Christine Rae – Industry Leader, Educator, Elevating Careers, Author, Innovator, Transforming Spaces. President of CSP International™ Staging Business Academy and a driving force behind the global staging industry’s growth and credibility for 25yrs. She was the first to recognize the need for best practices, professional standards creating the industry’s unique continuing skill development programs for agents and stagers—setting the benchmark for excellence and ethics in staging education. As author of Home Staging for Dummies and five other business focused books, Christine continues to shape the way properties are prepared, marketed, and sold. She is also the creator of Biophilic Staging™—a groundbreaking method that blends wellness and design to strengthen buyer connection and influence purchasing decisions. A recipient of the RESA Lifetime Achievement Award, RIS Media The Top 100 Changing the face of Real Estate, a Judge for Stevie Award for Women in Business, Christine’s insights have been featured in The New York Times, Style at Home, HGTV, and leading real estate media across North America. Her workshops are known for delivering clear, practical strategies with no fluff—designed to help staging professionals, decorators, and agents stand out, adapt, and succeed in today’s market. If you’re ready for meaningful results and smart direction, don’t miss this session < Back Next Page > CHRISTINE RAE Featured Speaker Learn more at: https://StagingTraining.com Follow About CHRISTINE RAE Christine Rae – Industry Leader, Educator, Elevating Careers, Author, Innovator, Transforming Spaces. President of CSP International™ Staging Business Academy and a driving force behind the global staging industry’s growth and credibility for 25yrs. She was the first to recognize the need for best practices, professional standards creating the industry’s unique continuing skill development programs for agents and stagers—setting the benchmark for excellence and ethics in staging education. As author of Home Staging for Dummies and five other business focused books, Christine continues to shape the way properties are prepared, marketed, and sold. She is also the creator of Biophilic Staging™—a groundbreaking method that blends wellness and design to strengthen buyer connection and influence purchasing decisions. A recipient of the RESA Lifetime Achievement Award, RIS Media The Top 100 Changing the face of Real Estate, a Judge for Stevie Award for Women in Business, Christine’s insights have been featured in The New York Times, Style at Home, HGTV, and leading real estate media across North America. Her workshops are known for delivering clear, practical strategies with no fluff—designed to help staging professionals, decorators, and agents stand out, adapt, and succeed in today’s market. If you’re ready for meaningful results and smart direction, don’t miss this session Join Me Purchase Tickets Register early for the 2025 IAHSP Virtual Conference! EARN YOUR LUXURY HOME SPECIALIST CERTIFICATE < Previous Page Learn more about being a speaker Featured Speakers Go to link Go to link Go to link Go to link Go to link Go to link Go to link Go to link 1/2 proudly sponsored by Go to link Go to link Go to link Go to link Go to link Go to link Go to link Go to link Go to link Go to link 1/2

Jeff Wong is the Chief of Operations & Logistics at Ya Yu Publishing for indie writers and authors. He is the Executive producer at Golden Westwinds Production - Entertainment Production Company. He has been an accomplished rock guitarist and musician, and part of the music industry for over three decades. He is an award-winning film producer, most recently recognized for his work on "The 13th Note" featuring musical phenoms that share how music impacts lives. ​Jeff came to the US from Taiwan and his love of music began at a young age. He was privileged to play guitar in bands, jamming with other aspiring musicians in Hollywood and Houston. Jeff then used his talents to teach others, and moved into production. In 2023. KAT published Miracles Online after starting the book back in 1998, and Jeff was helping her navigate the publishing process. The formatting and publishing part is complicated enough, and then it has to be combined with the PR and exposure to reach the target audience. ​This experience led him to launch YaYu Publishing where he is focused on helping aspiring authors with navigating the self-publishing route from editing, formatting documents to fit with the required templates for online publishers such as Amazon, to connecting authors with podcasters and other media influencers to maximize exposure. < Back Next Page > JEFF WONG Featured Speaker Learn more at: https://yayupublishing.com/ Follow About JEFF WONG Jeff Wong is the Chief of Operations & Logistics at Ya Yu Publishing for indie writers and authors. He is the Executive producer