<< Back Whitney McConnell whitney.d.mcconnell@gmail.com | Work With Me I am a: My Accreditations: I offer these Services: Connect with Me About / Bio How can we do better next time? Normal Text Title Subtitle Normal Text My Work

<< Back Cristin Szarek cristin@thepegasusteam.com | Work With Me I am a: My Accreditations: I offer these Services: Connect with Me About / Bio How can we do better next time? Normal Text Title Subtitle Normal Text My Work

Featuring Nedra Hines Effortless Charm Staging HOME MEMBER SPOTLIGHT SPOTLIGHT SUBMISSION BEST OF HOME STAGING WINNERS IAHSP INDUSTRY AWARDS IAHSP SPOTLIGHT MAGAZINE EVERY BUSINESS HAS A STORY Up Effortless Charm Staging Published : Dec 16, 2022 Nedra Hines by IAHSP® About Member Spotlight Every business has a story. We want to share yours. The International Association of Home Staging Professionals is proud to highlight business owners and companies in and around the business of Home Staging, Real Estate, Design, and Short-term Rental, though our IAHSP Member Spotlight. Our goal is to highlight and explore the various business models and services that are offered throughout our ecosystem and community, giving both the public and our membership the ability to learn more about the businesses and services available through our vast network of service providers and businesses. Let's dive right into our latest IAHSP Member Spotlight. < Back Nedra Hines Effortless Charm Staging Follow on social media: https://www.effortlessstaging.com Contact Me Q. Thanks for taking the time to sit with us to share your story with our readers. Can you start out by sharing a little bit about you and your company? I’m Nedra with Effortless Charm Staging and we specialize in staging vacant homes in the Dallas / Fort Worth metroplex. Originally from a small town located just outside of Houston Texas, I graduated from Sam Houston State University with a degree in Finance and have lived in the Dallas area for over 20 years. In addition to vacant home staging, I offer occupied consultations and paint color consultations. I previously served as the VP of Membership of the Real Estate Staging Association (RESA) Dallas Chapter and continue my membership with RESA National. I have my Staging Design Professional and Master Color Consultant certifications with Staging Studio and Occupied Consultation Specialist certification with Bobbie McGrath. The training courses helped me discover what I don’t know I don’t know about Home Staging and what an involved business it is. The thing I love the most about the Home Staging industry is the commitment of the seasoned stagers and their willingness to elevate the profession so that we are respected for what we provide. When starting out, it’s very easy to think that staging homes will be fun and easy. Thankfully, I have my Project Management Professional certification because it’s mostly project management with a bit of flair! Q. Everyone has a story about how they got started, what was the inspiration or the catalyst for you starting your business? The story behind the business started in Corporate America, where I never really progressed the way most people do by getting multiple promotions over time. I was working for a mortgage company 7 years ago where the Senior VP expressed that she didn’t think I was a good fit for the position. I was completely shocked and saddened, and due to the wisdom that I have, I started looking at my blind spots. I had a conversation with someone who I consider to be a sharp and impactful coach. She said to me, “You’ll never be able to give them what they need because that isn’t your self-expression – go be who you are!” I took her advice and ran with it! I learned that trying to fit into a particular mold or follow someone else’s path doesn’t work for me. Q. What services do you offer? And why did you choose to offer those particular services? We offer Occupied Services, which include our Walk & Talk and Paint Color Consultations. We also offer Vacant Home Staging and the clients typically includes Real Estate Investors, Listing Agents and Homeowners who are looking to sell their property. The "why" behind offering these services is first of all, my passion is Vacant Staging and the overhead is expensive. I have a background in Finance and Project Management, so I tend to listen to stagers who have business acumen. An extremely beloved seasoned stager has often recommended to offer low-overhead services because it doesn't cost anything but our time. When times are slower on staging vacant homes, the revenue from consultations cover the overhead just fine. Q. Did you ever have a project or customer, where everything was going wrong or the project was challenging? Can you share about that time, and how did you find a solution, or over-come the challenge? I will admit that growing