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come and grow with us
Established in 1999, the International Association of Home Staging Professionals ® (IAHSP®) made history as the first trade association exclusively dedicated to guiding the Home Staging Industry. Drawing inspiration from esteemed associations like NAR®, ASID, and the National Speaker Association®, IAHSP set out to provide valuable benefits, guidance, and resources to industry professionals.
What distinguished IAHSP? We proudly stand as the sole association that mandates credentials for membership, ensuring our members possess a robust educational foundation in home staging, real estate and/or design by graduating from an approved course or demonstrating excellence in their current business and understanding the principles of Home Staging and design. Since 2018, IAHSP® has expanded its global footprint, uniting thousands of members from around the world.
IAHSP® serves as a global leader, offering members access to local community networking groups, annual conferences, and a wealth of online continuous educational resources. Our unwavering commitment to ethical standards ensures we remain a dependable source for industry inquiries.
At the helm of our Association are industry experts who own and operate successful home staging, design, and/or real estate businesses who intimately grasp the challenges and needs of our members. Our dedication runs deep because we are business owners whose livelihoods depend on the industry’s success. We proudly support our families, teams, and, most importantly, our valued members.
PROGRESS & Events
2019
IAHSP® hosts annual educational conference and Industry Awards in Nashville with Candace Olson, Thom Felicia, and Carson Kressley as Keynotes.
IAHSP® Chairwoman attends global leadership event in Vienna bringing association leaders from multiple countries together to discuss future growth.
Added Stakeholders, Leslie & LeAnn Kramer and Kathryn & Kimberly Swan.
2018
United Kingdom joins EAHSP as an affiliate association.
Advance Stager Business Portal established on IAHSP® platform.
2018
IAHSP® hosts annual educational conference in Charlotte, NC with The Scott Brothers as Keynotes.
IAHSP® lanches the HOME Magazine.
Inaugural European Home Staging Conference held in Rome, Italy involving participation from 14 countries.
Chairwoman and other leaders Speak at the EAHSP Conference.
2018
2016
IAHSP® Leadership opens membership to industry professionals educated outside of ASP®
2017
IAHSP® hosts educational conference in Fort Lauderdale, FL with Jeff Lewis as Keynote.
Jennie Norris launches the Home Staging Talk Show LIVE - first Live Stream industry talk show on Facebook
2016
IAHSP® founder sells association to Jennie & John Norris with minority Stakeholders, Sandra Holmes, Lyn Spaeth, and Bette Vos.
IAHSP® launches the Best of Home Staging Industry Recognition
2018
Jennie Norris works with Sanja Radovanovic and Verena Mumford to form IAHSP® Europe, established, expanding global reach
Affiliate relationship with Home Staging Italia and Japan General Home Staging Association
2005-2016
2005
IAHSP® launches Vendor Partner Program and negotiates relationships with companies providing special discounts to IAHSP® members
2005
Launch of Worldwide Staging Service Week® (WWSSW). Annual service contributions exeeding $500 million
2004
Annual educational conference held to advance members businesses
Lauch of the IAHSP Foundation - Non-Profit to support WWSSW
1999
Establishment of IAHSP® by Barb Schwarz, the pioneer and creator of Home Staging with goals of advancing ASP Graduates and solidifying the industry
2002
Introduction of the first ever industry and association Regional Chapter in Sacramento, under the leadership of Jennie Norris.
100 regionals chapters established globally.
2003
2003
First Home Staging Industry Educational Conference and Awards Ceremony held in the SF Bay Area
2020
Proposal and formation of the Staging Industry Diversity Coalition by Chairwoman Jennie Norris, who appoints Deborah Plowden as SIDC Director
IAHSP® hosts Virtual Conference due to pandemic.
2021
Creation of resources for Real Estate Agents and Affiliate Vendors.
Introduction of advanced education initiatives and collaborative partnerships
2021
IAHSP® hosts the only LIVE educational conference and Industry Awards in 2021 in Denver with Chris Widener, Ravi Hutheesing, and DeShauna Barber, and Jonny Fowler as Keynotes.
2022
Home Staging Industry turns 50 years
IAHSP® continues to support industry professionals with conferences held in locations such as Seattle, Chicago, San Francisco and Whidbey Island.
2024
IAHSP® partners with AndMORE and the LV Market Center to host FIRST educational conference embedded within a wholesale market.
Orlando Reyes, Sr. appointed COO of IAHSP®.
2023
IAHSP Leadership teaches FIRST Masters Course in Europe in London. Chairwoman and Sr Exec VP speaks in Milan, Madrid, and Warsaw to real estate agents and stagers to advance their success.
IAHSP® launches the HYVE-Pro Platform - a clearinghouse for business education and way for eductors to earn money.
2023
IAHSP® hosts annual conference in New Orleans with Jonny Fowler as Keynote.
IAHSP® appoints Amy Powers as President.
IAHSP® expansion into South Africa, Argentina and Peru
2022
IAHSP® Chairwoman and leaders travel to Portugal to support and speak at the EAHSP Conference.
Orlando Reyes, Sr. appointed Membership Director.
2025
EAHSP hosts European Conference in Athens, Greece. Jennie Norris, John Norris, Sandra Holmes and Blair Hamaty speak and teach the Luxury Home Specialist Course and ASP RE Course.
2025
The 2nd European IAHSP MASTER-SCALE Course is taught in Europe in Athens, Greece.
2025
IAHSP Chairwoman works with other global leaders to establish the FIRST Home Staging Industry Standards Document that is signed in Athens, Greece.
2025
IAHSP appoints Manuela "Mannie" Paninski as President, Christine Mathias as Vice President and creates new leadership roles for Education, Vendor Partnerships, and Community Growth.
We are a global community of professionals in home staging, real estate, interior design, merchandising, and related fields, committed to advancing our members and providing resources for business growth in their local communities.
Please don’t hesitate to reach out with your questions and feedback; we greatly value your input.
Important Notice:
Any information you choose to share with us voluntarily will be used to inform our organizational decisions. Please be aware that providing feedback and opinions does not imply or guarantee any financial compensation or rewards
meet your
chairwoman
Jennie Norris is a distinguished figure in the field of home staging, celebrated for her remarkable achievements. Since 2002, she has been involved in industry leadership, giving of her time, expertise and talent to help others succeed. She has taught thousands of real estate agents and aspiring stagers throughout The US, Canada and Europe. As Chairwoman of the International Association of Home Staging Professionals® (IAHSP®), Jennie is the driving force behind the world’s largest home staging industry trade association. She and the Leadership Team at IAHSP work diligently to help thousands of industry members grow and thrive.
With numerous accolades, including the coveted Staging Awards of Excellence and recognition as one of the Top 100 Most Influential People in the Home Staging and Real Estate Industries, she is an international expert, speaker author of two industry books: "Marketing Made Simple, the KEY to Succeeding in Home Staging" and "True Confessions of a Stagerpreneur: 25 Reflections, Revelations and Remembrances of a Pro-Home Stager."
In 2018, she opened up Europe by helping launch EAHSP - the European Assn of Home Staging Professionals, and has traveled to Europe multiple times to educate industry professionals during conferences and courses such as the Luxury Home Specialist and Masters-SCALE Course.
Jennie holds the rare double certification of ASP® and ASP® Master. Her expertise extends to niche-specific areas such as Short Term Rental, Color Expert, Luxury Properties, Senior Staging, Investor Properties, Cultural Diversity, Marketing and Sales, and Consultation and Communication. She has written multiple courses and created designations to help others thrive and succeed long term in the industry she loves.