at Golden Westwinds Production - Entertainment Production Company. He has been an accomplished rock guitarist and musician, and part of the music industry for over three decades. He is an award-winning film producer, most recently recognized for his work on "The 13th Note" featuring musical phenoms that share how music impacts lives. Jeff came to the US from Taiwan and his love of music began at a young age. He was privileged to play guitar in bands, jamming with other aspiring musicians in Hollywood and Houston. Jeff then used his talents to teach others, and moved into production. In 2023. KAT published Miracles Online after starting the book back in 1998, and Jeff was helping her navigate the publishing process. The formatting and publishing part is complicated enough, and then it has to be combined with the PR and exposure to reach the target audience. This experience led him to launch YaYu Publishing where he is focused on helping aspiring authors with navigating the self-publishing route from editing, formatting documents to fit with the required templates for online publishers such as Amazon, to connecting authors with podcasters and other media influencers to maximize exposure. Join Me Purchase Tickets Register early for the 2025 IAHSP Virtual Conference! EARN YOUR LUXURY HOME SPECIALIST CERTIFICATE < Previous Page Learn more about being a speaker Featured Speakers Go to link Go to link Go to link Go to link Go to link Go to link Go to link Go to link 1/2 proudly sponsored by Go to link Go to link Go to link Go to link Go to link Go to link Go to link Go to link Go to link Go to link 1/2

KAT Troulinos is the founder president and visionary for TA DA by KAT next level staging & design. KAT has devoted decades of teaming with award winning builders and designers in the greater Houston area. She has completed 3 master color certifications and hosts a weekly Facebook live…” KAT’s Home Chat” where she showcases experts in their field to join her on Facebook Live every Friday at 10:00 am CST. KAT’s recent extension of visual art has taken on custom wall art beginning with biophilic design which can be seen in commercial restaurants and offices in Houston as well as showcased in her staging & design projects. Each piece is custom crafted for size, shape color and type of preserved mosses used. “ Bringing the outdoors and feeling of calm and nature to interior spaces with zero “green thumb” talent brings us all closer to source” say KAT. When envisioning staging a property, the planning and design phase is carefully structured to showcase the best features of the property as well as minimize any challenging floor plans through strategic furniture placement to achieve the best flow and feeling for each area and the space in its entirety. With “design to live” it’s all about “function meets form”. “ KAT is not just someone who simply chooses paint colors for walls, but rather a visionary who can manipulate color palettes to evoke specific moods, highlight architectural features, and create a cohesive and inviting atmosphere within a space. Her role goes beyond the surface, as she takes into consideration the psychology of color, lighting, and the unique needs and preferences of her clients. KAT is in process of creating textile pieces with new projects on the horizon. Keep a lookout for “KAT’s eye décor & more. ​KAT has continued to up level her training and is very involved in community outreach through Meals on Wheels, Yes to Youth and Houston Furniture bank to name a few. < Back Next Page > KAT TROULINOS Featured Speaker Learn more at: https://www.tadabykat.com Follow About KAT TROULINOS KAT Troulinos is the founder president and visionary for TA DA by KAT next level staging & design. KAT has devoted decades of teaming with award winning builders and designers in the greater Houston area. She has completed 3 master color certifications and hosts a weekly Facebook live…” KAT’s Home Chat” where she showcases experts in their field to join her on Facebook Live every Friday at 10:00 am CST. KAT’s recent extension of visual art has taken on custom wall art beginning with biophilic design which can be seen in commercial restaurants and offices in Houston as well as showcased in her staging & design projects. Each piece is custom crafted for size, shape color and type of preserved mosses used. “ Bringing the outdoors and feeling of calm and nature to interior spaces with zero “green thumb” talent brings us all closer to source” say KAT. When envisioning staging a property, the planning and design phase is carefully structured to showcase the best features of the property as well as minimize any challenging floor plans through strategic furniture placement to achieve the best flow and feeling for each area and the space in its entirety. With “design to live” it’s all about “function meets form”. “ KAT is not just