale. The goal is to turn the home into a house—that is, a product being marketed for sale, and it is competing against other houses, so it needs to appeal to the broadest range of buyers. Trust their expertise—they know what sells. Set a Budget: Discuss your budget upfront so they can tailor their services accordingly. Focus on High-Impact Areas: If full staging isn’t feasible, prioritize rooms that buyers spend the most time in, like the living room, kitchen, and master bedroom. Maintain the Staging: Once staged, keep the home clean and clutter-free for showings. Use Quality Photos: After staging, invest in professional photography. Great photos online can attract more buyers to schedule a visit. Remember, staging is an investment in marketing your home. It’s about creating a story that buyers want to be part of. The Bigger Picture: Why Staging Matters in Real Estate Beyond just making a home look pretty, staging plays a strategic role in the real estate industry. It’s a tool that helps properties stand out in a crowded market. With so many listings online, buyers often make snap judgments based on photos before they go to see the property in person. A well-staged home can be the difference between a quick sale and a property that lingers on the market. Staging helps buyers CONNECT EMOTIONALLY to a property, and this is necessary for them to make an offer and stick with the transaction until closing. Moreover, staging helps buyers visualize how to use the space. Empty rooms feel cold and uninviting, while cluttered rooms can feel cramped. Staging strikes the perfect balance, showing off the home’s potential without overwhelming the senses. Virtual staging is all about photos—and it dupes buyers. What they see online should be what they see when they walk in the front door. When there is nothing there to grab them emotionally, the eye naturally starts looking for things to focus on—and that is usually flaws. For real estate and design professionals, understanding the value of staging is essential. It’s not just about aesthetics; it’s about sales strategy, market positioning, and ultimately, client satisfaction. Elevate Your Real Estate Game with Staging Expertise If you’re serious about maximizing your property’s appeal and sale price, partnering with IAHSP home staging professionals is a smart move. Their knowledge, creativity, and market insight can transform your listing from ordinary to extraordinary. The IAHSP directory is found online at www.iahsp.com. Whether you’re a real estate agent looking to add value for your clients or a homeowner ready to sell, professional home staging services offer a proven path to success. It’s about more than just furniture and décor—it’s about crafting an experience that resonates with buyers and helps your property shine. So, next time you’re preparing a home for sale, ask yourself: Are you ready to make that unforgettable first impression? Because with the right staging, you absolutely can. IAHSP® - The International Association of Home Staging Professionals® - is the global industry association serving members from around the world. It is the oldest industry trade association founded on the three pillars of Excellence, Education, and Ethics. IAHSP® set the standard for those who qualify as a professional home stager and is the ONLY industry association that requires education from a qualified source in order to join. IAHSP® provides resources, education, events, partnerships with vendors for savings on business services and products for professionals who own and operate businesses serving home sellers, real estate agents, builders, and property investors. Click *here for more information about our history

Do you STRUGGLE with Marketing? Coming up with content and ideas that make the phone ring can be challenging when you are also running a business, handling issues, dealing with logistics, and all the things that come with being an entrepreneur. What if you had WEEKLY promos you could use to promote your business ? The hard part is DONE for you with impactful messages that relate to a season or holiday, referencing our industry statistics, and targeted to your primary clients: Anyone who is selling a property. These promos are not AI generated content. They are created by a successful home staging business owner and expert marketer. Examples: The WHITE space is where YOU put YOUR info on the promo before you send it out. Add your logo, brand message and contact information to personalize the piece. If you don't want to do that, you can simply crop out the white part and send just the image with the message. Each piece has an image, a headline message, compelling content and a call to action. They are not all the same in look so your content will have variety. Subtlety branded with our IAHSP logo, your global Home in the Home Staging, Real Estate and Design Industry is your PARTNER for SUCCESS! All you have to do is upload the images to Canva or a similar platform, add your logo, brand message and contact information, and then share it on social media, via email, and on your website. The promos are available as PNG images and as a PDF download. IAHSP members can access all the promos by logging into the www.IAHSP.com site, then select your headshot or MEMBERS AREA menu in the top right corner, and selecting FIND WHAT U NEED. Click on the 52 WEEKS of MARKETING banner and download the images. These are housed in a Google Drive folder and anyone with the link should be able to access and download the content. Non-Members can purchase the marketing promos from the IAHSP STORE Not an IAHSP Member Yet? What are you waiting for? Join NOW We have marketing content, industry guides, forms, templates, webinars on pricing and marketing, magazines, Coaching program special pricing, wholesale shopping discounts, Pay at Closing program, Merchant Account program, and much more that non-members have to purchase. These add up to MORE than an annual IAHSP membership! It makes SENSE to join - save money and get access to what you need to grow and thrive!