my business slowly has given me a lot of time to learn from others' experiences. Because of that, I can say that I've had one experience where a miscommunication took place. I was working with an agent who provided details on the staging and in her text she mentioning needing to schedule the cleaning lady. I assumed that she was going to schedule the cleaning lady to clean the property BEFORE staging day - doesn't everyone know to do that?! I have a clause in my contract that if the property isn't stage ready, that we charge a fee. Her client initialed that particular area of the contract, signed and paid for the staging. We arrived on staging day and the home wasn't cleaned. On top of that, there were strong odors present in property. When I called the agent, she confirmed the cleaning would take place AFTER staging day - because that makes sense, right?! In that moment of frustration, I put my certified project manager hat on and knew that I needed to honor the contract as it was written, which I did. I didn't like it and I honored the contract. Afterwards, I charged her client a fee, assuming he truly read the contract and understood it. The agent got upset about it and because I practice being wise, I called a longtime realtor friend who gets an A+ when it comes to professionalism. She said to me, "I don't want you to be out at an event, see this person and not feel good about the situation that's currently going on". I followed her recommendation of refunding the client his money and charging the realtor half of the fee. I then communicated to the realtor that because I'm looking to enhance my relationship-building skills, I will use this as a learning experience and make sure I provide transparency to the agent about the contract beforehand. Her hangup was that my company isn't like the other stagers she's worked with, and I confirmed that I've never had an agreement to be like another staging company. I want to point out that I originally intended to send the contract to her and she declined, confirming that she wanted to be left out of it. Going forward, I send a sample contract to the potential client, verbally confirm the property will be cleaned before staging day and include images to a "stage ready" hyperlink so they can see what we mean by stage ready. I do my best to help them help me. This experience taught me how important it is to have mentor friends in our corner. Life is going to happen and before I react, I take a deep breath and have a conversation with someone who is wiser than me, so they can guide me accordingly. brands that every home stager should know 1/4 Q. Running a business is not always easy. What have you learned about yourself and your business, since launching your company? I have learned that I enjoy project management and the unpredictability of what we do. My "thrill seeking" moments come from staging because I see it as opportunities for development. I've done a lot of personal and professional development over the years and staging gives me a room to practice what I'm learning. I've also learned that it's way more business and project management that I ever thought. Q. We've all had either an employee or a customer that makes what we are doing worth it all. Can you share with us a story about an employee, vendor or customer that really impacted you and touched your heart? I do my best to learn from all experiences and the one that impacted me the most is the situation where the miscommunication happened with the agent. I don't always learn anything when a situation goes well and trust me, I'm very thankful for those situations. It's the ones that challenge me to step out of my comfort zone that expand me as a professional. I will say the majority of my clients are like me - thorough communication, organized etc. Q. If you could go back in time and give yourself some advice on how to manage or grow your business, what advice would you give yourself? My advice would be to take formal training sooner rather than later. I'm analytical, which means someone can recommend that I do something, but unless they tell me WHY I'm doing it or the quantitative impact, I will not understand why I'm doing it. Formal training gave me insight into the business model, pricing, and they "why" behind my decisions. Q. If a potential client were reading this article right now, what would you tell them about you, your team or your business that would convince them to choose your company? I would tell a potential client that if they're looking to gain education, choose my company. The reason is because I've witnessed many stagers saying things because they can and they rarely have the facts and business acumen to back it up. There's absolutely nothing wrong with that and those stagers do get a lot of business. What makes my company valuable is