someone who simply chooses paint colors for walls, but rather a visionary who can manipulate color palettes to evoke specific moods, highlight architectural features, and create a cohesive and inviting atmosphere within a space. Her role goes beyond the surface, as she takes into consideration the psychology of color, lighting, and the unique needs and preferences of her clients. KAT is in process of creating textile pieces with new projects on the horizon. Keep a lookout for “KAT’s eye décor & more. KAT has continued to up level her training and is very involved in community outreach through Meals on Wheels, Yes to Youth and Houston Furniture bank to name a few. Join Me Purchase Tickets Register early for the 2025 IAHSP Virtual Conference! EARN YOUR LUXURY HOME SPECIALIST CERTIFICATE < Previous Page Learn more about being a speaker Featured Speakers Go to link Go to link Go to link Go to link Go to link Go to link Go to link Go to link 1/2 proudly sponsored by Go to link Go to link Go to link Go to link Go to link Go to link Go to link Go to link Go to link Go to link 1/2

Michael LaFido is a real estate consultant and top-producing Realtor with over twenty years of experience in the real estate industry and specializing in Luxury listings as an eXp Realty agent. Michael’s marketing has been the featured cover story in Crain’s Chicago Business and highlighted in Forbes, Chicago Tribune, Mansion Global, Wall Street Journal and FOX News Chicago Business Hour to name a few. He is also the author of the books “Luxury Listing Specialist, “Outside The Box”, and “Marketing Luxury” Michael, the founder of the Marketing Luxury Group, assisting other real estate agents and affluent home-owners by providing top-tier services including consulting, lifestyle marketing, public relations and coaching to help agents and owners sell their luxury homes; utilizing our proven and reputable strategies. Michael has created the nationally recognized luxury designation for real estate agents which is known as Luxury Listing Specialist (LUXE). This new designation establishes an in-depth and detailed set of standards for agents that represent luxury homes and is currently offered for Continuing Education (CE) for real estate agents in Texas and Georgia. The trainings are based on the same principles Michael outlines in his book, “Luxury Listing Specialist” that he teaches to agents internationally. Michael was awarded the 2019 MVP (Most Valued Partner) by “Who’s Who in Luxury Real Estate” (www.LuxuryRealEstate.com) Many agents within the industry are calling Michael’s methods “The New Standard” for marketing luxury homes today. < Back Next Page > MICHAEL LAFIDO KEYNOTE SPEAKER Learn more at: https://luxechicagolandhomes.com Follow About MICHAEL LAFIDO Michael LaFido is a real estate consultant and top-producing Realtor with over twenty years of experience in the real estate industry and specializing in Luxury listings as an eXp Realty agent. Michael’s marketing has been the featured cover story in Crain’s Chicago Business and highlighted in Forbes, Chicago Tribune, Mansion Global, Wall Street Journal and FOX News Chicago Business Hour to name a few. He is also the author of the books “Luxury Listing Specialist, “Outside The Box”, and “Marketing Luxury” Michael, the founder of the Marketing Luxury Group, assisting other real estate agents and affluent home-owners by providing top-tier services including consulting, lifestyle marketing, public relations and coaching to help agents and owners sell their luxury homes; utilizing our proven and reputable strategies. Michael has created the nationally recognized luxury designation for real estate agents which is known as Luxury Listing Specialist (LUXE). This new designation establishes an in-depth and detailed set of standards for agents that represent luxury homes and is currently offered for Continuing Education (CE) for real estate agents in Texas and Georgia. The trainings are based on the same principles Michael outlines in his book, “Luxury Listing Specialist” that he teaches to agents internationally. Michael was awarded the 2019 MVP (Most Valued Partner) by “Who’s Who in Luxury Real Estate” (www.LuxuryRealEstate.com ) Many agents within the industry are calling Michael’s methods “The New Standard” for marketing luxury homes today. Join Me Purchase Tickets Register early for the 2025 IAHSP Virtual Conference! EARN YOUR LUXURY HOME SPECIALIST CERTIFICATE < Previous Page Learn more about being a speaker Featured Speakers Go to link Go to link Go to link Go to link Go to link Go to link Go to link Go to link 1/2 proudly sponsored by Go to link Go to link Go to link Go to link Go to link Go to link Go to link Go to link Go to link Go to link 1/2