Recently, a reporter from the Boston Globe reached out to IAHSP® Chairwoman, Jennie Norris, for insights on Home Staging. They had specific questions about Virtual Staging. Check out the article here . The Importance of Real Staging Jennie provided valuable information regarding virtual staging when asked about the percentage of homes that are virtually staged versus those that are staged in reality. The article included some of the insights she shared. It’s always intriguing to see which content a reporter chooses to highlight during an interview. While Jennie advocated for real staging, emphasizing the drawbacks of virtual staging, the article leaned toward virtual staging as a way to attract potential buyers. However, Jennie pointed out a critical issue: buyers should see what the house looks like online when they walk in the front door. Virtual staging can be misleading. When buyers arrive and find an empty house that doesn’t match their online expectations, disappointment sets in. This often leads them to scrutinize the property, noticing all the condition issues and flaws. Real Results from Real Staging Consider a property recently staged in the Denver region. It sat on the market for 140 days without any offers. Just one week after undergoing REAL STAGING , the house was under contract and closed within 30 days! REAL STAGING WORKS! It creates the emotional appeal that compels buyers to make an offer. Virtual Staging does not provide the results sellers want. The Reality of Virtual Staging To see the full information shared with the reporter, please read on. Thank you for reaching out. Our statistics do not show the effectiveness of virtual staging compared to real staging. I can tell you that virtual staging doesn’t work well. I often stage homes with my personal staging company here in the Denver region. Many of these homes were virtually staged but failed to sell. If I’m staging these virtually staged properties that don’t sell, I know other stagers are facing the same issue across the country. The industry lacks clarity on how many houses are virtually staged versus those that are staged for real. Agents are supposed to indicate in an MLS description and even watermark photos if they used virtual staging, but not all do that. Virtual staging is a cheap alternative to real staging. As a marketing tool, it only makes photos look appealing. This might help attract buyers online, but that’s where the benefits end. I often say that if selling a property were solely about photos, real estate agents and stagers wouldn’t be necessary. It would just be about the photographer. A small percentage of home buyers might rely only on photos, but those are typically investors or second-home buyers. Most buyers are looking for their primary residence, which is a deeply personal decision and a significant investment. They don’t leave such a decision up to photos alone; they need to see the property in person. The reality is that when people walk through the door, they should see what they viewed online. When they don’t, they feel deceived. It’s akin to false advertising. Moreover, buying a house is an emotional decision. When there’s nothing in the house to engage a buyer emotionally, they tend to move on. Real staging captures their attention, creating a warm and inviting atmosphere. It triggers emotions in ways that photographs cannot. It provides something to focus on in a property that may not be in perfect condition, unlike a vacant house where flaws become more noticeable. I’m happy to provide additional information for your article if you’d like. All the best, Jennie Norris Chairwoman, IAHSP, International Association of Home Staging Professionals

If you’re anything like most business owners, juggling the demands of home staging, real estate, or design can sometimes feel like spinning plates. You want to stay sharp, learn new strategies, and keep your business thriving, but where do you find the time? Enter podcasts - those magical audio companions that turn your commute, workout, or even your morning coffee into a masterclass in business. Today, we are diving into some of the best business management podcasts that every entrepreneur should have on their radar. Why Business Podcasts for Leaders Are a Game-Changer Let’s be honest - the world of business is constantly evolving. What worked last year might not cut it today. That’s why tuning into business podcasts for leaders is more than just a trend; it’s a necessity. These podcasts offer insights from industry veterans, fresh ideas from innovative thinkers, and practical tips you can apply immediately. Imagine this: you’re driving to a client’s home staging appointment, and instead of zoning out to the radio, you’re soaking up advice on scaling your business or mastering negotiation. It’s like having a mentor in your ear, guiding you through the complexities of entrepreneurship. Plus, podcasts are incredibly accessible. No need to carve out extra hours for seminars or courses. Just press play, and you’re learning on the go. And if you’re in real estate or design, where your schedule can be all over the place, this flexibility is a lifesaver. Listening to business podcasts while working Top Home Staging Business Podcast - Home Staging Talk Show Live Sessions Tap into the minds of experts from our industry who share about Marketing, Sales Strategies, Scaling, Overcoming Challenges, Building a Team, and much more! You can watch/listen to all of them from our IAHSP YouTube Channel Top Business Podcasts for Business Owners You Shouldn’t Miss Here’s where it gets exciting. I’ve curated a list of podcasts that resonate with entrepreneurs in home staging, real estate, and design. These shows blend storytelling, expert interviews, and actionable advice that can help you grow your business and sharpen your leadership skills. 