The CommUNITY Power Calls are a monthly initiative from the International Association of Home Staging Professionals® (IAHSP®), created to inspire, educate, and connect. Each month, we bring you fresh topics, dynamic guest speakers, and powerful conversations designed to fuel both your business and your personal growth.

These calls are your opportunity to experience what makes IAHSP so unique — a supportive, engaged community that thrives on real talk, real value, and real connections. Whether you’re seeking motivation, actionable strategies, or a deeper sense of belonging in the industry, our CommUNITY Power Calls deliver it all — one conversation at a time.

Stop Playing With AI. Start Putting It to Work.

AI Beyond Posts, Pictures & Prompts

Most home staging professionals have experimented with AI. Perhaps you have used it to write a social media post, create an image, draft an email or come up with a few content ideas.

But that is only a fraction of what AI can do.

In this practical one-hour CommUNITY Power Hour webinar, Debi Katsmar will take AI beyond content creation and explore how it can support the day-to-day operation and growth of your home staging business.

You will discover practical ways to use AI to:

• Research potential clients, referral partners and local market opportunities

• Prepare for sales conversations and client consultations

• Improve proposals, presentations and follow-up

• Create processes, checklists, forms and standard operating procedures

• Summarize meetings and turn conversations into action items

• Analyze business information and identify patterns or missed opportunities

• Strengthen customer service and communication

• Reduce time spent on repetitive administrative tasks

• Work more effectively with the software and systems you already use

• Think through business challenges and make more informed decisions

Debi will also discuss the important side of using AI responsibly, including accuracy, privacy, confidential client information and the situations in which human experience and judgement must continue to lead.

This session is designed to help you stop treating AI as a novelty and start seeing it as a practical business assistant. You will leave with new ideas, useful examples and a clearer understanding of where AI could save time, improve consistency and support your business.

No advanced technical knowledge is required. Whether you are just beginning to explore AI or already use it regularly, this session will help you think beyond posts, pictures and prompts.

About Debi Katsmar

Debi Katsmar is the Director of Operations for the International Association of Home Staging Professionals® and the founder and marketing strategist behind Prowl Communications, a full-service marketing agency and consultancy based in Niagara, Ontario.

With more than 40 years of experience in marketing and over 35 years as a business owner, Debi understands what it takes to adapt, make practical decisions and keep a business moving forward as technology and customer expectations change.

Her work combines marketing strategy, business consulting, CRM systems, automation and technology. Debi has experience with more than 200 business tools and holds certifications in marketing strategy and email marketing. She is also a Zoho Authorized Partner and has been a Certified Constant Contact Solution Provider since 2006.

Known for making complicated ideas easier to understand, Debi focuses on practical applications rather than technology for technology’s sake. Her goal is to help business owners find the right solution for what they actually need—and put it to work in a way that saves time and supports meaningful business growth.