Karen Mendenhall is the creative force behind Stage It! Charlotte, the premier home staging and design company serving the greater Charlotte, NC region. In 2004, she was one of the pioneers who helped launch the southern US market for home staging, embarking on a nearly 20-year journey that has been challenging and fulfilling. Karen has grown her company from operating out of her home to storage units to a custom, gorgeous warehouse in Charlotte, complete with a design center where design and renovation clients can meet with her team to plan out their projects. The Stage It! Charlotte team collaborates on every staging, renovation and interior design project, and each person brings a unique perspective to the table. The result showcases those diverse creative skills. Their unique combination of staging, designing and renovating allows only Stage It! Charlotte to get properties market ready from start to finish. Karen brings her years of experience as a Realtor®, along with the distinction as an Accredited Staging Professional Master® to each client’s project. Her success in marketing and selling homes has proven to be an invaluable asset in knowing what makes properties sell. She is an educator, having taught thousands of Real Estate Agents and aspiring Home Stagers about the business of home staging, and has mentored many industry colleagues through the years in her leadership roles with IAHSP. < Back Next Page > KAREN MENDENHALL Featured Speaker Learn more at: https://stageitcharlotte.com Follow About KAREN MENDENHALL Karen Mendenhall is the creative force behind Stage It! Charlotte, the premier home staging and design company serving the greater Charlotte, NC region. In 2004, she was one of the pioneers who helped launch the southern US market for home staging, embarking on a nearly 20-year journey that has been challenging and fulfilling. Karen has grown her company from operating out of her home to storage units to a custom, gorgeous warehouse in Charlotte, complete with a design center where design and renovation clients can meet with her team to plan out their projects. The Stage It! Charlotte team collaborates on every staging, renovation and interior design project, and each person brings a unique perspective to the table. The result showcases those diverse creative skills. Their unique combination of staging, designing and renovating allows only Stage It! Charlotte to get properties market ready from start to finish. Karen brings her years of experience as a Realtor®, along with the distinction as an Accredited Staging Professional Master® to each client’s project. Her success in marketing and selling homes has proven to be an invaluable asset in knowing what makes properties sell. She is an educator, having taught thousands of Real Estate Agents and aspiring Home Stagers about the business of home staging, and has mentored many industry colleagues through the years in her leadership roles with IAHSP. Join Me Purchase Tickets Register early for the 2025 IAHSP Virtual Conference! EARN YOUR LUXURY HOME SPECIALIST CERTIFICATE < Previous Page Learn more about being a speaker Featured Speakers Go to link Go to link Go to link Go to link Go to link Go to link Go to link Go to link 1/2 proudly sponsored by Go to link Go to link Go to link Go to link Go to link Go to link Go to link Go to link Go to link Go to link 1/2

Maureen Kiely, CEO of Real Cheeky, and Breakaway Growth Operators. is an innovator and industry disrupter. After working in the real estate industry for large brokerages in transaction coordinating and management roles, she realized how inefficient the platforms and systems real estate companies and their agents utilize. This set her on a path to develop Agent Sidekick, the first AI conversational platform that keeps real estate agents on track for every milestone, reminds, interacts and completes many of the tasks an agent has to do in a transaction. It’s like having your own personal assistant using AI to answer questions and order products in the vendor marketplace. Www.RealCheeky.com She also developed Real Success, the all encompassing platform to manage business from branding, marketing, social media, client management, lead engagment and more. Her goal is to give agents back their time so they can be more productive and grow larger businesses or spend more time with thier families and friends. Real Success implements the actions needed to grow a business, unlike business coaches who tell you what to do. Coaches Guide You, they IMPLEMENT and EXECUTE the tasks real estate agents are not good at or don't have time to do. Maureen just released a soon-to-be best seller, "Exposed: The Billion Dollar Machine that Runs Real Estate. The book shares real estate isn’t just about buying and selling homes—it’s a multi-billion-dollar machine controlled by the largest trade association in the United States: the National Association of Realtors (NAR). This powerful organization influences every corner of the market and her book intends