Discover the many benefits and resources that IAHSP has to offer through our Discovery Call. Schedule a free call with us to learn about our organization, our mission, and how we can help you grow your business. We’ll answer any questions you may have and provide you with all the information you need.

We are thrilled to announce our upcoming Regional Summit in Fort Lauderdale, Florida! Our last event in Denver was a huge success, featuring excellent speakers who covered timely topics to ensure longevity and growth in our industry. Remember, you do NOT have to be an IAHSP member to attend! Get Ready to Be Inspired! Prepare yourself for an experience that will inspire, challenge, motivate, and educate you! This summit is designed to equip you with the tools and knowledge you need to thrive in the home staging and real estate industry. Tickets are on sale NOW - but hurry, space is limited! Early bird tickets are just $125, and team members can join for only $99 each. Ticket prices will increase after Sept 15th. Educational Topics to Explore We have an exciting lineup of educational topics that will be presented at the summit: Social Media Strategies Training AI to Find YOU in Searches Using AI to Streamline Business Processes Marketing and Branding Strategies Lead Generation Strategies Pricing Strategies for Consultations, Occupied, and Vacant Properties REALTOR Panel - What Agents Want/Need/Expect from Stagers STAGER Panel - Regional Stagers Share Their Business Models Team Building and Logistics Staging and Design Trends for 2026 and Beyond Exclusive Benefits for IAHSP Members All IAHSP member attendees will receive our 7 Industry Guides: Guide to Occupied Home Staging Guide to Warehousing Guide to Staging Industry Guide to Staging Vacant Properties Industry Statistics Marketing and Business Strategies for Growth Strategic Business Plan Not an IAHSP Member Yet? What are you waiting for? JOIN NOW and start reaping the benefits of membership! Register for the Home Staging Summit and receive $300 in resources at NO additional cost. REGISTER EARLY to secure your seat and ensure the best prices! Want to Speak at the Event? Do you want to be a speaker at this event? Or do you know someone who would be a great addition? Fill out our Speaker Application for consideration! Top 10 Reasons to Attend a Home Staging Summit Networking Opportunities: Connect with industry leaders and peers. Expert Insights: Gain knowledge from experienced speakers. Latest Trends: Stay updated on the latest staging trends. Business Growth: Learn strategies to grow your business. Hands-On Workshops: Participate in interactive sessions. Resource Materials: Receive valuable guides and resources. Inspiration: Get motivated by success stories. Collaborative Environment: Share ideas and experiences. Professional Development: Enhance your skills and knowledge. 10. Fun and Engaging Atmosphere: Enjoy a vibrant community of professionals. About IAHSP® IAHSP® - The International Association of Home Staging Professionals® - is the global leader in home staging, with members in over 38 countries. Founded in 1999, it is the original industry trade association based on the three pillars of Excellence, Education, and Ethics. IAHSP® sets the standard for those who qualify as professional home stagers and is the ONLY industry association that requires education from a qualified educational provider to join. This elevates our members to a higher level than other groups that do not require education, enhancing the professionalism of our industry. IAHSP® provides resources, education, events, and community. We establish partnerships with industry products and service providers, offering savings for our members who own and operate businesses serving home sellers, real estate agents, builders, and property investors. To learn more, visit www.iahsp.com.

