AI is a great technology to help streamline business process, save you time by creating docs and SOPs in a flash, and can effectively be used for your marketing strategy. It can be taught to create content in your voice and style, and be used for a myriad of other tasks including accounting and marketing.

Jonny Fowler is an expert in social media and marketing and teaches courses on Modern Marketing Strategies, always updating the content when new tech arrives. He invests a significant amount of money in social media advertising and knows how the big 3 operate. And he knows how to outsmart them.

Knowing HOW when to post on Social Media is also a strategy as there are algorithms designed to keep our content from being seen. Jonny shares actionable content you can implement immediately in your marketing, and teaches you how to gain MORE exposure to your audience by doing simple things routinely so you are seen and gain business.

Beyond the Brochure: Building a Professional Brand That Attracts Clients Through Social Media

Marketing has changed. While brochures, business cards, postcards and polished logos still have a place, they are no longer enough on their own to build trust or consistently generate business.

Today, potential clients are paying attention long before they make contact. They are watching how professionals communicate, how they present themselves, how they demonstrate expertise and whether their online presence feels credible, consistent and trustworthy.

For home stagers and Realtors, branding is not simply about colors, fonts or a logo. Your brand is the reputation, experience and level of professionalism people associate with you. It is how you speak, how you show up, how you serve clients and how confidently you communicate the value of your work.

In this 30-minute presentation, attendees will learn why the old model of one-way, “1990s marketing” is no longer enough, how professionalism and personal branding work together, and why social media has become such an important part of a successful modern marketing strategy. Social media is no longer just a place to share pretty images or new listings; it is where potential clients become familiar with your expertise, your standards and your ability to deliver results.

This session will show home stagers and Realtors how to use their knowledge, personality, process and visual storytelling to build a professional brand online, create meaningful visibility and turn attention into trust, conversations, referrals and leads.

Key Takeaways
Attendees will learn:

*Why traditional marketing alone is no longer enough in today’s relationship-driven marketplace.

*How to build a brand that reflects professionalism, expertise and personality.

*Why their online presence affects how potential clients perceive their value.

*How social media supports trust, recognition and lead generation.

*What kinds of content help home stagers and Realtors establish authority and stay top of mind.

*How to turn consistent visibility into real business opportunities.

Home Stagers serve real estate agents and are an integral part of their marketing strategy to get a property sold faster and for more than the competition.

What are the most important things an agent needs/wants from a professional Stager? We will ask and get honest answers from our panel, including how to gain loyalty and trust from those who hire us for business.

The staging industry is unique in that there are multiple business models from solopreneur to building a team to creating multiple income streams. There is not ONE right way to create a business.

In this session, you will learn about the most common business models and how the stagers on the panel built their businesses, things they wish they had done differently, common challenges and how they overcame them, and how "one size fits all" does NOT pertain to our industry.

Every business owner knows growth requires capital — but most wait for growth to arrive before they think about where that capital will come from. That sequencing is backwards, and it is costing them. In this high-impact 30-minute session, Frank Moyer of Foundational Wealth Partners reframes the conversation entirely: capital must be built before it is needed, and the most powerful place to build it may already exist inside your financial strategy.
Frank will make a compelling case for why self-funding beats borrowing — not just on paper, but in the real-world experience of business owners who have broken free from the cycle of bank approvals, interest payments, and debt-driven decisions. When you fund growth through a loan, you are paying a lender for access to money and surrendering control of your timeline. When you self-fund, you move on your schedule, without permission, without interest, and without the weight of repayment on your cash flow. The difference in optionality — and in long-term wealth — is significant.

You will leave this session understanding why the need for capital always precedes growth, why self-funding creates a compounding advantage that borrowing never can, and how a properly structured insurance strategy can serve your business and your retirement simultaneously — without sacrifice on either end.
This session is for business owners who are tired of funding growth on someone else’s terms and are ready to build a financial foundation that grows with them.

The biggest area Stagers struggle with in owning a business is Pricing. We see questions over and over in our social media groups about what to charge for a certain type of staging. Stagers are not taught how to price properly and end up leaving money on the table.

This session will go over the main types of Staging projects: Consultations, Hands-on Staging, Mixed-Media Staging, Vacant Property Staging and Luxury Property Staging.

For each category, you will be taught how to price so you are PROFITABLE while also elevating our industry standards.

It will teach you how NOT to compete on PRICE as a strategy to win business.

You will learn about MINDSET and how to articulate your VALUE to prospective clients so you are paid what you are worth.