that I'm interested in educating people so they can make the best choice for them, even if they hire another stager. Q. What is one fact about you or your business that most people might not know? I worked as a freelance makeup artist for many years and my first love is makeup! I was known as someone who could "beat a face!" lol Q. Where do you see your business going in the next 5 or 10 years? I see it adding additional services for Investors and staging Short-Term Rentals. Q. It was so great sitting with you to learn more about you and your company. How can people find out more about you and your business? Visit www.effortlessstaging.com to learn more about us and see our work! Q. Thank you so much for sharing your story with IASHP! You're welcome and thank you for asking! Articles. by IAHSP® Share this Article on Facebook Every business has a story. Articles by IAHSP wants to tell your story. With Articles, we highlight the many businesses that make up and surround the business of Home Staging and Real Estate. We feature local businesses to learn how they got started, what makes them unique and where they are heading. Share the stories you read with your social network and help others discover local businesses that are doing amazing things, globally. Every business has a story. We want to share yours. Get featured on Articles Previous Next Partnership Sign Up Now Partnership Get Trained Sponsored Shop Now Partnership Learn More IAHSP Official Shop Now Sponsored Shop Now Partnership Shop Now IAHSP Official Share Your Thoughts Sponsored Shop Now

<< Back Layla Ortega Stagingdesigndoctor Drlaylamay@gmail.com 9546109150 Fort Lauderdale | Florida United States President Work With Me I am a: Home Stager My Accreditations: I offer these Services: Occupied Home Statging Connect with Me About / Bio How can we do better next time? Normal Text Title Subtitle Normal Text My Work

<< Back Barbara HEIL-SONNECK barbara@homedesign2sell.com | Work With Me I am a: My Accreditations: I offer these Services: Connect with Me About / Bio How can we do better next time? Normal Text Title Subtitle Normal Text My Work

Featuring Marcyne Touchton Domaine Staging & Design HOME MEMBER SPOTLIGHT SPOTLIGHT SUBMISSION BEST OF HOME STAGING WINNERS IAHSP INDUSTRY AWARDS IAHSP SPOTLIGHT MAGAZINE EVERY BUSINESS HAS A STORY Up Domaine Staging & Design Published : Dec 31, 2022 Marcyne Touchton by IAHSP® About Member Spotlight Every business has a story. We want to share yours. The International Association of Home Staging Professionals is proud to highlight business owners and companies in and around the business of Home Staging, Real Estate, Design, and Short-term Rental, though our IAHSP Member Spotlight. Our goal is to highlight and explore the various business models and services that are offered throughout our ecosystem and community, giving both the public and our membership the ability to learn more about the businesses and services available through our vast network of service providers and businesses. Let's dive right into our latest IAHSP Member Spotlight. < Back Marcyne Touchton Domaine Staging & Design Follow on social media: https://www.domainestaging.com Contact Me Q. Thanks for taking the time to sit with us to share your story with our readers. Can you start out by sharing a little bit about you and your company? I started back in 2006, when nobody knew what Home Staging was. I spent all year educating realtors and homeowners about what it was. Now that Home Staging is a household term, I differentiate myself from the others, and educate them on the importance of Accreditation, as Home Staging Industry is not a regulated industry. Q. Everyone has a story about how they got started, what was the inspiration or the catalyst for you starting your business? I told my husband, "I was told that I'd be great at home staging... there's a company out West that started it all, I'd like to train with StagedHomes." We decided to wait til our daughter was a little bit older. It was a God thing,... a few months later, my husband ended up working w/Barb Schwartz! After working and getting to know her better, he summoned the courage to tell her that I was really wanting to take a course, to which she replied, "send her out here, and I'll train her myself!" Q. What services do you offer? And why did you choose to offer those particular services? In this market, you really have to diversify services. Introducing Design Services right after the Pandemic, was what not only saved my business, but help it thrive like never before! I'm sure as we are heading toward a tougher real estate market, home staging will be in even more demand. And luxury services, such as design, may shrink. It is important to keep up with what's going on in the real estate sector, as well as the economy. We do stagings, full