Every business has a story. We want to share yours.
The International Association of Home Staging Professionals is proud to highlight business owners and companies in an around the business of Home Staging, Real Estate, Design, and Short-term Rental, though our IAHSP Articles Features.
Our goal is to highlight and explore the various business models and services that are offered throughout our ecosystem and community, giving both the public and our membership the ability to learn more about the businesses and services available through our vast network of service providers and businesses.
Let's dive right into our latest IAHSP Article.
Q. Thanks for taking the time to sit with us to share your story with our readers. Can you start out by sharing a little bit about you and your company?
Thanks for having me. My name is Jack Samatov. I am the CEO and founder of a software services company called Relentless Software Solutions, which specializes in rental software integrations. My career path has gone from software engineer to inventor and to entrepreneur. All of my work, inventions, and businesses focused on innovative software products. We combined our decades of experience in the inventory rental market to create a new rental eCommerce platform called EasyRentals that allows launching a rental eCommerce storefront and start renting unused inventory in a day.
Q. Everyone has a story about how they got started, what was the inspiration or the catalyst for you starting your business?
In 2005, my brother and I established the first US software development company outsourcing to Uzbekistan. In 18 years, it is now the largest, most successful, and only globally focused software development outsourcer in Uzbekistan. A conglomerate of 12 companies grew around this core business, and Relentless Software Solutions is a US-based service provider focused on the rental market and have spent many years building customizations and integrations for third-party software as well as our own rental platform, EasyRentals
Q. What services do you offer? And why did you choose to offer those particular services?
We offer a broad range of software development and management services but are focused on rental software integrations because there is no one else in terms of your audience. Our relevant service is EasyRentals for Stagers which is a mechanism for stagers to rent out idle furniture inventory and browse the inventory of other stagers or external vendors when they need to rent a specific piece of furniture for one specific project.
Q. Did you ever have a project or customer, where everything was going wrong or the project was challenging? Can you share about that time, and how did you find a solution, or over-come the challenge?
Have you ever heard of a software development project that did NOT have challenges? The challenge is not the technology, the technology works, and computers do exactly what we tell them to…The problem is always a function of communication. Sometimes it is the communication between humans and machines in terms of either the user interface or errors in coding, but more often, the problem is human-to-human communication of the product vision or the product vision changing over time. This is why we developed a rental business in a box that avoids all those communications pitfalls. The storefront is templated so the user can just upload their product data.
Q. Running a business is not always easy. What have you learned about yourself and your business, since launching your company?
I called the business Relentless because that is a quality I highly value in myself, others, and my business. I have come through lots of challenges and adversity in my life by simply being relentless in my efforts…and that approach resonates with me and works well for me…but what I have learned through running the business is that flexibility, agility, and adaptability are just as important as relentlessness and that people who think differently than I do can and must make critical contributions to our success.
Q. We've all had either an employee or a customer that makes what we are doing worth it all. Can you share with us a story about an employee, vendor or customer that really impacted you and touched your heart?
One of my longtime clients told my market research company that they would not switch teams even if we failed the project because they love us. I never thought that such a customer retention method existed until I heard that recording.
Q. If you could go back in time and give yourself some advice on how to manage or grow your business, what advice would you give yourself?
I would have told myself not to doubt and follow my intuition.
Q. If a potential client were reading this article right now, what would you tell them about you, your team or your business that would convince them to choose your company?
We are relentless. We don’t give up until the job is done and done well. We have over 200 developers experienced in rental eCommerce and inventory management software, and we understand how to apply technology to enhance customer and employee experience by bringing efficiency and automation to any equipment rental business.
Q. What is one fact about you or your business that most people might not know?
I am a yellow belt in Kung Fu.
Q. Where do you see your business going in the next 5 or 10 years?
Bringing machine learning, large language model AI, and all sorts of other new technologies into our solutions, but the objective won’t change. We apply technology to improve rental businesses for customers, operators, and the environment.
Q. It was so great sitting with you to learn more about you and your company. How can people find out more about you and your business?
Our website is relentless.agency, and my email is firstname.lastname@example.org
Q. Thank you so much for sharing your story with IASHP Articles!
Thank you for this opportunity.