to educate consumers, on understanding the forces that drive housing prices, commissions, how to navigate the transaction and transparency—or lack thereof—in real estate sales. For agents and brokers, it’s a deep dive into the organization they rely on, questioning whether it truly serves their best interests. < Back Next Page > MAUREEN KIELY Featured Speaker Learn more at: https://www.realcheeky.com/ Follow About MAUREEN KIELY Maureen Kiely, CEO of Real Cheeky, and Breakaway Growth Operators. is an innovator and industry disrupter. After working in the real estate industry for large brokerages in transaction coordinating and management roles, she realized how inefficient the platforms and systems real estate companies and their agents utilize. This set her on a path to develop Agent Sidekick, the first AI conversational platform that keeps real estate agents on track for every milestone, reminds, interacts and completes many of the tasks an agent has to do in a transaction. It’s like having your own personal assistant using AI to answer questions and order products in the vendor marketplace. Www.RealCheeky.com She also developed Real Success, the all encompassing platform to manage business from branding, marketing, social media, client management, lead engagment and more. Her goal is to give agents back their time so they can be more productive and grow larger businesses or spend more time with thier families and friends. Real Success implements the actions needed to grow a business, unlike business coaches who tell you what to do. Coaches Guide You, they IMPLEMENT and EXECUTE the tasks real estate agents are not good at or don't have time to do. Maureen just released a soon-to-be best seller, "Exposed: The Billion Dollar Machine that Runs Real Estate. The book shares real estate isn’t just about buying and selling homes—it’s a multi-billion-dollar machine controlled by the largest trade association in the United States: the National Association of Realtors (NAR). This powerful organization influences every corner of the market and her book intends to educate consumers, on understanding the forces that drive housing prices, commissions, how to navigate the transaction and transparency—or lack thereof—in real estate sales. For agents and brokers, it’s a deep dive into the organization they rely on, questioning whether it truly serves their best interests. Join Me Purchase Tickets Register early for the 2025 IAHSP Virtual Conference! EARN YOUR LUXURY HOME SPECIALIST CERTIFICATE < Previous Page Learn more about being a speaker Featured Speakers Go to link Go to link Go to link Go to link Go to link Go to link Go to link Go to link 1/2 proudly sponsored by Go to link Go to link Go to link Go to link Go to link Go to link Go to link Go to link Go to link Go to link 1/2

Jennie Norris is the Chairwoman and CEO of IAHSP - The International Association of Home Staging Professionals. Since 2016, she has helped grow the association membership to include 39 countries, opening up Europe in 2018, and aligning IAHSP with emerging countries. Jennie started staging in 2002, and to date has staged over 7,200 properties for sale at a value of close to $4 Billion in real estate. She has been awarded for multiple individual, company and team awards for service in leadership, and excellence in staging. She has created numerous courses for the industry to help educate others on topics such as Marketing, Sales, Pricing, Foundational Courses, Luxury Staging, and more. She has educated thousands of real estate agents and home staging business owners all over the world. In 2015, she launched the Home Staging Talk Show LIVE - the FIRST live broadcast talk show streaming to Facebook. The show has expanded to stream live on multiple social media platforms and segments can be found on the IAHSP YouTube channel. < Back Next Page > JENNIE NORRIS Featured Speaker Learn more at: https://www.iahsp.com Follow About JENNIE NORRIS Jennie Norris is the Chairwoman and CEO of IAHSP - The International Association of Home Staging Professionals. Since 2016, she has helped grow the association membership to include 39 countries, opening up Europe in 2018, and aligning IAHSP with emerging countries. Jennie started staging in 2002, and to date has staged over 7,200 properties for sale at a value of close to $4 Billion in real estate. She has been awarded for multiple individual, company and team awards for service in leadership, and excellence in staging. She has created numerous courses for the industry to help educate others on topics such as Marketing, Sales, Pricing, Foundational Courses, Luxury Staging, and more. She has educated thousands of real estate agents and home staging business owners all over the world. In 2015, she launched the Home Staging Talk Show LIVE - the FIRST live broadcast talk show streaming to Facebook. The show has expanded to stream live on multiple social media platforms and segments can be found on the IAHSP YouTube channel. Join Me Purchase Tickets Register early for the 2025 IAHSP Virtual Conference! EARN YOUR LUXURY HOME SPECIALIST CERTIFICATE < Previous Page Learn more about being a speaker Featured Speakers Go to link Go to link Go to link Go to link Go to link Go to link Go to link Go to link 1/2 proudly sponsored by Go to link Go to link Go to link Go to link Go to link Go to link Go to link Go to link Go to link Go to link 1/2