1. The Smart Passive Income Podcast Hosted by Pat Flynn, this podcast is a treasure trove for anyone looking to build a sustainable business. Pat’s transparent approach to sharing his successes and failures makes it relatable and inspiring. Whether you’re interested in marketing, passive income streams, or productivity hacks, this show covers it all. 2. How I Built This NPR’s How I Built This is a storytelling masterpiece. Host Guy Raz interviews founders of well-known companies, diving deep into their journeys. It’s not just about the wins; it’s about the struggles, pivots, and lessons learned. For those in creative industries like design and staging, these stories can spark new ideas and resilience. 3. The Goal Digger Podcast Jenna Kutcher’s podcast is a blend of marketing wisdom and personal development. She’s all about helping entrepreneurs create businesses that align with their values. If you want to learn about social media strategies, branding, or balancing work and life, this podcast is a must-listen. 4. Masters of Scale Reid Hoffman, co-founder of LinkedIn, hosts this show that explores how companies grow from zero to a gazillion. The episodes are packed with insights from top CEOs and founders. It’s perfect for those who want to think big and scale their ventures strategically. 5. The Ed Mylett Show Ed Mylett interviews peak performers across various fields, including business, sports, and entertainment. His energetic style and focus on mindset make this podcast a great pick for entrepreneurs who want to boost their motivation and leadership skills. How to Make the Most of Business Podcasts Listening is just the first step. To truly benefit, you need to engage actively with the content. Here are some tips I’ve found helpful: Take notes: Jot down key points or ideas that resonate with you. This makes it easier to revisit and implement them later. Apply what you learn: Pick one or two actionable tips from each episode and try them out in your business. Discuss with peers: Share interesting episodes with your network or team. It can spark valuable conversations and new perspectives. Create a playlist: Organize episodes by theme or priority so you can listen strategically based on your current business needs. Remember, the goal isn’t to binge every episode but to absorb and apply insights that move your business forward. Taking notes while listening to business podcasts Why These Podcasts Matter for Your Business Growth You might wonder, “Why should I invest time in podcasts when I have so much on my plate?” Here’s the thing - continuous learning is the secret sauce of successful entrepreneurs. These podcasts offer: Real-world examples: Hearing how others navigated challenges can inspire solutions for your own business. Industry trends: Stay ahead by learning about new tools, marketing tactics, and customer behaviors. Mindset shifts: Sometimes, success is about changing how you think, not just what you do. Networking opportunities: Many podcasts have communities or social media groups where you can connect with like-minded professionals. For home staging, real estate, and design pros, this means you’re not just improving your craft but also mastering the business side - from client acquisition to financial management. Your Next Steps: Integrate Podcasts into Your Routine So, how do you start? Here’s a simple plan: Choose one podcast to start with. Pick the one that aligns most with your current goals. Set a listening schedule. Maybe it’s during your morning walk or while prepping for a client meeting. Keep a journal. Write down insights and action items. Experiment and adapt. Try new strategies and see what works for your business. Expand your list. Once you’re comfortable, add more podcasts to diversify your learning. By making podcasts a regular part of your routine, you’re investing in your growth without overwhelming your schedule. If you’re ready to dive deeper into the world of business growth and leadership, exploring these business management podcasts can be a game-changer. They’re more than just audio shows - they’re your portable mentors, cheerleaders, and strategy guides all rolled into one. So, what are you waiting for? Plug in those headphones and start transforming your business journey today! About IAHSP® - The International Association of Home Staging Professionals® IAHSP is the global association for the home staging, real estate and design industry, providing support and resources for continued growth and success for our members. Established in 1999, it is the oldest and largest trade association with members in over 35 countries. Our mission is to support and promote the profession of Home Staging to end users, industry partners, and institutions that guide the real estate industry, providing standards for ethics, education and excellence. All members have to attend an approved educational course in order to join which ensures IAHSP members have a higher benchmark of excellence than others in the industry who have not attended a reputable course to learn how to own and operate a successful Home Staging business.