Do you struggle with marketing? Coming up with content that makes the phone ring can be tough. You're juggling a business, handling logistics, and dealing with a million other things. It's a lot, right? What If You Had Weekly Promos to Promote Your Business? Imagine having impactful messages ready to go. These messages relate to seasons or holidays, reference industry statistics, and target your primary clients: Anyone selling a property. The hard part is done for you. These promos are crafted by a successful home staging business owner and expert marketer, not generated by AI. Examples of Customizable Promos The white space is where you can add your information before sending it out. Personalize it by adding your logo, brand message, and contact details. If you prefer, you can crop out the white part and send just the image with the message. Each piece features an image, a headline message, compelling content, and a call to action. They vary in appearance, ensuring your content remains fresh and engaging. Subtly branded with the IAHSP logo, your global partner in the home staging, real estate, and design industry is here to support your success! How to Use the Promos All you need to do is upload the images to Canva or a similar platform. Then, add your logo, brand message, and contact information. After that, share it on social media, via email, and on your website. The promos are available as PNG images and as a PDF download. Accessing the Marketing Promos IAHSP members can access all the promos by logging into the IAHSP website. Select your headshot or the MEMBERS AREA menu in the top right corner, then choose FIND WHAT U NEED. Click on the 52 WEEKS of MARKETING banner to download the images. These are stored in a Google Drive folder, and anyone with the link can access and download the content. For Non-Members Non-members can purchase the marketing promos from the IAHSP STORE. Not an IAHSP Member Yet? What Are You Waiting For? Join NOW! We offer marketing content, industry guides, forms, templates, webinars on pricing and marketing, magazines, special pricing for coaching programs, wholesale shopping discounts, a Pay at Closing program, a Merchant Account program, and much more. Non-members have to purchase these resources separately, which adds up to more than an annual IAHSP membership! It makes sense to join. Save money and gain access to everything you need to grow and thrive in your business! Conclusion In the fast-paced world of home staging and real estate, having a reliable marketing strategy is crucial. Weekly promos can significantly lighten your load, allowing you to focus on what you do best. So, why not take advantage of these resources? Your success is just a click away!

Before-and-After Photos Are Valuable, But They Are Not the Whole Story Before-and-after photos are one of the most popular forms of content in the home staging industry, and for good reason. They are visual, easy to understand, and they show transformation in a way that words alone often cannot. A strong before-and-after can help people see the impact of professional staging, especially when the original space lacked warmth, scale, flow, function, or buyer appeal. However, if a home stager’s marketing relies only on before-and-after photos, the audience may admire the work without fully understanding the expertise behind it. They may see that the room looks better, but not understand why it looks better, what decisions were made, how the staging supports the sale, or why hiring a professional stager is different from simply adding furniture and accessories to a room. For home stagers, designers, vacation rental stylists, and real estate professionals, the goal of content should not only be to show finished work. The goal should be to educate, build trust, demonstrate professionalism, and help potential clients and referral partners understand the value of the process. Show the Thinking Behind the Transformation A finished room may look effortless, but every professional stager knows there is a great deal of thinking behind the final result. The placement of a sofa, the scale of a rug, the choice of artwork, the edit of personal items, the amount of furniture used, the traffic flow through a room, and the way a space photographs are all part of a strategic decision-making process. This is where home stagers have an opportunity to create stronger content. Instead of simply posting a photo with a caption such as “another property staged and ready for market,” explain one or two choices that made the room more effective. Talk about why the furniture was angled a certain way, why lighter bedding was used, why the dining area needed definition, or why removing a bulky piece helped the room feel larger. These types of posts help an audience understand that staging is not guesswork. It is not just making a room pretty. It is a professional service based on market awareness, buyer psychology, design principles, photography, and the ability to present a property in a way that supports the listing strategy. Educate Real Estate Agents and Referral Partners Many home stagers depend on real estate agent referrals, but agents are not always clear on the full value of staging or how to explain it to their clients. This creates a strong content opportunity. Instead of posting only for homeowners or sellers, stagers can create posts that help agents become better educated about staging and more confident when recommending it. Content for agents might include topics such as when to bring in a stager, why staging should happen before photos, how staging can support pricing conversations, what rooms usually need the most attention, how occupied consultations work, or why vacant homes can be harder for buyers to understand. These posts are useful because they make the agent’s job easier while also positioning the stager as a knowledgeable industry partner. For IAHSP members, this type of content also connects naturally to the value of professional credibility, education, and being part of a recognized industry association. Share Process, Not Just Projects People often trust what they understand. When a potential client or agent sees only the final result, they may not realize how much work happened before the room was photographed. Showing parts of the process can help create that understanding without giving away every detail of how the work is done. A stager might share a content post about preparing for a consultation, building a staging plan, selecting inventory, reviewing photos, planning a vacant installation, coordinating movers, preparing accessories, or checking the