BUYER TREND SPECIALIST - DEMOGRAPHICS, DESIGN TRENDS, PROPERTY STYLES, STATS

In this course, Jennie Norris provides and in detailed overview and training on buyer trends, demographics and what factors impact the buyer as they experience the home environment while shopping for a home to purchase. Many factors impact a buyer’s decision, from the color and tomes used in paint, fabrics and materials. To the way a room is utilized to display the room to appear full and open.
 
When presenting a property for sale, it is ALL about the Buyer and ensuring the presentation of that property appeals to the target demographic.
Course Overview:
1. About the trainer
2. Main demographic groups
3. Who buys what and why
4. How you will be found for business
5. Design Trends
6. Terminology
7. Color trends – Exterior and Interior
8. What is in and out of trend
9. Material trends – Flooring, fixtures, counters, hardware, appliances, and cabinets
10. Top improvements for the highest rate of return
 
Upon completion of the course, you will receive:
• The BTS Logo (PNG File) for use on your website, email, signage, etc.
• An Authenticated BTS Certificate (PDF)
• Handouts referenced in the course - style sheets
• 2024 Staging & Design Trends Webinar