service design and consultations. We even started a furniture rental business, in the middle of a pandemic, because the need was so desperate. Now it is two distinct different companies. I use the staging furniture business for all my vacant stagings, and it has revolutionized the way I do stagings. I literally get to be the HGTV designer that points and wave my hand, and I've got a company that delivers and installs it with a white glove service. Q. Did you ever have a project or customer, where everything was going wrong or the project was challenging? Can you share about that time, and how did you find a solution, or over-come the challenge? We had a challenging situation. The client was upside down on his house. He was depending on selling his home to get any money out, but in the meantime, his house was in deplorable conditions. His family left to the West Coast without him, so he could sell the house. He was in poor health, and did not have the funds to do what needed to be done in order to sell for top dollars. I did a consultation telling him everything that needed to be done, including remodeling his kitchen, which included knocking down a wall. Of course, he couldn't pay for it but I could tell he really believed in my vision, and was convinced that that was the only way he could come out on the other end. We went back and forth, and I was very empathetic to his condition, so much so, I decided to invest and fund the project. I never have done that before. Business is business, and I did make a percentage for the loan in order for us to do all this, and the ending was beautiful. He sold for top dollars, got his money back from the house (and then some), we got paid at closing, realtor was extremely happy, and most importantly, he could move out West to be reunited with his wife and daughter. brands that every home stager should know 1/4 Q. Running a business is not always easy. What have you learned about yourself and your business, since launching your company? I have learned that we think businesses are a reflection of who we are, therefore, we sacrifice everything for it losing ourselves in the process. It is TOUGH to get a healthy work/family balance having your own company. We went through growing pains as a company, as a family. Since then, I put God first, Family Second, and then business. Being a mom entrepreneur, I try to make sure I wake up extra for myself in the am, try to knock out everything in my day and wrap up for evening time. I let it slip last year as it was a very busy year, but that's my New Years resolution. Q. We've all had either an employee or a customer that makes what we are doing worth it all. Can you share with us a story about an employee, vendor or customer that really impacted you and touched your heart? I had a client who has had me design for her many times. The last time was for her son. I am not hip, so I don't know what a 14 year old is into, but he educated me on what's in and what he wanted. This was years ago before colored programmable lights were popular. I created a moulding for him so it wouldn't look too bachelor and modern like, mixed in with some basic PB bedding and wood furniture, and it is one of my favorite projects. The best is that his mom videotaped him jumping up and down yelling how much he loves it. Q. If you could go back in time and give yourself some advice on how to manage or grow your business, what advice would you give yourself? When you are too busy to sleep or eat, get help. It is hard to ask for help because you think you are going to catch up, "one wkend" or "one night" but it turns into a lifestyle. When you are missing out on everyday things, you need to determine where you need help and outsource it or hire someone to do it. Q. If a potential client were reading this article right now, what would you tell them about you, your team or your business that would convince them to choose your company? We love what we do and everyone in our team embodies that and are easy to work with. I used to be at a point in my own company where my one employee made it so miserable to come to the office, I wanted to quit. I found out my clients were treated in the same light, and they didn't like calling on my company in case they'd have to deal with her. Now my criteria for hiring is, (assuming their talent and skillset is top notch), do I like being w/this person? Are they easy to get along with? Q. What is one fact about you or your business that most people might not know? I was selected as one of the MyKirklands, National Designer. I won that award along w/other designers from all over the country. We had fun, going to their headquarters in TN and did a few design workshops and PR stints. Q. Where do you see your business going in the next 5 or 10 years? I see the business being a well oiled