If you’ve ever wondered how to elevate your home staging, real estate, or design career, joining a professional community might be the key. Imagine having access to a network that not only supports your growth but also opens doors to new business opportunities and industry knowledge. That’s exactly what the International Association of Home Staging Professionals (IAHSP) offers. Let’s dive into how an IAHSP membership can unlock a world of possibilities for you. Why IAHSP Association Insights Matter for Your Career When you’re in a competitive field like home staging or real estate, standing out is crucial. But how do you do that? It’s not just about having the best portfolio or the most creative ideas. It’s about being part of a community that understands the nuances of your industry and provides tools to help you succeed. IAHSP association insights give you a peek behind the curtain of what it takes to thrive. From market trends to client management tips, these insights are tailored to your profession. They help you anticipate changes, adapt your strategies, and ultimately, grow your business. For example, did you know that staging a home can increase its sale price by up to 10%? That’s a powerful statistic to share with potential clients. But knowing this is just the start. IAHSP members get access to detailed case studies and success stories that show exactly how to leverage staging for maximum impact. The Power of Networking and Community One of the biggest perks of joining IAHSP is the community. You’re not just signing up for a membership; you’re joining a network of like-minded professionals who share your passion and challenges. This network can be a goldmine for referrals, partnerships, and mentorship. Think about it - when you’re stuck on a tricky project or need advice on pricing your services, who do you turn to? With IAHSP, you have a built-in support system. Members often share their experiences, offer feedback, and celebrate each other’s wins. This kind of camaraderie can be incredibly motivating and inspiring. Plus, IAHSP hosts regular events, webinars, and workshops where you can meet industry leaders and learn from the best. These gatherings are perfect for expanding your knowledge and making connections that could lead to new clients or collaborations. Networking event with home staging professionals Education and Certification: Your Path to Credibility In any profession, credibility is everything. Clients want to know they’re hiring someone who is knowledgeable and trustworthy. That’s where IAHSP’s education and certification programs come in. By becoming a certified home staging professional through IAHSP, you demonstrate your commitment to excellence. The certification process covers essential skills, industry standards, and best practices. It’s not just a piece of paper; it’s a testament to your expertise. Moreover, ongoing education keeps you sharp. The real estate and design industries are always evolving, and staying updated is vital. IAHSP offers courses on the latest trends, marketing strategies, and business management techniques. This continuous learning helps you stay ahead of the curve and deliver top-notch service to your clients. Marketing Tools and Business Growth Strategies Let’s be honest - running a successful home staging or real estate business isn’t just about the creative work. You also need to market yourself effectively and manage your operations smartly. IAHSP membership provides you with practical tools and strategies to do just that. From customizable marketing materials to social media tips, you get resources designed to boost your visibility. Imagine having professionally designed flyers, email templates, and branding guides at your fingertips. These tools save you time and help you present a polished image to potential clients. Additionally, IAHSP shares proven business growth strategies. Whether it’s pricing your services competitively, negotiating contracts, or expanding your offerings, you’ll find actionable advice that you can implement right away. Marketing tools for home staging professionals How to Make the Most of Your IAHSP Membership Joining IAHSP is just the first step. To truly unlock the opportunities it offers, you need to engage actively. Here are some tips to maximize your membership benefits: Participate in Events - Attend webinars, workshops, and conferences to learn and network. Use the Resources - Download marketing materials, take courses, and read industry updates regularly. Connect with Members - Join online forums and social media groups to share ideas and ask questions. Showcase Your Certification - Promote your IAHSP credentials on your website and marketing