Featuring June Carter GYST* Solutions MEMBER SPOTLIGHT BEST OF HOME STAGING WINNERS IAHSP INDUSTRY AWARDS by IAHSP® About Member Spotlight Every business has a story. We want to share yours. The International Association of Home Staging Professionals is proud to highlight business owners and companies in and around the business of Home Staging, Real Estate, Design, and Short-term Rental, though our IAHSP Member Spotlight. Our goal is to highlight and explore the various business models and services that are offered throughout our ecosystem and community, giving both the public and our membership the ability to learn more about the businesses and services available through our vast network of service providers and businesses. Let's dive right into our latest IAHSP Member Spotlight. < Back June Carter GYST* Solutions Follow on social media: http:// https://www.GYST.Solutions Contact Me Q. Thanks for taking the time to sit with us to share your story with our readers. Can you start out by sharing a little bit about you and your company? Thanks for having me. I'm June Carter. I'm the founder of GYST* Solutions. My career has taken some twists and turns that brought me to being a Home Stager. I majored in Interior Design and worked for many years designing offices in the New York tri state area. When I moved to Florida I started Home Staging. Like many Home Stagers I also became a Professional Organizer. Like many Professional Organizers I also become a Certified Life Coach. Then I became the IAHSP Home Stager Coach allowing me to coach and mentor Home Stagers to be successful in their business. Teaching the Accredited Staging Professional (ASP) course to new and aspiring Home Stagers is a particularly wonderful experience for me. I really enjoy supporting Home Stagers to visualize and achieve their goals. Q. Everyone has a story about how they got started, what was the inspiration or the catalyst for you starting your business? After many years of designing commercial office space in New York I was moving to Amelia Island in northeast Florida and seeking a new career path that would use my Interior Design background. As we were walking through a house with our real estate agent he asked me what I did and when I said Interior Design. He then asked if I could stage houses for him and I said yes. That night I signed up for my first Home Staging course and never looked back. Q. What services do you offer? And why did you choose to offer those particular services? I am the Home Stager Coach for IAHSP. As an ICF ACC level Certified Productivity Coach I coach and mentor Home Stagers to visualize their best selves in work, live and home while providing support to create a structure to achieve those goals. With a degree in fine arts and a career in Interior Design ad Home Staging I am aware that many highly creative people don't get the input in their education and career as to how to be both creative and successful at business. I am passionate about supporting Home Stagers to be successful from creativity to business. Q. Did you ever have a project or customer, where everything was going wrong or the project was challenging? Can you share about that time, and how did you find a solution, or over-come the challenge? Northern Florida is a cliché in that there are many older people and retirees. I developed a niche in Home Staging for elderly people. Many elderly people don't know what the internet is or are very scared by it They don't understand that pictures of their house will be on the internet for the public to see. Many elderly people are moving into assisted living form a long term home and are very upset over it. I use my Life Coaching skills to hold their space literally and figuratively while they tell me their stories. The most challenging was when we got there and the homeowner was face down in the washing machine after a small stoke. We called an ambulance and stayed with her. Luckily she had a friend there so we could call her family. After that I added a spot for an emergency contact on my intake form. brands that every home stager should know 1/4 Q. Running a business is not always easy. What have you learned about yourself and your business, since launching your company? Balance in my life, work and home is critical to me. I am a high energy person and successful at multi tasking. But, I