machine with teams and systems in place, and braced for scaling up. I always dreamed of franchising, but now, I think I would like to just grow it. Q. It was so great sitting with you to learn more about you and your company. How can people find out more about you and your business? They can go to my website to see all that I do. I hate to admit it, I have not regularly kept up with the photos - it is on my list for next year to be more consistent with that. Q. Thank you so much for sharing your story with IASHP! Thank you for taking the time with me. Articles. by IAHSP® Share this Article on Facebook Every business has a story. Articles by IAHSP wants to tell your story. With Articles, we highlight the many businesses that make up and surround the business of Home Staging and Real Estate. We feature local businesses to learn how they got started, what makes them unique and where they are heading. Share the stories you read with your social network and help others discover local businesses that are doing amazing things, globally. Every business has a story. We want to share yours. Get featured on Articles Previous Next Partnership Sign Up Now Partnership Get Trained Sponsored Shop Now Partnership Learn More IAHSP Official Shop Now Sponsored Shop Now Partnership Shop Now IAHSP Official Share Your Thoughts Sponsored Shop Now

<< Back Sundee Steele sundeesteele@gmail.com | Work With Me I am a: My Accreditations: I offer these Services: Connect with Me About / Bio How can we do better next time? Normal Text Title Subtitle Normal Text My Work

<< Back Jennifer Miller jenn@jennuwinedesign.net | Work With Me I am a: My Accreditations: I offer these Services: Connect with Me About / Bio How can we do better next time? Normal Text Title Subtitle Normal Text My Work

<< Back Karim Rebeiz krebeiz00@gmail.com | Work With Me I am a: My Accreditations: I offer these Services: Connect with Me About / Bio How can we do better next time? Normal Text Title Subtitle Normal Text My Work

Participate Take a Survey for a chance to win* up to 50% OFF of our online Courses! www.iahsp.com/surveys-and-more Earn 100 IAHSP Bucks® for Every Submission You Complete – It's Quick and Worth It! Select a survey button below to start Regional Summit Survey CommUnity Power Calls Survey Home Staging Statistics Submission Best of Home Staging Submission Home Staging Calculator Step Up 2 Service Regional Summits Survey We’re bringing the power of IAHSP closer to home in 2026! Our upcoming Regional Summits will deliver the high-impact education, valuable networking, and exclusive vendor access you love—right in your region. This quick survey helps us choose the best topics, and formats—and gives you the chance to raise your hand if you’d like to get involved locally. Your responses are confidential and will be used in aggregate to guide our planning. Click Start to begin ( Note: fields with " * " are required fields) Start PLEASE TAKE A MOMENT TO ANSWER THIS SURVEY SO WE CAN SERVE YOU THE BEST! CommUnity Power Calls provide Valuable Education with Timely Topics, Expert Guest Speakers, plus IAHSP and Industry Updates ALL CALLS WILL BE RECORDED AND UPLOADED TO THE MEMBERS' AREA Your Fist Name Your Email Your Last Name Your Phone Numer Please let us know topics you would like discussed Would you like to... Co-host a session with a topic of interest to you? Recommend someone as a guest speaker Guest Speaker Information Submit Staging Industry Statistics Email (This is required to send the final Statistic Report Publications)* City* State/Providence* Country* Do you have more than 1 company location? * Yes No How many years have you been in business? * 0-3 3-5 5-7 7-10 10-12 12-15 16+ How many properties do you and/or your team stage annually?* 0-50 50-100 101-150 151-200 201-250 251-300 301-350 351-400 401-450 451-500 501-600 601-650 650+ For the majority of your staging work, what is the average price point of the properties?* $100K-$250K $250K-$350K $350K-$500K $500K-$750K $750K-$950K $1M-$1.5M $1.5M-$2.5M $2.5M+ How would you define your current real estate market?* HOT market - houses are selling very quickly in all price points CORRECTING MARKET - the market has slowed. Lower price points sell quickly and higher priced properties sit longer BALANCED MARKET - the market is favorable to both Buyers and Sellers equally SLOW - houses are taking 6 months or longer to sell What percent of your business is Consultations?* 0% 1-10% 11-20% 21-30% 31-40% 41-50% 51-60% 61-70% 71-80% 81-90% 91-100% What percent of your business is Occupied Staging?* 0% 1-10% 11-20% 21-30% 31-40% 41-50% 51-60% 61-70% 71-80% 81-90% 91-100% What percent of your business is Vacant Staging?* 0% 1-10% 11-20% 21-30% 31-40% 41-50% 51-60% 61-70% 71-80% 81-90% 91-100% What percent of your business is Design Work? (re-design, decorating, short-term rental)* 0% 1-10% 11-20% 21-30% 31-40% 41-50% 51-60% 61-70% 71-80% 81-90% 91-100% Do you provide additional services?