materials. Stay Consistent - Make professional development a habit, not a one-time thing. By following these steps, you’ll not only grow your skills but also build a reputation as a trusted expert in your field. Unlocking Your Potential with IAHSP If you’re ready to take your home staging, real estate, or design career to the next level, consider the value of joining the iahsp community. It’s more than just a membership - it’s a gateway to education, networking, and business growth that can transform your professional journey. Remember, success in this industry isn’t just about what you know; it’s about who you know and how you apply that knowledge. With IAHSP, you get the best of all worlds - expert insights, a supportive network, and practical tools to help you thrive. So, why wait? Unlock the opportunities that come with being part of a global authority in home staging and real estate. Your next big break could be just a membership away.

IAHSP® is committed to advancing the success of industry professionals around the world and once again, our leaders are headed to Europe to teach, motivate and inspire others to success! It is important our staging family around the world learns from the best - and sees that we support their growth by making the financial commitment to travel to where they live to teach in-person courses. IAHSP ® CEO and Chairwoman, Jennie Norris, is joined by Sr Exec VP, John Norris, Exec VP, Sandra Holmes and Leadership Team member, Blair Hamaty to teach first in The Netherlands and then in Budapest. You will not find a more qualified training team! The ASP Master-SCALE Course in The Netherlands is for business owners looking to "Level Up" and SCALE their business so they can work ON it daily and not IN it. We teach what you need to ensure you are profitable, can expand according to your personal growth goals, and address any areas of challenge you may have related to running your business now and into the future. The ASPM-SCALE Course is an interactive workshop where you get one-on-one focus on your business to address your specific needs and areas of challenge. You will come away empowered, motivated, and focused on what you need to do next to achieve your business goals. Then Nov 23rd we will be in Budapest, Hungary for the Interior Design & Home Staging Workshop that is being held Nov 22-23. Our session will be about how to e xperience the magic of staging and learn how to turn everyday properties into dream homes. We will share powerful strategies, case studies, and practical insights that show how staging adds value, captures buyer attention, and accelerates sales. Whether working with small apartments or luxury estates, you’ll gain inspiration and actionable tools to elevate spaces and create impact. IAHSP® is also sharing and teaching a segment for the Eurasian Community of Home Stagers online conference being held November 1-2 . IAHSP® CEO & Chairwoman, Jennie Norris, will present on how the home staging business is currently structured and developing in the USA, which segments it is most popular (real estate sales, short-term rentals, economy, comfort, business, luxury), about warehouses and selling furniture to clients (with examples of how much can be earned on one average-size home by American standards), and how a company is organized, how to structure a team, and how to obtain business. IAHSP® - The International Association of Home Staging Professionals® - is the largest and oldest home staging industry association that since 1999 has supported professionals with education, excellence and ethics standards. We provide resources for those who want to succeed long term, as well as community events and experiences, conferences and added education. To join, go to www.iahsp.com/join

Hello IAHSP Community! Ronda and I wanted to let you know how proud we are of our chapter and the work we collectively did for this year’s   WWSSW project . It was a HUGE  success!  We had a wonderful reveal and dedication with The Rescue Mission on Thursday last week. If you didn’t get a chance to see the finished product, I am providing photos below.     A huge THANK YOU to everyone involved! We fully furnished two duplex units for a new program at The Charlotte Rescue Mission.  These units will house 10 men in years three and four of addiction recovery. All participating members of our Charlotte professional association donated their time, talents, furniture, and decor to furnish both homes.   I wanted to give a shout-out to Rocky & Sohil for picking up the beds, delivering, and assembling them as their way to give back. They are with REVIVE RENOVATIONS & CONSTRUCTION.  