must delegate responsibilities to others and out source when needed. I cannot do it all. Q. We've all had either an employee or a customer that makes what we are doing worth it all. Can you share with us a story about an employee, vendor or customer that really impacted you and touched your heart? I have had several Home Staging assistants that treated my projects as if they were were their own businesses. Long hours, hard work and beautiful results. In gratitude I have provided coaching and mentoring to these assistants so they can go off and fly on their own. Q. If you could go back in time and give yourself some advice on how to manage or grow your business, what advice would you give yourself? I waiting to buy my own inventory until I had a really big project that paid for all it. I wish I had bought my own Home Staging inventory sooner. Q. If a potential client were reading this article right now, what would you tell them about you, your team or your business that would convince them to choose your company? GYST* Success Coaching delivers value through Life Coaching to help you *Keep Your Stuff Together and help you achieve your goals. Your creativity in your business provides the freedom to walk your path and break conventional boundaries while achieving your passion and goals. When you partner with GYST* Success Coaching you will benefit from gains in increased productivity and focus on what you love. Increase revenue and have a success business with GYST* Success Coaching. You can manifest your successful business while focusing on the creative side on your business with the support of GYST* Coaching Q. What is one fact about you or your business that most people might not know? Other Home Stagers have brought me into Interior Design projects to handle the home offices in the residence. My background in designing commercial space translates well into home offices. Q. Where do you see your business going in the next 5 or 10 years? GYST* Solutions will continue to expand as a coaching business focusing on creative people especially Home Stagers. Q. It was so great sitting with you to learn more about you and your company. How can people find out more about you and your business? I have two websites www.GYST.Solutions and www.GYST-Coachong.com . Please visit both to see the full scope of my services I am very active on social media and love new friends and connections. Find me! Q. Thank you so much for sharing your story with IASHP! Thank you for the opportunity and you are most welcome! Articles. by IAHSP® Share this Article on Facebook Every business has a story. Articles by IAHSP wants to tell your story. With Articles, we highlight the many businesses that make up and surround the business of Home Staging and Real Estate. We feature local businesses to learn how they got started, what makes them unique and where they are heading. Share the stories you read with your social network and help others discover local businesses that are doing amazing things, globally. Every business has a story. We want to share yours. 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Featuring Jack Samatov Relentless Software Solutions LLC MEMBER SPOTLIGHT BEST OF HOME STAGING WINNERS IAHSP INDUSTRY AWARDS by IAHSP® About Member Spotlight Every business has a story. We want to share yours. The International Association of Home Staging Professionals is proud to highlight business owners and companies in and around the business of Home Staging, Real Estate, Design, and Short-term Rental, though our IAHSP Member Spotlight. Our goal is to highlight and explore the various business models and services that are offered throughout our ecosystem and community, giving both the public and our membership the ability to learn more about the businesses and services available through our vast network of service providers and businesses. Let's dive right into our latest IAHSP Member Spotlight. < Back Jack Samatov Relentless Software Solutions LLC Follow on social media: https://www.relentless.agency Contact Me Q. Thanks for taking the time to sit with us to share your story with our readers. Can you start out by sharing a little bit about you and your company? Thanks for having me. My name is Jack Samatov. I am the CEO and founder of a software services company called Relentless Software Solutions, which specializes in rental software integrations. My career path has gone from software engineer to inventor and to entrepreneur. All of my work, inventions, and businesses focused on innovative software products. We combined our decades of experience in the inventory rental market to create a new rental eCommerce platform called EasyRentals that allows launching a rental eCommerce storefront and start renting unused inventory in a day. Q. Everyone has a story about how they got started, what was the inspiration or the catalyst for you