* Yes No Do you Stage Luxury Properties?* Yes No Both Average & Luxury Did any of your Staged properties reduce in price prior to going under contract?* Yes No Did any of your Staged properties sold OVER LIST?* Yes No Tell us about one of your best successes:* Do you have any Courses you have Created and/or Teach?* Yes No Are you currently or have been featured on any Home Staging related Television shows?* Yes No Thank you for completing the survey. Your responses will allow us to deliver accurate data to our industry members and the clients we serve Submit Best of HOME STAGING, REAL ESTATE and DESIGN Nominations Submittals must be for those who own and operate Home Staging, Real Estate and/or Design Businesses. NOTE: Virtual Staging will not be recognized or included in this recognition. First name* Last name* Email* Phone* Who are you Nominating?* yourself someone else WHAT IS THEIR NAME? (first and last) What is THEIR Company Name? * What is their City, State/Providence & Country?* What is THEIR Email? (We need this to inform them about their nomination) What is THEIR City, State/Providence & Country? Link to Website What Best of Home Staging, Real Estate and Design Recognition are you nominating for? * Staging/Design Excellence (only) Staging/Design Excellence & Client Care Excellence Staging/Design Excellence & Industry Leadership Client Care Excellence (only) Client Care Excellence & Industry Leadership Industry Leadership (only) The Trifecta (Staging Excellence, Client Care Excellence & Industry Leadership) The Trifecta (Design Excellence, Client Care Excellence & Industry Leadership) The Superfecta (Staging Excellence, Client Care Excellence, Industry Leadership, Design Excellence) STAGING EXCELLENCE: Whether nominating yourself or someone else, explain why this individual deserves recognition in this category. Upload images (UP TO 5) that showcase their work. Upload Images CLIENT CARE EXCELLENCE: Whether nominating yourself or someone else, explain why this individual deserves recognition in this category. Be Specific and include client testimonials if possible. INDUSTRY LEADERSHIP: Whether nominating yourself or someone else, explain why this individual deserves recognition in this category.Nominees should be serving OTHERS in the industry as a mentor, coach, trainer, educator, chapter leader, board member, etc. DESIGN EXCELLENCE: Whether nominating yourself or someone else, explain why this individual deserves recognition in this category. Upload images (UP TO 5) that showcase their work. Upload Images Submit PLEASE SUBMIT YOUR INFO TO RECEIVE THE CALCUALTOR TOOL First name* Last name* Email* Contact #* City* State/Providence* Country* CURRENT IAHSP MEMBER* YES NO Submit Discover IAHSP Benefits Whether you are just starting out or looking to take your business to the next level, IAHSP® has something to offer. So why wait? Not a Member Yet? Learn More

<< Back Dannickova Gomez dannickova.gomez@gmail.com | Work With Me I am a: My Accreditations: I offer these Services: Connect with Me About / Bio How can we do better next time? Normal Text Title Subtitle Normal Text My Work

Learn about the instructors for the ASPM-SCALE Course - with 80+ years of collective experience, 18,000 properties staged and/or sold, and 50,000+ people educated by them, you WANT to learn from the best. Learn About the ASPM-SCALE Course Instructors and WHY they are the BEST to Learn how to Level Up! Jennie Norris is the Chairwoman for the IAHSP®, International Association of Home Staging Professionals®, the only global home staging industry association with members in 38 countries and growing. In this role, she’s determined to help its thousands of home stagers, interior designers and real estate professionals around the world to thrive in ways they never imagined. She is a changemaker, a torchbearer, and a champion of the industry. She is the creator of the Accredited Staging Professional Master® (ASPM®) – SCALE Course and leader of the team that has taught staging professionals around the world, providing incredibly valuable insights to students looking to level up their business, staging skills and ultimately create a sellable business asset. Jennie is an international expert and speaker on the subject, has created multiple courses, and has educated thousands of real estate, home staging and design professionals in seminars, courses and conferences throughout the world including London, Milan, Rome, Lisbon, Madrid, Warsaw and Athens. She is a published author of two books written to help industry colleagues grow and thrive. Since 2003, Jennie has served in leadership in the home staging industry, was the first IAHSP® Business Coach, started the very first