of GYST* Solutions
November 14, 2022
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Every business has a story. We want to share yours.
The International Association of Home Staging Professionals is proud to highlight business owners and companies in an around the business of Home Staging, Real Estate, Design, and Short-term Rental, though our IAHSP Articles Features.
Our goal is to highlight and explore the various business models and services that are offered throughout our ecosystem and community, giving both the public and our membership the ability to learn more about the businesses and services available through our vast network of service providers and businesses.
Let's dive right into our latest IAHSP Article.
Q. Thanks for taking the time to sit with us to share your story with our readers. Can you start out by sharing a little bit about you and your company?
Thanks for having me. I'm June Carter. I'm the founder of GYST* Solutions. My career has taken some twists and turns that brought me to being a Home Stager. I majored in Interior Design and worked for many years designing offices in the New York tri state area. When I moved to Florida I started Home Staging. Like many Home Stagers I also became a Professional Organizer. Like many Professional Organizers I also become a Certified Life Coach. Then I became the IAHSP Home Stager Coach allowing me to coach and mentor Home Stagers to be successful in their business. Teaching the Accredited Staging Professional (ASP) course to new and aspiring Home Stagers is a particularly wonderful experience for me. I really enjoy supporting Home Stagers to visualize and achieve their goals.
Q. Everyone has a story about how they got started, what was the inspiration or the catalyst for you starting your business?
After many years of designing commercial office space in New York I was moving to Amelia Island in northeast Florida and seeking a new career path that would use my Interior Design background. As we were walking through a house with our real estate agent he asked me what I did and when I said Interior Design. He then asked if I could stage houses for him and I said yes. That night I signed up for my first Home Staging course and never looked back.
Q. What services do you offer? And why did you choose to offer those particular services?
I am the Home Stager Coach for IAHSP. As an ICF ACC level Certified Productivity Coach I coach and mentor Home Stagers to visualize their best selves in work, live and home while providing support to create a structure to achieve those goals.
With a degree in fine arts and a career in Interior Design ad Home Staging I am aware that many highly creative people don't get the input in their education and career as to how to be both creative and successful at business. I am passionate about supporting Home Stagers to be successful from creativity to business.
Q. Did you ever have a project or customer, where everything was going wrong or the project was challenging? Can you share about that time, and how did you find a solution, or over-come the challenge?
Northern Florida is a cliché in that there are many older people and retirees. I developed a niche in Home Staging for elderly people. Many elderly people don't know what the internet is or are very scared by it They don't understand that pictures of their house will be on the internet for the public to see. Many elderly people are moving into assisted living form a long term home and are very upset over it. I use my Life Coaching skills to hold their space literally and figuratively while they tell me their stories. The most challenging was when we got there and the homeowner was face down in the washing machine after a small stoke. We called an ambulance and stayed with her.
Luckily she had a friend there so we could call her family. After that I added a spot for an emergency contact on my intake form.
Q. Running a business is not always easy. What have you learned about yourself and your business, since launching your company?
Balance in my life, work and home is critical to me. I am a high energy person and successful at multi tasking. But, I must delegate responsibilities to others and out source when needed. I cannot do it all.
Q. We've all had either an employee or a customer that makes what we are doing worth it all. Can you share with us a story about an employee, vendor or customer that really impacted you and touched your heart?
I have had several Home Staging assistants that treated my projects as if they were were their own businesses. Long hours, hard work and beautiful results. In gratitude I have provided coaching and mentoring to these assistants so they can go off and fly on their own.
Q. If you could go back in time and give yourself some advice on how to manage or grow your business, what advice would you give yourself?
I waiting to buy my own inventory until I had a really big project that paid for all it. I wish I had bought my own Home Staging inventory sooner.