starting your business? In 2005, my brother and I established the first US software development company outsourcing to Uzbekistan. In 18 years, it is now the largest, most successful, and only globally focused software development outsourcer in Uzbekistan. A conglomerate of 12 companies grew around this core business, and Relentless Software Solutions is a US-based service provider focused on the rental market and have spent many years building customizations and integrations for third-party software as well as our own rental platform, EasyRentals Q. What services do you offer? And why did you choose to offer those particular services? We offer a broad range of software development and management services but are focused on rental software integrations because there is no one else in terms of your audience. Our relevant service is EasyRentals for Stagers which is a mechanism for stagers to rent out idle furniture inventory and browse the inventory of other stagers or external vendors when they need to rent a specific piece of furniture for one specific project. Q. Did you ever have a project or customer, where everything was going wrong or the project was challenging? Can you share about that time, and how did you find a solution, or over-come the challenge? Have you ever heard of a software development project that did NOT have challenges? The challenge is not the technology, the technology works, and computers do exactly what we tell them to…The problem is always a function of communication. Sometimes it is the communication between humans and machines in terms of either the user interface or errors in coding, but more often, the problem is human-to-human communication of the product vision or the product vision changing over time. This is why we developed a rental business in a box that avoids all those communications pitfalls. The storefront is templated so the user can just upload their product data. brands that every home stager should know 1/4 Q. Running a business is not always easy. What have you learned about yourself and your business, since launching your company? I called the business Relentless because that is a quality I highly value in myself, others, and my business. I have come through lots of challenges and adversity in my life by simply being relentless in my efforts…and that approach resonates with me and works well for me…but what I have learned through running the business is that flexibility, agility, and adaptability are just as important as relentlessness and that people who think differently than I do can and must make critical contributions to our success. Q. We've all had either an employee or a customer that makes what we are doing worth it all. Can you share with us a story about an employee, vendor or customer that really impacted you and touched your heart? One of my longtime clients told my market research company that they would not switch teams even if we failed the project because they love us. I never thought that such a customer retention method existed until I heard that recording. Q. If you could go back in time and give yourself some advice on how to manage or grow your business, what advice would you give yourself? I would have told myself not to doubt and follow my intuition. Q. If a potential client were reading this article right now, what would you tell them about you, your team or your business that would convince them to choose your company? We are relentless. We don’t give up until the job is done and done well. We have over 200 developers experienced in rental eCommerce and inventory management software, and we understand how to apply technology to enhance customer and employee experience by bringing efficiency and automation to any equipment rental business. Q. What is one fact about you or your business that most people might not know? I am a yellow belt in Kung Fu. Q. Where do you see your business going in the next 5 or 10 years? Bringing machine learning, large language model AI, and all sorts of other new technologies into our solutions, but the objective won’t change. We apply technology to improve rental businesses for customers, operators, and the environment. Q. It was so great sitting with you to learn more about you and your company. How can people find out more about you and your business? Our website is relentless.agency, and my email is jack@relentless.agency Q. Thank you so much for sharing your story with IASHP! Thank you for this opportunity. Articles. by IAHSP® Share this Article on Facebook Every business has a story. Articles by IAHSP wants to tell your story. With Articles, we highlight the many businesses that make up and surround the business of Home Staging and Real Estate. We feature local businesses to learn how they got started, what makes them unique and where they are heading. 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