property before listing photos are taken. These posts do not have to be complicated or overly detailed. They simply need to show that there is a professional method behind the service. This type of content can be especially helpful for newer stagers who are trying to build credibility, but it is also powerful for experienced stagers who want to show that their business is organized, professional, and intentional. The more clearly people see the process, the more likely they are to respect the work involved. Talk About Common Mistakes and Misunderstandings Some of the best educational content comes from the questions and misunderstandings professionals hear all the time. When a seller thinks staging means decorating, when an agent believes staging is only for empty homes, when a client assumes one consultation will solve every issue, or when someone thinks a few pillows and plants are enough to prepare a home for market, these are opportunities to teach. The key is to educate without sounding frustrated or critical. A post can gently explain why staging is different from decorating, why an occupied home still needs preparation, why camera appeal matters, why scale affects buyer perception, or why professional staging is about more than personal taste. These topics help the audience learn while also reinforcing the stager’s expertise. This type of content is also valuable because it can be used again and again in different formats. A common misconception can become a short social post, a reel, an email topic, a blog article, a talking point in an agent presentation, or a conversation starter at an industry event. Use Content to Build Business Confidence Many home stagers avoid posting anything that feels too educational because they worry about sounding too formal, too sales-focused, or too direct. Yet education-based content is often what builds the most confidence with future clients and referral partners. It shows that the stager understands the business side of real estate presentation and is not relying only on beautiful visuals to earn trust. Posts about pricing, timelines, consultation expectations, project scope, inventory care, photo preparation, and client responsibilities can help reduce confusion before someone even reaches out. This does not mean every policy needs to be shared publicly, but it does mean content can be used to set a professional tone. For stagers who want to become more confident in how they communicate value, price their services, or structure their business, ongoing learning can make a significant difference. Highlight Professional Growth and Industry Involvement Content does not always have to be about a project. It can also show that the stager is active in the industry, committed to learning, and connected to other professionals. Attending events, participating in education, joining professional conversations, earning recognition, or learning from other industry leaders all contribute to credibility. When a stager shares that they attended a conference, Regional Summit, Power Call, workshop, or training session, the post should not simply say they attended. It should explain what they learned, what stood out, or how the experience will help them better serve their clients, agents, or business partners. That turns the post from an announcement into a piece of valuable content. For professionals looking for in-person learning and connection, one-day regional events can also provide content inspiration long after the event ends. Create Content That Answers the Questions People Are Already Asking A strong content strategy often starts with the questions a stager already hears every week. How far in advance should staging be booked? What happens during a consultation? Do vacant homes really need staging? What if the seller has nice furniture already? Should staging happen before photography? How long does installation take? What is included in the fee? Why does inventory rental have a time limit? What happens if the listing does not sell right away? Every one of those questions can become a useful post. More importantly, each answer helps attract better-informed clients and referral partners. When people have already learned from a stager’s content before they reach out, the first conversation often becomes easier and more productive. This is why stagers should not think of content as simply something to fill a social media feed. Content can pre-educate the market, reduce repeated explanations, support sales conversations, and reinforce the value of working with a professional. A Strong Content Mix Builds More Trust Before-and-after photos should still be part of a home stager’s marketing, but they should not carry the entire strategy. A stronger content mix includes project photos, process posts, educational tips, agent-focused guidance, client questions, industry insights, behind-the-scenes preparation, professional development, testimonials, and business credibility. When these pieces work together, the audience gets a fuller picture of the professional behind the work. They see the creativity, but they also see the knowledge, planning, experience, organization, and professionalism that support the result. For home stagers, designers, vacation rental stylists, and real estate professionals, the opportunity is to use content to do more than show what has been done. The greater opportunity is to help people understand why the work matters, what professional staging involves, and why the right expertise can make a meaningful difference in how a property is presented. That is how content moves beyond pretty pictures and becomes part of a stronger, more sustainable business. Need help creating content, IAHSP® Delivers 52 WEEKS of Marketing Promos to Members (login to access). For non-members the content is also available through our marketing store. IAHSP® - The International Association of Home Staging Professionals® - is the global industry association serving members from around the world. It is the oldest industry trade association founded on the three pillars of Excellence Education and Ethics. IAHSP® set the standard for those who qualify as a professional home stager and is the ONLY industry association that requires education from a qualified source in order to join. IAHSP® provides resources, education, events, partnerships with vendors for savings on business services and products for professionals who own and operate businesses serving home sellers, real estate agents, builders and property investors. Click here for more information about our history.

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