Jennie Norris
President & CEO
at Stagedhomes.com, IAHSP Chairwoman, and owner of Sensational Home Staging
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I am passionate about the home staging industry and ensuring it thrives now and well into the future. Sharing specifics of what works to grow a successful business including what does not work, and giving in-depth information, tips, and plans for building a very successful and profitable business is the focus of my presentations.
Register early for the 2023 IAHSP Conference and Expo!
I am the Chairwoman for the IAHSP®, International Association of Home Staging Professionals, the largest industry trade association in the world—and am determined to help our members of real estate professionals and stagers across the globe to thrive in ways they never imagined. I have educated thousands of real estate agents and stagers around the world, and love sharing my knowledge of the industry to help others succeed.
Decorated with honors such as Innovator of the Year, eight consecutive Best of Home Staging Awards in multiple categories, multiple individual awards for our company's Staging work, and the only two-time winner of the Staging Award of Excellence, I live and breathe the art and science of home staging. For the past 20 years, my staging team has had the privilege of working with clients to Stage over 6,200 properties. Since 2002, I have dedicated my life as a preeminent authority in field. to be a changemaker, a torchbearer, and a champion of the industry.
Recognized as the Top 100 Most Influential People in Real Estate and one of the Top 100 Most Influential People in the Home Staging Industry, I am an international expert and speaker on the subject and the author of the go-to best selling marketing book for anyone working in the field: "Marketing Made Simple – The Key to Succeeding in the Home Staging Industry" and the upcoming, "True Confessions of a Stagerpreneur.". I am an Accredited Staging Professional Master® (ASPM®), and part of the elite group of professional home stagers to have earned the rare double certification of ASP® and ASP® Master, in addition to 12 other industry designations and credentials.
I am also the President and CEO of the world’s leader in home staging training, StagedHomes®, providing quality education for real estate agents and staging pros to help them thrive and succeed in business. I have helped create curriculum to provide cutting edge, timely education to those who want to succeed in home staging.
As the owner and CEO of Sensational Home Staging, I am the energetic, passionate force driving the most awarded and credentialed home staging company in Colorado. The Sensational Home Staging team stages properties throughout the region, from modest to multi-million dollar, occupied and vacant. Our goal is to help clients maximize profits by making their property more appealing and more marketable to target buyers.
Credentials:
AWARDS AND MEDIA FEATURES:
• Best of Home Staging - Eight Time Award Trifecta Winner: Staging Excellence, Client Care, Industry Leadership
• Recipient of the Innovator of the Year Award
• The ONLY Two-Time Recipient of the Barb Schwarz Staging Award of Excellence
• First Recipient of the IAHSP Spirit Award voted on by industry peers
• President’s Award – Placer WCR
• Member of the Year – Placer WCR
• Participant in ABC’s 20/20 and NBC’s The Today Show Home Staging Features
• Featured on ABC, NBC, CBS, FOX news affiliate programs in local market
• HGTV Features: House Hunters
• Featured Contributor - Inman, Realtor Magazine
• HGTV Design on a Dime and Sensible Chic – Macy’s Home seminars
• Dale Carnegie Sales Course – Course Graduate and Sales Talk Champion
EDUCATION:
• IAHSP® Sales & Marketing Specialist - 2022
• IAHSP®-Cultural Diversity Expert – 2021
• IAHSP®-SSS – Senior Staging Specialist - 2020
• IAHSP®-STRS – Short Term Rental Specialist – 2020
• IAHSP®-ISC – Investor Staging Consultant - 2019
• IAHSP®-LHS – Luxury Home Staging Specialist - 2018
• IAHSP®-Color Basics – Color Course Training – 2017
• ASP®-BTS – Buyer Trends Specialist - 2014
• ASP®-SRS – Accredited Staging Professional Senior Specialist – 2012
• ASP®-REO – Accredited Staging Professional REO Specialist – 2012
• IAHSP®-Premier Designation – top business practices – 2012-Present
• Accredited Staging Professional Master® (ASPM®) - 2004
• Accredited Staging Professional® (ASP®) – 2002
SPEAKING ENGAGEMENTS:
• Featured Speaker - EASHP Conference Portugal 2022
• Real Estate Instructor Presenting ASP® Course in following locations: Arizona, California, Colorado, Delaware, Florida, Illinois, Indiana, Kentucky, Maryland, Massachusetts, Michigan, Nevada, New Mexico, Ohio, Pennsylvania, Rhode Island, Tennessee, Texas, Virginia, Washington State; Toronto, Vancouver
• Denver Design District – Featured Panelist
• Featured Speaker – Maryland Assoc of Realtors State Convention
• Featured Speaker – Triple Play Realtor Convention (NY, NJ, PA)
Featured Speaker for Standard Pacific Homes Sellers’ Seminar
• Featured Speaker for Pulte, Lennar & Centex Homes Sellers’ Seminars
ASSOCIATIONS AND LEADERSHIP:
• Member, International Association of Home Staging Professionals® (IAHSP®) 2003 – Present
• Ethics and Special Project Director, IAHSP® International Board – 2011-2012
• President, International Association of Home Staging Professionals® - 2009-2010
• Vice President, International Association of Home Staging Professionals® - 2003- 2008
• Director of Training, Stagedhomes.com –2005-2006
• Stagedhomes.com Business Coach – 2002-2005
• International Chapter Coordinator, IAHSP® - 2003 - 2006
• Founder, Greater Sacramento Regional IAHSP® Chapter
• President, Greater Sacramento Regional IAHSP Chapter, 2003 - Present
• IAHSP® Convention Co-Chairwoman 2004, 2005 2006
• Featured Speaker – 2003-2023 IAHSP® Annual Educational Conferences
• Member of the StagedHomes.com Business Advisory Board
• Denver Mile High Chapter WCR Affiliate Member
• Placer County WCR Affiliate Member and Board Member – Decorations Chairperson
• El Dorado Hills County WCR Affiliate Member
• Sacramento County WCR Affiliate Member
• American Business Women’s Association – Sierra Rose Chapter
• Building Industry Association (BIA) of Superior County Affiliate Member
• Preferred Home Staging Partner with Pulte Homes Home Staging Program
• Bachelor of Arts, Psychology/Biology - University of California, Los Angeles (UCLA)
Sheraton New Orleans Hotel
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