They are one of our business affiliates that can help all of our clients with painting, lighting, flooring, and countertop-type needs before we stage.   Renovation & Construction Services | Greater Charlotte, NC Area | Revive Renovations & Construction Also, a special thank you to our member, Deepti Nayyar,  for donating 8 full-size mattresses in addition to the bedrooms that AVENUES already sponsored.   I had two realtor contacts help facilitate the donation of TWO washer/dryer sets.     Personal friends and family members donated toiletries for hygiene kits and cleaning supplies to set them up for success.   Pots and pans and other kitchenware were also donated by members personally and the association dues helped to pay for several utilitarian items. 10 bed frames, 2 queen mattresses Pillow inserts, sheet sets, mattress pads, mattress protectors Towels, shower caddies, shower curtains, rings, bathmats, bathroom plunger/brush sets Laundry basket/hanger set per room Baking pans and other kitchen wares from dollar store We estimate this combined Gift-In-Kind donation is valued at $50,000! How You Can Be Part of WWSSW Since 2005, IAHSP members have contributed to WWSSW projects that have touched countless lives around the world. Each project  big or small  creates ripples of hope, compassion, and positive change. Get involved and give back to your community!     Reach out to info@iahsp.com  to learn how you can participate in upcoming WWSSW initiatives. . This year’s project proves what happens when we come together as a community: we don’t just stage homes we stage hope, healing, and new beginnings.

FOR IMMEDIATE RELEASE IAHSP® Reaffirms Who We Are and What We Stand For Littleton, Colorado USA – September 17, 2025  – The International Association of Home Staging Professionals® (IAHSP®), a global leader in advancing the home staging, real estate and design industry, today reaffirmed its dedication to fostering an inclusive, respectful, and supportive professional community for all of its members. IAHSP® is a non-partisan association comprised of individuals with diverse perspectives, experiences, and backgrounds. The organization recognizes the importance of freedom of speech and the exchange of ideas. When personal opinions are shared by individuals within the community, they are acknowledged as their own and not reflective of the organization's official stance, its leadership team or members. “Everyone is welcome at IAHSP,” said the IAHSP® Leadership Team. “We gain strength from the diversity of voices and ideas that make up our global community. Our mission is to provide a professional environment where every member feels valued, heard, and supported.” IAHSP® maintains a strict policy of non-discrimination and is committed to upholding equality for all. The organization does not discriminate based on race, color, age, gender, gender identity, sexual orientation, national origin, disability, or any other protected characteristics. The association also reiterated its unwavering support for the professional and business development of its members. “Our commitment to the industry and to our members never wavers,” the leadership team emphasized. “We remain dedicated to helping each member grow and thrive in their business efforts.” IAHSP extends its gratitude to its members for their ongoing contributions and collaboration in elevating the industry. About IAHSP® The International Association of Home Staging Professionals® (IAHSP®) is the world's largest and longest-running professional association dedicated to the home staging industry. Through education, networking, and advocacy, IAHSP supports the professional growth of stagers and real estate professionals worldwide. For more information, visit www.iahsp.com Media Contact: IAHSP® Communications Team Email: info@iahsp.com Phone: (844) 424-7799

Do you struggle with Marketing and Sales to generate needed activity? Do you want more consistent revenue? Do you want to Obtain LARGER projects and/or LUXURY projects? Do you have documented SOPs for your business? Do you know how to Build a Team? Do you know how to Automate Key processes? Do you know how to VALUE your business? If you had to take extended time AWAY from your business, WOULD IT SURVIVE? If you answered YES to any of these questions, you need to attend this course and learn from those who openly share exactly what you need to do to level up and learn to Scale! LEARN ABOUT THE TRAINING TEAM - and WHY they are the BEST! This course is an interactive workshop style course and space is limited because the team coming to you to teach you what you need to know wants that one-on-one time to assess your business and your goals, and help put you on the right track for success!