chapter of industry members, provided the first statistical summaries to support staging, authored two industry books, launched the first industry LIVE Talk Show and podcast, created the first industry magazine, wrote numerous industry guides, marketing and business publications. In 2024, Jennie launched the industry Brain Trust and Leadership Academy, as well as the Young Professionals in Home Staging and Design to mentor and encourage future leaders to step up to service and grow the industry into the future. In 2016 she initiated the European chapter of IAHSP® and helped with its official launch in 2018. The evolution of IAHSP® Europe to EAHSP to GAPHS would not have occurred without her and IAHSP’s strategic involvement, financial support, and identification of leaders that have grown the profession of Home Staging in Europe. As the Chairwoman and CEO of IAHSP®, she has helped support the growth of staging in other countries including South Africa, Australia, Mexico, Brazil, Peru, Argentina, Russia, Canada, and Japan by cultivating leadership and providing resources for growth. Jennie graduated from UCLA with a degree in PsychBiology, and after a successful career in marketing and business development, she left the corporate world to raise her family of four children and eventually start a home staging business. Since 2002, Jennie has owned and operated successful Staging companies providing occupied and vacant home staging services. She and her staging teams have staged 7,200+ properties in California and Colorado. She has earned 14 industry credentials to advance her expertise. She has been decorated with honors such as Innovator of the Year, Top 100 in Real Estate, Industry Trailblazer, Top 100 Most Influential in Home Staging, nine consecutive Best of Home Staging Awards for Staging Excellence, Design Excellence, Client Care and Industry Leadership, multiple individual awards for her and her team’s Staging work on vacant, occupied and luxury homes. She is the first recipient of the IAHSP® Spirit Award, the only two-time winner of the Staging Award of Excellence and is 2021 inductee into the Home Staging Hall of Fame. It is her commitment to advancing the professionalism of the home staging, design and real estate industries that drives her daily actions. Sandra Holmes is the CEO of Luxe Home Staging and Design and is known as one of the most successful women in the home staging industry. She is part of the Accredited Staging Professional Master® (ASPM®) – SCALE Course Team that has taught staging professionals around the world, providing incredibly valuable insights to students looking to level up their business, staging skills and ultimately create a sellable business asset. Those who know her call her a “Force of Nature,” because she is committed to being the best, having fun and enjoying life to the fullest with her family, friends, and colleagues. Since 2005, Sandra has devoted her time, energy, ideas, and creativity to the home staging industry, growing the top, multi-awarded and successful company serving the South Florida market. She has been recognized internationally as a leader, educator, speaker, mentor, and motivator in the home staging, real estate, and design industries. Prior to Staging she was a Realtor® and found her passion in helping her clients get the best results when selling. Her transition to home staging was because she saw a need for the service in her region, and realized there were no qualified professionals offering staging. Always up for a challenge, Sandra established her business and used her excellent communication and sales skills to create the demand for her services that provided results others were not achieving. With her creative talent and eye for design, home staging was a natural fit, and she became the preferred stager for clients who wanted an elevated selling experience. Sandra was the first stager in South Florida to establish and set the standard for luxury properties, eventually rebranding her original company, Home Staging Solutions to Luxe Home Staging and Design where she put the focus on the luxury property category that is in high demand in her region. She was part of the first designation course for Luxury Certification in the home staging industry and continues to lend her expertise to added education to help others increase their success and earnings. Luxe Home Staging and Design also provides stylish design for short-term rentals that are in high demand in their market, and Sandra once again was the pioneer for stagers looking to not only provide stylish design, but also earn income from being a property owner and host for the short-term rental property industry. Sandra has been recognized numerous times for her excellent staging work as an outstanding individual stager, receiving the Staging Award of Excellence, which is the highest home staging industry award. She and her teams have won awards for their staging work in multiple categories and their team is recognized as one of the top in the world. Sandra has provided her expertise as an awards judge for the building industry in Houston, international staging awards in Europe, and annual industry awards for staging associations. With her passion to help sellers, Sandra and her team have staged over $3 billion dollars of real estate, including multi-million-dollar properties that sell furnished to buyers who fall in love with their design inspirations. In addition to Luxe Home Staging and Design, Sandra is one of the Executive Vice Presidents and Board Members of the International Association of Home Staging Professionals® (IAHSP®). She is a Certified Accredited Staging Professional Master® Course Trainer with Stagedhomes.com and helps educate realtors and new home stagers from around the world. Blair Hamaty created Setting The Space in 2005 and has grown it to become one of the largest home staging and design companies in the world. He is part of the Accredited Staging Professional Master® (ASPM®) – SCALE Course Team that has taught staging professionals around the world, providing incredibly valuable insights to students looking to level up their business, staging skills and ultimately create a sellable business asset. From humble beginnings Blair and his husband, Will, developed a dynamic company that exploded into a nationally and internationally recognized design firm. Setting The Space has completed projects in Massachusetts, New Hampshire, Rhode Island, Connecticut, Maine, New York, Maryland, Pennsylvania, Virginia, Florida, Texas, Tennessee and France. Speaking engagements due to their success have taken them to France, England, Mexico, and Canada as well as all over the United States. The knowledge and innate talent Blair has, combined with his indomitable spirit, have pushed this company to be a unique force in their industry. Blair is a vibrant and engaging personality whose passion for home staging exudes from his very soul. His background in design and sales made him a leader in every company for which he ever worked. In his own company Blair has forged the way for other home stagers by being the first to conquer the wholesale market by breaking down barriers that prevented smaller companies from buying on the world platform. As a leader in his industry Blair assists other small businesses as well in their quest to exceed and grow. The success of Setting The Space necessitated the creation of an interior design firm as well. The design firm was so successful that Blair then decided to grow the company further by opening retail stores. There are now several Setting The Space retail stores. Blair continues to devote his time to helping and coaching other entrepreneurs to create and grow their businesses as well. Blair is a true entrepreneur and understands revenue and cash flow and the need to diversify. To date he has created over 11 revenue streams of income from the initial staging business he launched two decades ago. Those privileged to learn from his honest and open dialogue will come away inspired and encouraged to grow the company of their dreams. Blair serves in leadership in IAHSP® and uses his experience to continue to help other business professionals thrive. Will Hamaty is the Creative Director and President for the Design Team at Setting the Space. He is part of the Accredited Staging Professional Master® (ASPM®) – SCALE Course Team that has taught staging professionals around the world, providing incredibly valuable insights to students looking to level up their business, staging skills and ultimately create a sellable business asset. Together with Blair, Will has helped grow the business from a small garage operation into a multi-divisional enterprise encompassing high-end real estate staging, full-scale interior design, and multiple retail home decor stores on a global level. Will has a natural talent and ability to envision the transformation that will take place under his design direction and turn a vision into realities his client love. Whether designing commercial offices and lobbies, retail stores, enhancing and updating residential homes, or redesigning restaurants, short term and mid term rental properties, and hotels, Will is able to create fresh designs and is inspired by every challenge. Will even tackled a new construction, custom, residential home building project from the ground up where he made all design decisions from layout, finishes, fixtures flooring, cabinetry and counters, his client trusted Will to essentially build their home. That shows the level of trust he has developed through the years because he delivers a beautiful design aesthetic. BACK TO TOP